SEO Proposal Template

Gain clients with a captivating and persuasive SEO Proposal – design a strategic, data-driven, and results-focused proposal quickly.

SEO Proposal Template

About this template

Gain clients and demonstrate your search optimization prowess with our interactive template. Designed for engagement and persuasive storytelling, this template enables your team to present a strategic, data-driven, and results-focused SEO proposal tailored to your client's needs.

Equip your sales representatives with compelling pitches that highlight the benefits of your SEO services, including increased website traffic, improved search rankings, and better ROI, ultimately securing more business and driving campaign success.

What's included?

  • Needs
  • Process
  • Project scope
  • Investment
  • Success stories
  • Team
  • Overview
  • Contact us

About the author

Brendan Connaughton, Head of Growth Marketing

Brendan Connaughton|Head of Growth Marketing

Brendan heads up growth marketing and demand generation at Qwilr, overseeing performance marketing, SEO, and lifecycle initiatives. Brendan has been instrumental in developing go-to-market functions for a number of high-growth startups and challenger brands.

An SEO (Search Engine Optimization) proposal is a plan that outlines how a business can improve its visibility on search engine results pages (SERPs). Utilizing a proposal platform can streamline the creation and delivery of SEO proposals, ensuring clarity, professionalism, and effectiveness in communicating strategies and objectives to clients or stakeholders.

Here's what is typically included:

  1. Website analysis: This section covers an examination of the client's current online presence, including their website's design, content, and existing SEO practices.
  2. SEO strategy: This part of the proposal includes strategies like keyword research (finding relevant words and phrases that people are using to search for the client's services), on-page optimization (improving website elements like titles, text, and images), link building (creating valuable links to the client's website), and content creation (producing engaging and SEO-friendly content).
  3. Expected outcomes: Here, the proposal outlines what results the client can expect, such as increased website traffic or a higher position in search engine rankings.

SEO proposals are critical when you're offering SEO services or looking to improve the search engine visibility of your own business. They are especially useful in these situations:

  1. Pitching to a New Client: If you're an SEO agency or a freelancer, you'll need an SEO proposal to demonstrate your value proposition to potential clients. Your proposal should detail the current SEO status of the client's website, the proposed strategy, and the potential benefits.
  2. Presenting a New SEO Strategy to Existing Clients: If you have new SEO services or strategies that could benefit existing clients, an SEO proposal can explain these updates in a clear and compelling way.
  3. In-House Planning: If you're designing an in-house SEO campaign, a proposal can help you get buy-in from other stakeholders. It can also keep everyone involved in the project aligned with the goals and the roadmap to achieve them.
  4. Requesting Budget Approval: An SEO proposal can help you secure the necessary budget for your SEO efforts. It should clearly show the potential return on investment, convincing decision-makers to approve the resources needed.
  5. Setting and managing expectations: SEO is a long-term effort, and it's important to manage expectations about timelines and results. A well-prepared SEO proposal will include realistic goals and timelines based on a thorough analysis of the website, competitors, and industry trends.
  6. Improving existing SEO performance: If your website's SEO performance is lagging, an SEO proposal can help you outline a revised strategy. By demonstrating how the new approach could lead to better rankings and more organic traffic, you can justify the need for changes to your current SEO efforts.
  1. Customizability: Qwilr's SEO Proposal Template allows you to tailor your proposal to reflect your unique branding and services. You can change the color scheme, logo, and content to accurately represent your business, making the proposal a true extension of your brand.
  2. Ease of Use: The template is designed to be user-friendly, so you don't need extensive design or technical knowledge to create a polished and professional proposal. The straightforward interface enables quick edits, meaning you can efficiently produce an impressive proposal.
  3. Professional Layout: Created by industry experts, the layout is both aesthetically pleasing and functional. It ensures your proposal is organized, coherent, and visually impressive, helping you gain the trust and confidence of potential clients.
  4. Interactive Features: Qwilr's template offers the ability to include dynamic elements such as videos, images, and interactive features. This can make your proposal more engaging and memorable, enhancing your ability to stand out in a competitive market.
  5. Time Saving: The pre-designed template saves you the time of building a proposal from scratch. The extra hours you save can then be invested into refining your SEO strategies or focusing on other important areas of your business.
  6. Track Engagement: Qwilr's templates also come with integrated analytics that allow you to track how clients engage with your proposal. This can help you understand which parts are most compelling and which may need further improvement.
  7. Collaboration: The template enables real-time collaboration, allowing your team members to contribute and fine-tune the proposal simultaneously. This can result in a more comprehensive and persuasive document.

Here's a quick video overview of how to get started with this template:

Using Qwilr's SEO Proposal Template is a great way to create a professional and effective proposal for your SEO services. This template is designed to help you showcase your skills and expertise in a clear and concise manner that will impress potential clients.

Here are some tips on how to get the most out of this template:

  • Customize the content: The template comes with pre-written content, but it's important to customize it to match your unique services and approach. Make sure to highlight your strengths and explain how you can help the client achieve their goals.
  • Add visual elements: Qwilr's platform allows you to easily add images, videos, and other visual elements to your proposal. Use these to help illustrate your points and make your proposal more engaging.
  • Include case studies: If you have previous experience working with clients in the same industry or with similar goals, include case studies to showcase your success. This will help build trust with potential clients.
  • Highlight your process: Explain your process for conducting SEO services, including research, strategy development, implementation, and reporting. This will help clients understand what to expect when working with you.
  • Include pricing: Be transparent about your pricing and what services are included. This will help avoid confusion and ensure that clients understand the value of your services.

Once you've customized the template to your liking, you can easily send it directly from the Qwilr platform to potential clients. The Qwilr platform also allows you to track views and engagement, so you can follow up with clients who have shown interest in your proposal and get the deal closed.

A tool packed with features

Brand control

Establish your brand settings once and automatically apply to every piece of collateral.


Collect payments instantly from customers with Stripe or direct to your own payment system.

Security & GDPR

Add security features like password protection and link expiry to protect sensitive content.

Embedded content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.


Get deals signed on the spot with built-in e-signing ability.

Asset library

Create a library of reusable content for sales reps.

ROI calculator

Showcase your value with an interactive ROI calculator embedded in your Qwilr pages.

Team management

Set up permissions so your team accesses only what they need.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Frequently asked questions

When writing an SEO proposal, there are several things you should consider. Firstly, you should conduct an audit of the client’s current website and online presence. This will help you understand what needs to be done to improve their SEO. Additionally, you should outline the benefits of implementing these changes and how they will impact the client’s business. Finally, you should create a clear plan of action that outlines the services you will provide and the results you expect to achieve.

Pitching SEO services to clients can be challenging, but there are a few things you can do to increase your chances of success. Firstly, you need to understand the client’s business and target audience. This will help you tailor your pitch to their needs. Additionally, you should highlight the benefits of SEO and how it can help the business achieve its goals. Finally, you should be prepared to answer any questions or concerns the client may have.

An effective SEO proposal should be structured in a way that is easy to understand and clearly outlines your plan of action. Start by introducing the client to your company and explaining why you’re the right choice for the job. Then, conduct an audit of their website and online presence, and outline the benefits of implementing SEO improvements. Finally, provide a detailed plan of action that outlines the services you will provide and the results you expect to achieve.

There are several things you should include in a successful SEO proposal. Firstly, you should conduct an audit of the client’s website and online presence to identify areas for improvement. Then, you should outline the benefits of implementing SEO strategies and how they will impact the client’s business. Finally, you should provide a clear plan of action that outlines the services you will provide and the results you expect to achieve. Additionally, you should include information about your company, team, and any relevant experience.