Website Proposal Template

Land clients with a persuasive and enticing Website Proposal – build a comprehensive, user-friendly, and innovative proposal in no time.

Website Proposal Template

About this template

Land clients and showcase your web development expertise with our interactive template. Designed for clarity and impact, this template enables your team to present a persuasive, enticing, and user-friendly website proposal tailored to your client's needs.

Prepare impactful proposals that highlight the benefits of your website development services, including improved user experience, streamlined processes, and increased customer satisfaction, ultimately winning projects and driving business growth.

What's included?

  • Introduction
  • Testimonials
  • Success story
  • Our process
  • Project scope
  • Project investment
  • Our team
  • About us
  • Contact us

About the author

Brendan Connaughton, Head of Growth Marketing

Brendan Connaughton|Head of Growth Marketing

Brendan heads up growth marketing and demand generation at Qwilr, overseeing performance marketing, SEO, and lifecycle initiatives. Brendan has been instrumental in developing go-to-market functions for a number of high-growth startups and challenger brands.

Creating a website proposal involves providing prospective clients with a detailed action plan for the project, defining key considerations and expectations to ensure smooth and successful execution. By utilizing a sales proposal automation software, businesses can efficiently generate these proposals, ensuring accuracy, professionalism, and a streamlined process that meets the clients' needs effectively.

Key elements of your website proposal include an overview of the project scope, goals, timeline, budget, process and desired end state. You’ll also showcase your agency’s experience, expertise, and approach to completing the project.

In essence, your website proposal aims to instill confidence in potential clients by:

  1. Demonstrating your understanding of their specific business needs for their evolving website.
  2. Establishing your agency as the right choice compared to other agencies or contractors they may be considering.
  3. Highlighting your extensive expertise in the field, ensuring that you can navigate any challenges and keep the project on track.

A website proposal is essential for several reasons, and here's why:

  1. Building Client Trust: A comprehensive website proposal or project plan provides assurance and demonstrates your professionalism, building trust with potential clients.
  2. Demonstrating Understanding: It provides an opportunity to articulate how your agency can create a website that aligns with their goals and vision, increasing the likelihood of winning the project.
  3. Establishing Credibility: Clients seek reassurance that your agency has a proven track record of successful website launches, transparent pricing within their budget, industry familiarity, and a reliable team.
  4. Offering Effective Solutions: It outlines your proposed approach, methodologies, deliverables, and timelines, demonstrating how you will address their specific challenges and deliver results that meet their objectives.
  5. Ensuring Alignment and Clarity: Website development projects can be complex and time-consuming. It outlines project milestones, timelines, responsibilities, and expectations, ensuring that everyone is on the same page throughout the project's lifecycle.
  6. Gaining a Competitive Advantage: By showcasing your expertise, experience, and unique approach to web development, you can differentiate yourself and convince the client that you are the best fit for their needs, increasing your chances of winning the project.

You may also find our guide on how to write a website design proposal helpful.

There are 3 key benefits of using website proposal templates:

  1. Templates help you save time. A top-notch proposal template can help save countless hours formatting, tweaking wording, and pulling together relevant case studies and examples.
  2. Templates ensure professionalism. With a strong website proposal template and process, you can be sure that all your clients receive the same high-class proposal regardless of who’s preparing the pitch — as your agency grows, it’s generally important that you have a consistent sales approach that can help you scale without deep involvement from the founder or managing director at every step.
  3. Templates allow you to respond to prospects faster. According to research by The Brevet Group, ​​30-50% of sales go to the vendor that responds first. Website proposal templates allow you to quickly modify and personalize a pre-existing template with the necessary information about the client and present your proposal to your potential client in only a fraction of the time you’d spend on crafting it from scratch. As a result, you can beat out your competitors when soliciting new clients.

1. Make a Positive First Impression: Our professionally designed website proposal template helps you make a strong first impression by showcasing your professionalism, dedication to the project, and ability to provide an effective solution right from the start.

It ensures that potential clients perceive you as trustworthy and competent.

2. Personalization and Emotional Connection: The template allows you to incorporate key details about your business, clients, and the project in a personalized and easily accessible manner.

By including logos, relevant graphics, and tailored content, you can create an emotional connection with the client, showing that you understand their specific needs and are invested in their success.

3. Demonstrate Understanding and Research: The introduction section of the template enables you to demonstrate that you have carefully considered the client's brief and focused on understanding the important details.

It shows your confidence in the project, passion for the mission, and the actionable plan you have developed to address their challenges.

4. Data-Driven Case Study: By sharing a success story of a past client with similar challenges, you highlight your ability to generate results and create websites that clients can be proud of. Graphics and images can be added to enhance the visual appeal.

5. Clear Process and Project Scope: By providing transparency, you minimize misunderstandings and potential hurdles during project delivery.

6. Transparent Pricing: The project investment section breaks down the cost of the project based on stages of website development.

This transparent pricing approach ensures that clients understand exactly what will be delivered and at what cost. It builds trust and helps clients make informed decisions.

7. Communicate Core Values and Team Expertise: The "About Us" and "Our Team" sections allow you to highlight your organization's core values and showcase the experience, professionalism, and successful track record of your team.

