UX Design Proposal Template

Demonstrate your expertise with our stunning UX Design Proposal Template – showcase your approach to user-focused design.

UX Design Proposal Template

About this template

Wow potential clients and manage intricate design proposal processes with our interactive UX Design Proposal Template. It guarantees a smooth proposal journey, assisting your representatives in closing successful UX design contracts and growing your client base.

What's included?

  • Executive summary
  • Understanding your needs
  • Your priorities
  • 12-month goals
  • Our approach
  • Service overview
  • About us
  • Contact us

About the author

Lauren Torres Skipper, Senior Brand Designer

Lauren Torres Skipper|Senior Brand Designer

Lauren leads marketing and website design at Qwilr, bringing a wealth of experience from high growth startups and public companies like Xref, Deferit, Skedulo, as well as design agency experience.

Crafting a compelling UX Design Proposal is essential for any user experience design project. This comprehensive document lays out the strategy, process, and deliverables, serving as a roadmap for both clients and design teams. It ensures clarity on project goals, timeline, and budget.

Utilizing business proposal software streamlines this process, allowing for efficient creation and customization of proposals. By addressing clients' unique business needs and showcasing your expertise, the proposal aims to inspire confidence and position your agency as the ideal partner for their website design project.

A UX design proposal is a comprehensive document that outlines the approach, process, and deliverables of a user experience design project. It serves as a professional introduction and communication tool to showcase your expertise in creating intuitive and user-centered digital experiences.

Here are some situations where a UX design proposal template can be used:

Client acquisition: A well-crafted UX design proposal can help you win new clients by demonstrating your understanding of user needs, business objectives, and the value of a thoughtful user experience. You can provide an overview of your services, including user research, information architecture, wireframing, prototyping, visual design, and usability testing. By showcasing your experience, case studies, and successful UX projects, you can build trust and convince potential clients that you can deliver a compelling and effective user experience.

Project requests: When a client expresses interest in a specific UX design project, they may request a proposal to evaluate your suitability for the job. In this case, your proposal should address their specific needs, such as website redesign, mobile app design, or product usability improvement. Customize your proposal to align with their goals and demonstrate how your UX design process will address their unique challenges. You can include sections for user research methodology, personas, user flows, wireframes, visual design concepts, and usability testing plans.

Communication tool: Throughout the UX design project, a proposal can serve as a valuable communication tool between you and your clients. It allows you to outline the agreed-upon UX design process, deliverables, project timeline, and budget. You can include sections for project objectives, user research findings, design approach, iterative design process, timeline milestones, pricing structure, and your team's qualifications. By providing clear and detailed information, you can ensure that both you and your clients have a shared understanding of the project scope and deliverables.

By using Qwilr's UX Design Proposal Template, you can elevate your proposals to a new level of professionalism and efficiency, ensuring that your clients receive a top-notch experience from start to finish:

1. Consistency: By using Qwilr's UX Design Proposal Template, you can maintain a consistent sales approach throughout your agency's growth. This ensures that all your clients receive the same level of professionalism and attention to detail, without requiring deep involvement from the founder or managing director at every step.

2. Time savings: With Qwilr's template, you can save valuable time by streamlining the proposal creation process. The pre-designed sections and customizable content blocks allow you to quickly and easily tailor your proposal to each client's specific needs, without starting from scratch every time.

3. Enhanced presentation: Qwilr's UX Design Proposal Template offers a visually appealing and interactive format that will impress your clients. With features like embedded videos, interactive pricing tables, and interactive prototypes, you can showcase your design concepts in a dynamic and engaging way, making your proposals more impactful and persuasive.

Here's a quick video overview of how to get started with this template:

To use Qwilr's UX Design Proposal Template, simply follow these steps:

1. Start by clicking "Use Template" to create a copy of the template for your own use.

2. Customize the template to fit your specific project by adding your agency's logo, changing the colors to match your brand, and updating the content to reflect your client's needs.

3. Use the pre-designed sections to outline your understanding of the client's business needs and goals for their website. Showcase your expertise by explaining how your agency can address these needs and deliver a user-centered design solution.

A tool packed with features

Brand control

Establish your brand settings once and automatically apply to every piece of collateral.


Collect payments instantly from customers with Stripe or direct to your own payment system.

Security & GDPR

Add security features like password protection and link expiry to protect sensitive content.

Embedded content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.


Get deals signed on the spot with built-in e-signing ability.

Asset library

Create a library of reusable content for sales reps.

ROI calculator

Showcase your value with an interactive ROI calculator embedded in your Qwilr pages.

Team management

Set up permissions so your team accesses only what they need.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Frequently asked questions

To create a comprehensive UX Design Proposal, include the following key elements:

  1. Introduction: Clearly state the purpose and goals of the project.
  2. Research and Analysis: Outline the user research conducted and provide insights gained.
  3. User Personas: Define the target audience and their characteristics.
  4. User Journey Mapping: Illustrate the user's experience from start to finish.
  5. Wireframes and Prototypes: Showcase the proposed design concepts and interactive prototypes.
  6. Usability Testing: Explain how user feedback will be collected and incorporated.
  7. Deliverables and Timeline: Detail the expected deliverables and project timeline.
  8. Pricing and Terms: Clearly state the cost and payment terms.
  9. Team and Expertise: Highlight the qualifications and experience of the UX design team.
  10. Case Studies and Testimonials: Include relevant case studies and client testimonials to showcase past successes.

Remember, a successful UX Design Proposal should demonstrate your understanding of the client's needs, establish your expertise, and differentiate your agency from competitors.

Best practices include clearly outlining the project scope, objectives, and deliverables. Use visuals to showcase your design concepts and wireframes. Include a detailed timeline and budget breakdown. Demonstrate your understanding of the client's industry and target audience. Highlight your expertise in UX design and your ability to address any challenges that may arise. Show why your agency is the best choice for the project.

Crafting a compelling pitch for UX design services is crucial to winning clients. Start by understanding their unique business needs and goals. Showcase your agency's expertise and highlight how you can address challenges and keep the project on track.

Differentiate yourself from other agencies or contractors by demonstrating your understanding of their industry. With our UX Design Proposal Template, you can create a persuasive pitch that instills confidence in potential clients.