The playbook
Level up your sales strategy, management approach and tactics.
Featured posts
![ai coaching two sales reps](https://cdn.sanity.io/images/vhpgdzfc/production/d3e04587e961e0b86d2afe15e10b25313e1a00cf-1387x775.jpg?w=1200&q=69&fit=max&auto=format)
Sales management•10 mins
AI for Sales Managers: 3 Practical Ways to Use AI to Improve Team Outcomes
Nathan Clark|Oct 31, 2023
![Nathan Clark](https://cdn.sanity.io/images/vhpgdzfc/production/5a78b8058901467fd31a4cea6de6d6d9470e474b-1389x776.jpg?w=1200&q=70&fit=max&auto=format)
Sales enablement•14 mins
AI for Sales Reps: 3 Practical Ways to Increase Selling Time
Nathan Clark|Oct 16, 2023
![Team Culture](https://cdn.sanity.io/images/vhpgdzfc/production/343e098c0a0d7e502358c6b84f911c2777438d92-1792x1024.png?w=1200&q=75&fit=max&auto=format)
Sales enablement•20 mins
Mastering Sales Excellence: Strategies, Culture, and Tools
Brendan Connaughton|Dec 16, 2023
All posts
![a hand is holding a gold question mark in front of a table filled with gold objects .](https://cdn.sanity.io/images/vhpgdzfc/production/7f6ab4c6437467f8f779c2f7ced4d7470231760a-1792x1024.webp?w=1200&q=100&fit=max&auto=format)
Sales management•11 mins
SPIN Selling Questions You Can Ask At Every Sales Stage
Marissa Taffer|Jul 17, 2024
![a group of people are putting puzzle pieces together .](https://cdn.sanity.io/images/vhpgdzfc/production/f6b2e528ab9dffe8c578be56976f819ad849aeb2-1792x1024.webp?w=1200&q=100&fit=max&auto=format)
Sales techniques•12 mins
Solution Selling vs. Consultative Selling: Which Style is Right For You?
Brendan Connaughton|Jul 12, 2024
![a man in a suit and tie is running while talking on a phone .](https://cdn.sanity.io/images/vhpgdzfc/production/93a29a4f8e85761a3e0793eb8a79afae6205cd56-1792x1024.webp?w=1200&q=100&fit=max&auto=format)
Sales enablement•9 mins
Founder-Led Sales: Why It's Critical to Your Startup's Growth
Marissa Taffer|Jul 9, 2024
![a man and a woman are shaking hands while sitting at a table with laptops .](https://cdn.sanity.io/images/vhpgdzfc/production/542cadbdce1bf512a860248abf472ae5221c4993-1792x1024.webp?w=1200&q=100&fit=max&auto=format)
Sales techniques•11 mins
How to improve the B2B buyer journey
Dan Lever|Jul 3, 2024
![a bird cage with two light bulbs inside of it and a key .](https://cdn.sanity.io/images/vhpgdzfc/production/861386b8070506beaa059e3b0ffe8a278bb1009e-1792x1024.webp?w=1200&q=100&fit=max&auto=format)
Sales techniques•11 mins
Solution Selling Vs. Product Selling: Which Strategy is Right For You?
