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SaaS Buyer Experience Study 2021

How COVID-19 changed SaaS purchasing preferences and behaviors

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As a result of the COVID-19 pandemic, the SaaS market underwent significant shifts creating an ebb and flow in sales cycles and altering buyer behavioral patterns.

Will these new emerging trends continue post-pandemic, or will they resemble more of the pre-pandemic activities?

The SaaS Buyer Experience Study highlights critical shifts in buyer preferences and key takeaways for SaaS sales success in a post-pandemic world.

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Excerpt

The COVID-19 pandemic was a game-changer for many industries. Moving from centralized operations to decentralized workforces, in-person interactions to digital meetings, organizations worldwide abruptly pivoted to maintain business continuity and accelerate digital transformation.

The SaaS market, too, underwent significant shifts, creating an ebb and flow in the sales cycle and altering buyer behavioral patterns. Would these new emerging trends continue post-pandemic, or will they resemble more of the pre-pandemic activities? This was an important question to answer, given the rapid growth of the market, with SaaS spending forecasted to reach $138 billion by 2022. 

To gain deeper insight, Qwilr conducted independent research to understand how SaaS buyers make decisions today and how the purchasing process has changed. From the survey responses, it’s clear today’s SaaS buyer does not want to be sold; rather, buyers desire more control in the purchasing process. 

Amongst our findings:

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In a competitive landscape with more than 8,000 MarTech solutions available on the market, adapting sales processes to modern buyer preferences is even more critical for SaaS sellers. 

The SaaS Buyer Experience Study highlights critical shifts in buyer preferences and key takeaways for SaaS sales success in a post-pandemic world. Access the full report to continue reading.

What do SaaS buyers want?

Whether a result of the pandemic or the internet resources readily available, it’s clear SaaS software buyers have changed their decision-making process.

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