This builds confidence in potential clients, reassuring them that they will be collaborating with a skilled and reliable team.

Here's a quick video overview of how to get started with this template:

Wow your prospective clients with outstanding website proposals and close deals faster. Here’s how you can customize the Qwilr template to suit your (and your client’s) specific needs and be relevant to your business.

  1. Before writing your proposal, ensure you understand what the client wants — ask questions to clarify their goals, target audience, and any specific requirements they have.
  2. Introduce yourself and your company, and explain why you’re the right fit for the project. Include any relevant experience, awards, or certifications.
  3. Outline the project’s scope, focusing on both what’s included and what add-ons may be available. Be as detailed as possible; discuss timelines, milestones, and deliverables.
  4. Provide a detailed breakdown of their investment, plus any additional considerations such as domain registration and hosting.
  5. Describe your methodology for completing the project. This might include your design process, development tools, and testing methods.
  6. Provide examples of websites you’ve designed or developed similar to the client’s project, plus, back your expertise with testimonials and reviews.
  7. Explain what ongoing support and maintenance you offer post website launch.
  8. Include any terms and conditions for the project, such as payment terms, intellectual property ownership, and confidentiality agreements.

Don’t forget to add your logo, brand colors and fonts so that your website proposal is aligned with your brand identity.

Once you’re done editing the template, share the website proposal with your prospect as a web-based Qwilr page — you’ll get notified as soon as the prospective client views or shares on your proposal.

If you’re just getting started with Qwilr and want to see a demo run of it, you can book a quick call with a member of our lovely team — they’ll show you around and help you get the most out of your Qwilr experience!

A tool packed with features

Brand control

Establish your brand settings once and automatically apply to every piece of collateral.


Collect payments instantly from customers with Stripe or direct to your own payment system.

Security & GDPR

Add security features like password protection and link expiry to protect sensitive content.

Embedded content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.


Get deals signed on the spot with built-in e-signing ability.

Asset library

Create a library of reusable content for sales reps.

ROI calculator

Showcase your value with an interactive ROI calculator embedded in your Qwilr pages.

Team management

Set up permissions so your team accesses only what they need.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Frequently asked questions

With Qwilr’s website proposal template, your document can seamlessly incorporate e-signature and payment options, making it a comprehensive and interactive document for prospective clients.

The proposal component focuses on presenting the suggested solution, detailing the project roadmap, and demonstrating an understanding of the client’s challenges and internal processes, while the contract portion represents a legally binding agreement outlining specific commitments and compensation.

This unified approach streamlines the process and enhances the overall client experience.

By using our website proposal template, you can significantly reduce the time it takes to create a proposal. This is especially beneficial for larger web development agencies that pitch to multiple clients simultaneously. With a template, you can easily tailor your proposal to meet the requirements outlined in the client’s brief.

Additionally, Qwilr’s brand editor allows you to incorporate your brand’s colors, fonts, and other design elements, ensuring your proposal is consistent with your brand’s image. The editor also helps to streamline the proposal design process, allowing you to add or remove components specific to individual clients while maintaining a consistent brand image across all proposals.

Here are some of the must-have features every website proposal template (and, therefore, website proposal) should include:

  • Cover page that features your logo, the proposal submission date, the name of the project, your company name and contact information (address, phone number, social media profile, etc.), the client’s name and contact information
  • The problem statement that reflects on the specific problem your client faces or an opportunity they don’t capitalize on
  • The proposed solution to help the client overcome their problem, starting with the web design process (wireframing) and ending with specific graphic design, mockups and other elements.
  • The project overview that includes a specific list of deliverables and additional services (search engine optimization (SEO) work, creating a blog, etc.) you can offer
  • Project milestones, including the discovery and strategy, the development, the testing and QA, the training, the revisions, and the website launch date timelines
  • Testimonials, reviews or case studies
  • Price quotes
  • Call to action

  • Luckily, our website design proposal template already contains all the necessary elements of a high-performing website proposal, so you can be sure you won’t forget anything in the proposal process.

To create an effective website proposal, follow these best practices:

  1. Research: Understand the client’s business and target audience to tailor your proposal, showing commitment to their success.
  2. Clarity: Use concise language that balances professionalism with accessibility, avoiding excessive jargon or slang.
  3. Benefits: Emphasize your unique advantages, problem-solving approach, and core values.
  4. Testimonials: Showcase data-driven success stories from past clients.
  5. Visuals: Include diagrams, mockups, and wireframes to help clients visualize the final product.
  6. Pricing: Provide a transparent breakdown of fees and additional costs.
  7. Timeline: Offer a realistic schedule outlining project milestones and completion dates.
  8. Support: Explain ongoing maintenance plans after the website launch.
  9. Terms: Include project terms and conditions such as payment terms, intellectual property ownership, and confidentiality agreements.

After submitting the proposal, follow up with the client to address any questions or concerns.

A team of experienced professionals have meticulously crafted the Qwilr website proposal template to include the most effective elements that ensure the success of your web development business.

Create a website proposal that stands out from the competition, clearly communicates the value of your work, and showcases your comprehension of the client’s needs, your expertise, and your passion for the project.