Graphic Design Proposal Template

Capture clients with a visually appealing and persuasive graphic design proposal – create an imaginative, coherent, and impactful graphic design proposal fast.

Graphic Design Proposal Template

About this template

Capture clients and demonstrate your creative design skills with our interactive template. Designed for visual appeal and persuasive storytelling, this template enables your team to present imaginative, coherent, and impactful graphic design proposals tailored to your client's needs.

Highlight your unique design style, technical expertise, and artistic vision, ultimately winning over clients and driving project success.

What's included?

  • Project background
  • Goals & objectives
  • Recommendations
  • Development process & timeline
  • Quote
  • Our work

About the author

Lauren Torres Skipper, Senior Brand Designer

Lauren Torres Skipper|Senior Brand Designer

Lauren leads marketing and website design at Qwilr, bringing a wealth of experience from high growth startups and public companies like Xref, Deferit, Skedulo, as well as design agency experience.

A graphic design proposal is a document that explains the details of a graphic design project to potential clients. It is an essential tool for designers to communicate their ideas, strategies, and plans to clients. A well-crafted proposal can help the designer win the client's trust and confidence, leading to a successful project outcome.

A graphic design proposal typically includes several key components:

  • Introduction: Provides an overview of the project and establishes a connection with the client. This section should be engaging and compelling, highlighting the designer's creativity and expertise.
  • Project scope: Outlines the specific goals and objectives of the project. This section should be detailed and comprehensive, covering all aspects of the project, including the target audience, project timeline, and deliverables.
  • Design approach: Describes the designer's creative vision and strategy for the project. This section should be imaginative and persuasive, showcasing the designer's skills and experience in the field.
  • Project timeline: Outlines the key milestones and deadlines for the project. This section should be realistic and achievable, taking into account any potential obstacles or challenges that may arise during the project.
  • Budget: Outlines the costs associated with the project. This section should be transparent and clear, detailing all expenses and fees related to the project.

By following a structured and comprehensive approach to proposal writing, designers can communicate their ideas and strategies effectively, build trust with clients, and ultimately deliver outstanding design solutions.

A Graphic Design Proposal should be used in the following scenarios:

  1. Project Bidding: Whenever a company or individual posts a request for proposals for a graphic design project, a well-structured proposal will be your entry point. This might be for a brand redesign, a promotional campaign, packaging design, website design, or any other graphic design need.
  2. Client Pitch: If you have a unique idea for a project or if you're trying to convince a potential client of your services, a graphic design proposal is a perfect way to professionally present your ideas and showcase your creative skills and abilities.
  3. Initial Client Meeting: Following an initial meeting or discussion with a potential client, it is important to follow up with a detailed proposal. This document should recap the discussion, outline your understanding of the client's needs, and propose a way forward.
  4. Upselling Services: If you are working with a client and see an opportunity for additional services that might benefit them, you can use a proposal to formally pitch these extra services.
  5. Renegotiating Contracts: If you have ongoing work with a client and there are changes in the scope of work or in your pricing, a proposal serves as an official document to renegotiate terms.

Qwilr's graphic design proposal template streamlines the proposal process by providing pre-designed sections for you to fill in with your project details.

The template is simple to use, saves time and energy, and guarantees a professional-looking proposal. It also makes it easy to customize proposals for individual clients by allowing you to easily swap in new images, change text, and rearrange sections without having to start from scratch.

  • The first step in using Qwilr's graphic design proposal template is to sign up for an account on the Qwilr website.
  • Next, you can select the graphic design proposal template from the templates menu.
  • From there, you can customize the proposal with your company name, client name, project description, project timeline, and deliverables.
  • Once you've customized the proposal to fit your needs, you can send the proposal to potential clients via email or a link.

A tool packed with features

Brand control

Establish your brand settings once and automatically apply to every piece of collateral.


Collect payments instantly from customers with Stripe or direct to your own payment system.

Security & GDPR

Add security features like password protection and link expiry to protect sensitive content.

Embedded content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.


Get deals signed on the spot with built-in e-signing ability.

Asset library

Create a library of reusable content for sales reps.

ROI calculator

Showcase your value with an interactive ROI calculator embedded in your Qwilr pages.

Team management

Set up permissions so your team accesses only what they need.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Frequently asked questions

When writing a graphic design proposal, it's important to keep your audience in mind. Your proposal should be clear, concise, and persuasive.

Start by introducing yourself and your company, then summarize the project and highlight the client's needs.

Next, outline your approach to the project, including specific design strategies and tactics.

Be sure to address the project timeline, deliverables, and cost of services.

End your proposal with a call to action, inviting the client to contact you to discuss the project further.

A graphic design proposal outlines the project's scope, timeline, deliverables, and cost, while a contract is a legally binding agreement that specifies the terms of the project.

A proposal is a preliminary agreement that outlines the framework of the project, while a contract details the terms and conditions of the project, including payment, timelines, and ownership.

A proposal can be revised and adjusted, while a contract is a final agreement that both parties must adhere to.

A design proposal should include an introduction, project summary, design approach, timeline, deliverables, and cost. It should also detail the client's needs and expectations, and provide a clear call to action inviting the client to start working with you.