Customer Trust: 5 Ways to Build Buyer Trust
A prospective customer begins forming an opinion about your brand during the purchasing process. How you engage with prospects, your responsiveness, the brand image you create during the “courtship” period— all set the tone of what it will be like “when the honeymoon is over,” or the experience that prospect can expect as a paying customer.
Customer trust takes time to build, seconds to break, and forever to repair.
But you know what else is interesting about customer trust?
A prospective customer begins forming an opinion about your brand during the purchasing process. How you engage with prospects, your responsiveness, the brand image you create during the “courtship” period— all set the tone of what it will be like “when the honeymoon is over,” or the experience that prospect can expect as a paying customer.
How to build customer trust
Customer trust is the belief that your solution will do as you say. When a prospect is evaluating your software or service, they are evaluating if your product is authentic and trustworthy. Are your sales claims true? Will this product deliver the anticipated ROI and solve their use case challenges?
At Qwilr, this is a primary reason we talk so much about your buyer experience, because the experience you create during the sales process shapes a prospect’s perception about your brand. Remember, your sales process is likely one of the first personal encounters with your brand, so make it a good one. First impressions matter!
“If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.”
Zig Ziglar, Motivational Speaker
This infographic provides the five “musts” for sellers, to build trust from your first interaction to closing the deal. And if you’d like more information on how to improve your sales collateral to create a memorable first impression or add in buyer conveniences, we invite you to book a Qwilr demo.
