Software Development Proposal Template

Win development projects with a thorough and persuasive software pitch – prepare a comprehensive, detailed, and tailored proposal quickly.

Software Development Proposal Template

About this template

Win projects and impress potential clients with our interactive Software Development Proposal Template. Designed for clarity and impact, this template allows your team to showcase technical expertise, project management skills, and innovative solutions.

Present a comprehensive, visually appealing, and persuasive pitch that highlights the benefits of your software development services.

What's included?

  • Background
  • Product overview
  • Solution
  • Growth overview
  • Revenue model
  • Financing
  • Our team

About the author

James Lambert, Software Engineer

James Lambert|Software Engineer

James Lambert is a full stack engineer at Qwilr. James has a great deal of experience working with cross-functional teams that design, engineer and ship digital software.

A software development proposal is a comprehensive document detailing a software development project. It provides information about the project's scope, timeline, cost, and other pertinent details.

Prepared by software development firms or independent contractors, a software development proposal helps clarify project expectations for clients, fostering a shared understanding from the project's inception.

A software development proposal is pivotal in outlining project specifics and expectations, and it's primarily used in three situations:

  1. Client acquisition: A comprehensive and compelling proposal can aid in winning new clients. By detailing your expertise and project approach, you convince prospective clients of your competency for their project.
  2. Project requests: If an existing client expresses interest in additional services, they might ask for a proposal. This document helps them assess your capabilities, experience, and project approach – the focus here should be not on selling your company but selling this additional line offering – and so the content may differ accordingly.
  3. Project communication: You may also find it helpful to use this template as an effective communication tool prior to, or during, the delivery of a software development project. For example, providing details like scope, timeline, and budget to clients and stakeholders, thereby setting appropriate expectations.

Our comprehensive guide shows you how to write a software proposal.

  1. Clear communication: A software development proposal lays out the project's scope, timeline, and cost, facilitating easy understanding for the client.
  2. Shared understanding: The proposal fosters a mutual understanding of the project between the development team and the client, helping to avoid misunderstandings and miscommunications.
  3. Transparency: The proposal provides a detailed project roadmap, ensuring accountability from the development team and allowing the client to track progress effectively.
  4. Project management aid: It outlines crucial project aspects, such as scope, timeline, and budget, which provide a framework for managing the project successfully.
  5. Winning business: A well-structured and professional proposal showcases the development team's expertise, helping them stand out from the competition and secure new business.
  1. Choose the right template: Click 'Use template' above and create your Qwilr account. Get started with a 14-day trial.
  2. Customize the template: Personalize your chosen template by adding your logo, altering the color scheme to align with your brand, and adjusting the layout for visual appeal.
  3. Include project details: Clearly outline the scope, timeline, and budget of your project. Make sure to provide detailed information for the client's benefit.
  4. Add images or screenshots: If relevant, incorporate images or screenshots to help visualize your proposal, especially for user interface-related projects.
  5. Detail pricing and payment terms: Clearly state the project cost and how the client can make payment. Clarity in this section prevents surprises and disputes later on.
  6. Preview and adjust: Preview your proposal and make any necessary changes. Once you're satisfied with the proposal, it can be sent to the client easily.

A tool packed with features

Brand control

Establish your brand settings once and automatically apply to every piece of collateral.


Collect payments instantly from customers with Stripe or direct to your own payment system.

Security & GDPR

Add security features like password protection and link expiry to protect sensitive content.

Embedded content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.


Get deals signed on the spot with built-in e-signing ability.

Asset library

Create a library of reusable content for sales reps.

ROI calculator

Showcase your value with an interactive ROI calculator embedded in your Qwilr pages.

Team management

Set up permissions so your team accesses only what they need.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Frequently asked questions

Writing a software development proposal can be a difficult and time-consuming task. However, it is important to take the time to ensure that all details are included to eliminate any misunderstandings down the line. Here are some tips to help you as you write your proposal:

  • Ensure you have a clear understanding of the scope of the project
  • Include a scope of work section detailing what is included in the project
  • Establish project timelines and milestones
  • Provide a detailed breakdown of costs - including any additional fees that might apply
  • Outline a clear project management plan

An effective software development proposal includes the following key parts:

  • Information about the developer or development team
  • Project overview and scope of work
  • Project timeline and milestones
  • Project costs and pricing breakdown
  • Payment terms and conditions
  • Project management plan, including communication plans.

A good software development proposal is clear and concise, easy to understand, and includes all necessary details. It should have a professional look and feel and be tailored to the client's specific needs. Additionally, it should be delivered to the client in a timely manner and respond to all questions and queries the client may have.