Qwilr vs Better Proposals for sales proposals
Qwilr is proposal software that turns each proposal into an interactive web page, with pricing buyers configure themselves, engagement reported block by block, and a score that tells a rep when a deal is warming up.
Better Proposals is template-based proposal software for sending and signing documents online.
Is Qwilr or Better Proposals better for your sales team?
Qwilr is the better fit for sales teams that want the proposal to do the selling: pricing buyers shape themselves, engagement that flags warm deals, and signing and payment on the same page. Better Proposals is the better fit when proposals are simple enough for a template-and-send workflow.
See inside the page, not just which page
Qwilr reports inside the page, block by block, and captures who each viewer was, so you know which stakeholder read the pricing and which skipped it. Better Proposals reports at page level.
An engagement score, not a report to read
Qwilr's engagement score watches how a buyer interacts with the proposal and tells a rep when interest is building or dropping away. Nobody has to open a dashboard and interpret it, and you can adjust the proposal while the deal is still live rather than learning from it next quarter.
Pricing a buyer can shape themselves
Qwilr's quote blocks let buyers switch packages, adjust quantities and add optional items, with the total updating as they go and ROI calculators alongside to make the case. They then sign and pay on the same page.
Rated on G2 for ROI and easy admin
What's the difference between Qwilr and Better Proposals?
Every row below can be checked against either vendor's own documentation.
Close more deals from every proposal with Qwilr
Sales teams use Qwilr to send proposals buyers can shape, sign and pay on, with support on hand 24 hours a day on weekdays.
500+ 5-star G2 reviews
Templates
ready-made templates to start from
Support
average support response, 24 hours on weekdays
On Qwilr
in accepted deals
pages created
What sets Qwilr apart from Better Proposals
Keep control of the page after you send it
Set who can open a proposal, cap how many times it can be viewed, limit it to a single domain and give it an expiry date. Qwilr is SOC 2 Type 2 and GDPR aligned, with a certified audit trail on every acceptance.
Let buyers build the business case themselves
Drop an ROI calculator into the proposal and let a buyer put their own numbers in. Time saved, cost avoided, headcount freed up. The case for the purchase then gets made in their language rather than yours, which is the version that survives the internal conversation you are not in.
AI across the whole proposal
AI runs through Qwilr rather than sitting in one feature. Turn an existing PDF proposal into a Qwilr page, generate images in the editor, or connect Qwilr to Claude or ChatGPT through the Qwilr MCP. With the Smart Proposal Engine, AI pulls details from call transcripts and meeting notes into a proposal that follows the rules your team sets. Some AI features depend on your plan. See how the Smart Proposal Engine works
Get set up without a project
Start from 150+ templates and a shared content library, or turn an existing PDF proposal into a Qwilr page with the AI document uploader. If you'd rather hand it over, Qwilr's design team can convert your documents for you.
Moving your templates across
You don't have to rebuild everything. The AI document uploader turns an existing PDF proposal into a Qwilr page you can edit and save as a template, or Qwilr's design team can convert your documents for you. Brand styles are set once so every page inherits them, and Qwilr connects to HubSpot, Pipedrive, Zoho CRM, Salesforce and Microsoft Dynamics 365. The Help Centre and our support team cover the rest.
Hear from customers who chose us
“Qwilr is incredibly easy to use and saves our team so much time. We know we’re putting our best foot forward with every prospect.”
“On a functional level, we really appreciate how Qwilr allows us to password protect and digitally sign our proposals to improve privacy and security with clients. Also, the ability to track page views on live proposals has helped us better focus our time and efforts on pursuing quality leads.”
Qwilr has been a game-changer for us. Sales collateral that used to be a pain to build in Slides/Docs can now be spun up with Qwilr in minutes. Plus, we get real-time reporting to know when a prospect has re-engaged or is sharing our materials internally.
What people are saying on G2
Verified reviews from Qwilr customers on G2.
Qwilr has been a game changer for my sales team!
"It has increased our close rate significantly. Also, the analytics feature is super helpful!"
Simple Easy and Professional
“I have been in sales for over 33 years and find that this is hands down the single best tool for interacting with clients.”
Game changer for our business
We're a technology services company spends a lot of time telling a story about partnership. Qwilr allows us to continue that story through to the agreement, and we find a lot of value in that.
The best way to create proposals, period.
We are a marketing agency, so our proposals tend to be very detailed, but also need to be aesthetically pleasing and unique, so the ability to do this quickly is amazing.
A flexible and dependable tool that makes your communication stand out
Qwilr can enhance the way your communication is seen and experienced by the client, especially when it is more nuanced or subtle questions and comments that follow the main presentation. This is the kind of edge a good team needs.
Automate the process of creating professional proposals
The finished product offers a very professional appearance to prospective clients who instantly feel like they are being courted by a capable and technically advanced agency.
Qwilr vs Better Proposals: frequently asked questions
For sales teams that want the proposal to do the selling, Qwilr. Buyers configure their own pricing down to quantities, engagement scoring tells reps when interest is building, and buyers sign and pay on the same page. Better Proposals suits teams whose proposals are simple enough for a template-and-send workflow.
Yes. Qwilr is a common Better Proposals alternative for teams that have outgrown template-and-send. It adds pricing buyers configure down to quantities, ROI calculators, block-level engagement data and page controls that stay in force after sending, while covering the essentials like e-signatures, payments and templates.
Qwilr reports inside the page, block by block, captures who each viewer was, and runs an engagement score so a rep is told when interest is building rather than having to interpret a report. Better Proposals reports at page level, including when a proposal is forwarded.
Qwilr's quote blocks let a buyer switch between packages, change quantities and add optional items, with the total updating live as they go. Better Proposals covers the simpler version of this, where a buyer picks one package or ticks an optional extra. The configuration a buyer accepts in Qwilr is what writes back to your CRM, so the forecast matches what they chose rather than what you quoted.
Yes. Qwilr's ROI calculator is built into the proposal rather than sent as a separate spreadsheet. A buyer enters their own figures and sees the payback in their own terms, and there is nothing for them to rebuild or version.
You don't have to rebuild everything. The AI document uploader turns an existing PDF proposal into a Qwilr page you can edit and save as a template, or Qwilr's design team can convert your documents for you as a paid service. Set your brand styles once and every page inherits them.