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Website Proposal Template

When pitching a web design project, being able to craft a great website alone isn't enough. To win business, you must present your vision and approach like a pro.

That's where Qwilr's website proposal template comes in. Showcase your expertise, past projects, process, clientele, and pricing as a compelling web-based proposal that exemplifies your attention to detail and passion for delivering a world-class user experience!

About this template

What is a website proposal?

Creating a website proposal involves providing prospective clients with a detailed action plan for the project, defining key considerations and expectations to ensure smooth and successful execution.

Key elements of your website proposal include an overview of the project scope, goals, timeline, budget, process and desired end state. You’ll also showcase your agency’s experience, expertise, and approach to completing the project.

In essence, your website proposal aims to instill confidence in potential clients by:

  1. Demonstrating your understanding of their specific business needs for their evolving website.
  2. Establishing your agency as the right choice compared to other agencies or contractors they may be considering.
  3. Highlighting your extensive expertise in the field, ensuring that you can navigate any challenges and keep the project on track.

Why do you need a website proposal?

The short answer is, without one, you won’t be able to land a deal. 

It’s crucial for clients to trust your expertise, project management skills, and attention to detail. Most buyers will not invest in an extensive website overhaul without a comprehensive website proposal or project plan beforehand.

Before signing a contract, your client needs assurance that your agency can create a website aligned with their business objectives and aesthetics. They’ll likely be looking for an agency with a proven track record of successful website launches, transparent pricing that’s within budget, familiarity with their business model and industry, plus a dependable team that can deliver on their promises.

A website proposal serves as a bridge between the web development agency and potential clients. It allows you to demonstrate your genuine commitment to the project, showcase your understanding of the client’s needs, and most importantly, prove your ability to offer an effective solution. This connection is vital for gaining the trust and confidence of prospective clients.

Depending on the project size, the website development process can often take 10 to 14 weeks and involves a high level of complexity. So, having clarity about what both parties are committed to is important to ensure the project is set up for success even after the project is won.

A website project proposal serves as a roadmap for both the web design company and the client, ensuring that everyone is on the same page throughout the project’s lifecycle. 

Plus, a strong proposal gives the web development service providers a competitive advantage over other agencies vying for the same project. By showcasing their expertise, experience, and unique approach to web development, they can convince the client that they are the best fit for their needs and secure more business.


How can a website proposal template help you streamline your work?

There are 3 key benefits of using website proposal templates:

  1. Templates help you save time. A top-notch proposal template can help save countless hours formatting, tweaking wording, and pulling together relevant case studies and examples.
  2. Templates ensure professionalism. With a strong website proposal template and process, you can be sure that all your clients receive the same high-class proposal regardless of who’s preparing the pitch — as your agency grows, it’s generally important that you have a consistent sales approach that can help you scale without deep involvement from the founder or managing director at every step.
  3. Templates allow you to respond to prospects faster. According to research by The Brevet Group, ​​30-50% of sales go to the vendor that responds first. Website proposal templates allow you to quickly modify and personalize a pre-existing template with the necessary information about the client and present your proposal to your potential client in only a fraction of the time you’d spend on crafting it from scratch. As a result, you can beat out your competitors when soliciting new clients.

Benefits of using our Website Proposal Template

When presenting your website proposal to a potential client, it’s important to remember that you may be one of many agencies vying for their business. They’ve probably issued a request for a proposal to multiple vendors. Hence, you need to pay close attention to every small detail to distinguish yourself from the competition and win the project.

According to research conducted by Psychological Science, it only takes a tenth of a second to form the first impression and start evaluating traits like trustworthiness and competence. So, you should aim to make a positive impression and showcase your professionalism, dedication to the project, and ability to provide an effective solution for your client right from the first slide of your proposal. 

Our team of seasoned professionals have carefully designed Qwilr’s web design proposal template to include the best-converting elements that make your web development business wired for success:

The opening section of Qwilr’s website proposal template provides room for key details about your business, clients, and the project, presented in an easily accessible manner. 