Marissa Taffer|Jun 25, 2024
![a man is sitting at a desk looking at a computer screen while holding a piece of paper .](https://cdn.sanity.io/images/vhpgdzfc/production/b21d0a955c9c9e65be4fc864135a5bfbb5860c4f-2132x1202.jpg?w=1200&q=100&fit=max&auto=format)
Sales techniques•13 mins
How to Use Sales Content Analytics for Faster Close Rates and Higher Win Rates
Marissa Taffer|May 22, 2024
![image of a gap between two mountains](https://cdn.sanity.io/images/vhpgdzfc/production/0a2514e2a146c3c3d6da28770e9c82fa738defe6-1737x878.jpg?w=1200&q=70&fit=max&auto=format)
Sales techniques•18 mins
Gap Selling Methodology: Complete Framework for 2024
Apr 23, 2024
![sales strategy is like chess strategy](https://cdn.sanity.io/images/vhpgdzfc/production/605ffdc6904a8f7f614a31e8b451e856c3f15802-1792x1024.webp?w=1200&q=70&fit=max&auto=format)
Sales management•20 mins
How To Build a SaaS Sales Strategy: 7 Key Considerations
Dan Lever|Apr 3, 2024
![a laptop computer is sitting on top of a wooden desk surrounded by books and a cup of coffee .](https://cdn.sanity.io/images/vhpgdzfc/production/00d499e9cedd56bd85df04e1e0d871417e1fc61a-1792x1024.webp?w=1200&q=75&fit=max&auto=format)
Sales management•11 mins
How to Write a Compelling Audit Proposal
Dan Lever|Mar 27, 2024
![a man is sitting at a desk using a laptop computer in a living room](https://cdn.sanity.io/images/vhpgdzfc/production/9a3efe4194986d766053b29543646b9b3b1a2e91-1792x1024.webp?w=1200&q=75&fit=max&auto=format)
Sales management•11 mins
How to Write a Compelling CRM Proposal for 2024
Brendan Connaughton|Mar 22, 2024
![Enterprise AE speaking to an executive team with an important report in the background](https://cdn.sanity.io/images/vhpgdzfc/production/240a9bf4c90a2d1b6eff896161cac6f6e73855e9-1407x794.jpg?w=1200&q=70&fit=max&auto=format)
Sales techniques•21 mins
What Is Enterprise Sales? (Includes Key Tactics and Strategies)
Marissa Taffer|Mar 21, 2024
![a man is sitting at a desk using a tablet computer](https://cdn.sanity.io/images/vhpgdzfc/production/2e1f6c313640ea1a777cd8d1431d16d4e6082b01-3840x2160.png?w=1200&q=75&fit=max&auto=format)
Sales techniques•13 mins
The Best Sales Presentation Software to Help You Put Your Best Foot Forward in 2024
Marissa Taffer|Mar 4, 2024
![a woman wearing headphones is sitting at a desk using a laptop computer](https://cdn.sanity.io/images/vhpgdzfc/production/24275d9e5566b1a0394b850c477896b94e2a4bd2-1792x1024.webp?w=1200&q=75&fit=max&auto=format)
Sales techniques•11 mins
How to Write an Effective Virtual Assistant Proposal
Dan Lever|Feb 28, 2024
![a woman is sitting in a chair holding a microphone in front of a camera](https://cdn.sanity.io/images/vhpgdzfc/production/03bbc5c59e8dd295f030e6b410b144dceab7c744-1792x1024.webp?w=1200&q=75&fit=max&auto=format)
Sales techniques•13 mins
How to Write an Impactful Influencer Marketing Proposal
Brendan Connaughton|Feb 21, 2024
![Computer and notes with icons](https://cdn.sanity.io/images/vhpgdzfc/production/02edd750aa9a73c4639c2293e998e69fa92f148d-1792x1024.webp?w=1200&q=75&fit=max&auto=format)
Sales management•10 mins
How to Write a Compelling UX Design Proposal
Brendan Connaughton|Feb 20, 2024
![Accounting services](https://cdn.sanity.io/images/vhpgdzfc/production/f82b305cd19043cd75a92b797b9f59d84d6875c8-1792x1024.webp?w=1200&q=75&fit=max&auto=format)
Sales techniques•12 mins
How to Write a High Performing Accounting Services Proposal
Brendan Connaughton|Feb 19, 2024
![Podcast Set up](https://cdn.sanity.io/images/vhpgdzfc/production/da1c5d625fbb27d891997caf431f63e213f2a9f6-1792x1024.webp?w=1200&q=75&fit=max&auto=format)
Sales management•12 mins
How to Write a Podcast Sponsorship Proposal in 2024
Marissa Taffer|Feb 17, 2024
![Man infront of laptop and ipad](https://cdn.sanity.io/images/vhpgdzfc/production/6ae61dc44684b69cd5b62355dd715af33c831b1e-1792x1024.webp?w=1200&q=75&fit=max&auto=format)
Sales techniques•19 mins
Best Remote Sales Tools for 2024
Marissa Taffer|Feb 8, 2024