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A Case Study by MVP
Strong, Healthy Bones
Milwaukee Milk was a household name throughout Wisconsin and the Midwest, but barely interacting with its users online. Save a simple website and a Facebook account, they weren't connecting with their audience.
The challenge was to promote Milwaukee Milk as part of the community (which it was) by sharing nutrition information, production insights, recipes and more through a mobile app.
Everybody Loves Milk
We knew that everyone loved milk – even vegans and lactose-intolerant crave a worthy substitute.
Aimed at parents and carers, we created the “How Good Is Milk!” app to share information about how Milwaukee Milk creates its product, nutrition information, history, recipes – as well as Milwaukee Milk’s full range of dairy products, including options for non-dairy people.
“These guys are the real MVP."
Head of Digital Acquisitions, Kangaroo Shoes
We delivered the app on time and on budget. There were over 500 downloads combined on the first day, with a further 1000 over the remaining week.
Average engagement time was a huge 10 minutes, with multiple return visits averaging at six per user.
We expect engagement to remain steady with the release of additional content and products.
Scope Of Work
Front End Development
iOS + Android responsive design
Blog publishing training
We can’t wait to be the MVP of your online presence, let’s
talk about building something great.
100 Allen Street, New York, NY 10002