You can also incorporate your logo, your client’s logo, and a suitable graphic to make the cover page more relevant and personalized. Little details like that show that you’ve taken time to make it specific to your client’s business. Hence, they will help you lay out the foundation for an emotional connection with them early on in the proposal. 

The introduction section of the template allows you to show your client that you’ve taken everything they’ve shared into consideration and focused on understanding the important details of the brief they provided to you. 

It’ll help you prove that you’re confident about the overall project, passionate about the mission and direction, and have conducted research to come up with an actionable plan to solve the problem(s) they face.

The data-driven case study section in the website proposal template is a way to stand out by demonstrating to your client that you understand both their rational needs (generating more revenue) and emotional needs (a website they can be proud of). 

By including a success story of a past client that had faced similar problems to those of your prospect, you’ll show that you both understand the pain they have and have the expertise to solve it effectively. This section of our template also includes a few image/graph placeholders for you to share relevant graphics to illustrate your data narrative and boast the design of the website you created. 

The process section is about presenting how you operate as a vendor. It can help you communicate the value of working with you by providing a clear outline of your approach and process.

The project scope section allows you to set clear expectations regarding the flow of the project, its inclusions, and exclusions. In turn, you can avoid any possible misunderstandings about the project timeline and deliverables and, therefore, minimize hurdles later in the delivery process.

The project investment section outlines the cost of the project. It’s broken down into several parts that follow the stages of website development so that the pricing is transparent and the client understands exactly what will be delivered and how much it’ll cost.

Finally, the about us and our team sections of the template provide an opportunity to communicate your organization’s core values and demonstrate to the client that they will be collaborating with an experienced, professional team with a history of successful projects, efficient processes, and an eye for delivering quality results for their clients.

So why waste time with outdated, unprofessional proposals? With Qwilr’s website proposal template, you can create a proposal that engages your potential client and truly showcases your technical expertise. Try it today and see the difference it can make for your sales process!

How to use this template

Wow your prospective clients with outstanding website proposals and close deals faster. Here’s how you can customize the Qwilr template to suit your (and your client’s) specific needs and be relevant to your business.

  1. Before writing your proposal, ensure you understand what the client wants — ask questions to clarify their goals, target audience, and any specific requirements they have.
  2. Introduce yourself and your company, and explain why you’re the right fit for the project. Include any relevant experience, awards, or certifications.
  3. Outline the project’s scope, focusing on both what’s included and what add-ons may be available. Be as detailed as possible; discuss timelines, milestones, and deliverables.
  4. Provide a detailed breakdown of their investment, plus any additional considerations such as domain registration and hosting.
  5. Describe your methodology for completing the project. This might include your design process, development tools, and testing methods.
  6. Provide examples of websites you’ve designed or developed similar to the client’s project, plus, back your expertise with testimonials and reviews.
  7. Explain what ongoing support and maintenance you offer post website launch.
  8. Include any terms and conditions for the project, such as payment terms, intellectual property ownership, and confidentiality agreements.

Don’t forget to add your logo, brand colors and fonts so that your website proposal is aligned with your brand identity.

Once you’re done editing the template, share the website proposal with your prospect as a web-based Qwilr page — you’ll get notified as soon as the prospective client views or shares on your proposal.

If you’re just getting started with Qwilr and want to see a demo run of it, you can book a quick call with a member of our lovely team — they’ll show you around and help you get the most out of your Qwilr experience!

What's in this template?

  • Introduction
  • Testimonials
  • Success Story
  • Our Process
  • Project Scope
  • Project Investment
  • Our Team
  • About Us
  • Logos
  • Video
  • Call to Action
  • Contact Us

Qwilr Features

Qwilr helps modern sales teams wow their buyers and drive revenue through engaging web experiences.

Web content builder

Drag and drop your way to beautiful sales collateral with our powerful editor.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Secure sharing

Add security features like password protection and link expiry to protect sensitive content.

Custom branding

Add your brand colors, logos, and custom fonts.

Optimized for mobile

Every Qwilr page is automatically optimized for mobile views.


Get deals signed on the spot with built-in e-signing ability.

