The playbook

Level up your sales strategy, management approach and tactics.

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image of a gap between two mountains
Sales techniques19 mins
Gap Selling: What It Is & How to Master It for Sales Success
Oct 21, 2024
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Sales techniques14 mins
5 Best Sales Presentation Software for 2025 [Tried & Tested]
Marissa Taffer|Oct 15, 2024
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Sales techniques21 mins
10 Top PandaDoc Alternatives & Competitors for Teams [2024]
Brendan Connaughton|Sep 20, 2024
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Sales management19 mins
How to Write a Sales Proposal That Wins Clients (+ Template)
Brendan Connaughton|Sep 18, 2024
a group of people are sitting at a table with laptops and tablets .
Sales management9 mins
How to Set the Right Sales Cadence to Close More Deals
Marissa Taffer|Aug 13, 2024
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Sales management12 mins
7 Best E-Signature Software Tools to Use Today [2024]
Marissa Taffer|Aug 13, 2024
a woman is giving a presentation to a group of people in a conference room .
Sales techniques10 mins
Proposal Outlining: A Guide for Getting Started
Marissa Taffer|Aug 1, 2024
a man in a suit is shaking hands with a farmer in a field .
Sales techniques15 mins
Sales Hunters vs. Farmers: Understanding Which Sales Roles Are Right For Your Business?
Marissa Taffer|Jul 24, 2024
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Sales management11 mins
SPIN Selling Questions You Can Ask At Every Sales Stage
Marissa Taffer|Jul 17, 2024
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Sales techniques12 mins
Solution Selling vs. Consultative Selling: Key Differences
Brendan Connaughton|Jul 12, 2024
a man in a suit and tie is running while talking on a phone .
Sales enablement9 mins
Founder-Led Sales: Why It's Critical to Your Startup's Growth
Marissa Taffer|Jul 9, 2024
a man and a woman are shaking hands while sitting at a table with laptops .
Sales techniques11 mins
How to improve the B2B buyer journey
Dan Lever|Jul 3, 2024
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Sales techniques11 mins
Solution Selling Vs. Product Selling: Which is Right For You?
Marissa Taffer|Jun 27, 2024
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Sales techniques13 mins
Sales Content Analytics Guide: Improve Close & Win Rates
Marissa Taffer|May 22, 2024
sales strategy is like chess strategy
Sales management20 mins
How To Build a SaaS Sales Strategy: 7 Key Considerations
Dan Lever|Apr 3, 2024
a laptop computer is sitting on top of a wooden desk surrounded by books and a cup of coffee .
Sales management11 mins
How to Write a Compelling Audit Proposal
Dan Lever|Mar 27, 2024
a man is sitting at a desk using a laptop computer in a living room
Sales management11 mins
How to Write a Compelling CRM Proposal for 2024
Brendan Connaughton|Mar 22, 2024
Enterprise AE speaking to an executive team with an important report in the background
Sales techniques21 mins
What is Enterprise Sales? Key Tactics & Strategies in 2024
Marissa Taffer|Mar 21, 2024