Content library

Build a library of re-usable content for your sales reps to make every piece of collateral up to date and aligned to the company brand.

Track buyer engagement

Know what your customers are engaging with by tracking views, clicks and time spent on each web page.

Embeddable content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.

Frequently Asked Questions

Is the website proposal the same as the contract?

With Qwilr’s website proposal template, your document can seamlessly incorporate e-signature and payment options, making it a comprehensive and interactive document for prospective clients. 

The proposal component focuses on presenting the suggested solution, detailing the project roadmap, and demonstrating an understanding of the client’s challenges and internal processes, while the contract portion represents a legally binding agreement outlining specific commitments and compensation. 

This unified approach streamlines the process and enhances the overall client experience.

What should a proposal template include?

Here are some of the must-have features every website proposal template (and, therefore, website proposal) should include:

  • Cover page that features your logo, the proposal submission date, the name of the project, your company name and contact information (address, phone number, social media profile, etc.), the client’s name and contact information
  • The problem statement that reflects on the specific problem your client faces or an opportunity they don’t capitalize on
  • The proposed solution to help the client overcome their problem, starting with the web design process (wireframing) and ending with specific graphic design, mockups and other elements.
  • The project overview that includes a specific list of deliverables and additional services (search engine optimization (SEO) work, creating a blog, etc.) you can offer
  • Project milestones, including the discovery and strategy, the development, the testing and QA, the training, the revisions, and the website launch date timelines
  • Testimonials, reviews or case studies
  • Price quotes
  • Call to action

Luckily, our website design proposal template already contains all the necessary elements of a high-performing website proposal, so you can be sure you won’t forget anything in the proposal process.

How will this template help me create a website proposal?

​​By using our website proposal template, you can significantly reduce the time it takes to create a proposal. This is especially beneficial for larger web development agencies that pitch to multiple clients simultaneously. With a template, you can easily tailor your proposal to meet the requirements outlined in the client’s brief. 

Additionally, Qwilr’s brand editor allows you to incorporate your brand’s colors, fonts, and other design elements, ensuring your proposal is consistent with your brand’s image. The editor also helps to streamline the proposal design process, allowing you to add or remove components specific to individual clients while maintaining a consistent brand image across all proposals.

What are the best practices for writing website proposals?

To create an effective website proposal, follow these best practices:

  1. Research: Understand the client’s business and target audience to tailor your proposal, showing commitment to their success.
  2. Clarity: Use concise language that balances professionalism with accessibility, avoiding excessive jargon or slang.
  3. Benefits: Emphasize your unique advantages, problem-solving approach, and core values.
  4. Testimonials: Showcase data-driven success stories from past clients.
  5. Visuals: Include diagrams, mockups, and wireframes to help clients visualize the final product.
  6. Pricing: Provide a transparent breakdown of fees and additional costs.
  7. Timeline: Offer a realistic schedule outlining project milestones and completion dates.
  8. Support: Explain ongoing maintenance plans after the website launch.
  9. Terms: Include project terms and conditions such as payment terms, intellectual property ownership, and confidentiality agreements.

After submitting the proposal, follow up with the client to address any questions or concerns.

What questions should I ask stakeholders before creating a website proposal?

To craft a more effective website proposal that wins over your potential client’s heart, you need to get answers to a series of questions:

  • What is the primary purpose of their website? If they have one already, why do they want to change it?
  • What do they expect to be different with their new website?
  • Do they have a specific vision or a rough idea of what it should look like?
  • What brands do they aspire to be like or draw inspiration from? 
  • How does their website fit into their digital marketing strategy? Do they invest in organic growth through search engine optimization (SEO) and/or paid acquisition?
  • Who are their key competitors? What are they doing to get ahead?

You can find more great discovery questions here.

Why use Qwilr's website proposal template?

A team of experienced professionals have meticulously crafted the Qwilr website proposal template to include the most effective elements that ensure the success of your web development business.

Create a website proposal that stands out from the competition, clearly communicates the value of your work, and showcases your comprehension of the client’s needs, your expertise, and your passion for the project.

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