Marketing Proposal Template

Win clients with a clear and convincing Marketing Proposal – craft an engaging, goal-driven, and results-focused proposal in no time.

About this template

Impress potential clients with our Marketing Proposal Template. Designed to highlight your marketing strategies and services, this visually appealing template showcases your expertise and helps you secure more projects.

What's included?

  • Project scope
  • Our process
  • Project investment
  • Quote
  • Team video

About the author

Brendan Connaughton, Head of Growth Marketing

Brendan Connaughton|Head of Growth Marketing

Brendan leads growth marketing & demand generation at Qwilr – looking after performance marketing, SEO, CRO and analytics. Brendan’s has experience with high growth companies like Airwallex and led growth teams agency side for a few years.

A marketing proposal is a crucial document that businesses use to outline their marketing strategy to potential clients. It's a sales pitch that persuades clients to choose your agency or services over others. A successful marketing proposal showcases your skills, expertise, and experience while demonstrating your ability to solve the client's problems and meet their goals.

When creating a marketing proposal, it's essential to understand the client's needs and goals. This requires thorough research and analysis of the client's industry, target audience, and competition. By doing so, you can tailor your proposal to the client's specific needs and demonstrate your understanding of their business.

One crucial aspect of a marketing proposal is the executive summary. This section provides an overview of the proposal's key points and highlights the benefits of working with your agency. It's important to make this section compelling and engaging to capture the client's attention and encourage them to read on.

Another critical section of a marketing proposal is the marketing strategy. This section outlines the tactics and channels that will be used to achieve the client's goals. It should be detailed and specific, demonstrating your expertise in various marketing techniques, such as social media marketing, content marketing, and email marketing.

Additionally, a marketing proposal should include a timeline and budget. The timeline outlines the expected duration of the project and the deadlines for specific milestones. The budget outlines the costs associated with the marketing strategy and provides transparency for the client.

In conclusion, a marketing proposal is a powerful tool that can help businesses win new clients and grow their revenue. By crafting a well-researched and tailored proposal, you can demonstrate your expertise and ability to solve the client's problems, ultimately leading to a successful partnership.

You should use a marketing proposal whenever you're trying to win new business. Whether you're responding to a request for proposal (RFP), pitching to a prospective client, or setting up a meeting with someone who has expressed interest in working with you, a marketing proposal can help seal the deal.

Marketing proposals are a crucial tool for businesses looking to expand their client base. They allow you to showcase your company's strengths and capabilities, while also demonstrating your understanding of the client's needs and goals. A well-crafted marketing proposal can be the difference between winning a new client and losing out to a competitor.

When creating a marketing proposal, it's important to do your research. You need to understand the client's industry, target audience, and competition in order to develop a proposal that speaks directly to their needs. This may involve conducting market research, analyzing industry trends, and reviewing the client's past marketing efforts.

Once you have a solid understanding of the client's needs, you can begin crafting your proposal. Your proposal should include a detailed overview of your company, highlighting your experience and expertise in the industry. You should also outline your proposed marketing strategy, including specific tactics and timelines for implementation.

It's important to make your proposal as visually appealing as possible. This means using high-quality graphics, charts, and images to illustrate your points. You should also pay close attention to formatting, ensuring that your proposal is easy to read and navigate.

In conclusion, a marketing proposal is an essential tool for any business looking to win new clients. By doing your research, crafting a compelling proposal, and presenting it in a visually appealing format, you can increase your chances of success and win new business for your company.

Using a marketing proposal can provide a number of benefits, including:

  • Showing your client that you understand their needs and goals.
  • Demonstrating your expertise and experience in the marketing field.
  • Providing a clear and actionable plan for achieving the client's goals.
  • Helping you stand out from competitors by showcasing your unique approach.
  • Gaining buy-in from decision-makers within the client's organization.

But the benefits of using a marketing proposal don't stop there. In fact, there are many more advantages to creating and presenting a comprehensive marketing proposal to your clients.

One major benefit of using a marketing proposal is that it allows you to establish a clear and defined scope of work for the project. By outlining the specific tasks and deliverables that will be included in the project, you can ensure that both you and your client are on the same page and have a shared understanding of what will be accomplished.

Another benefit of using a marketing proposal is that it can help you identify potential roadblocks or challenges that may arise during the project. By thinking through the project in advance and identifying any potential issues, you can develop contingency plans and be better prepared to handle any unexpected obstacles that may come up.

Additionally, using a marketing proposal can help you build stronger relationships with your clients. By taking the time to understand their needs and goals, and by presenting a clear and actionable plan for achieving those goals, you demonstrate that you are invested in their success and are committed to helping them achieve their objectives.

Finally, using a marketing proposal can help you establish yourself as a thought leader in your industry. By showcasing your expertise and experience in the marketing field, and by presenting a unique and innovative approach to achieving your client's goals, you can position yourself as a go-to resource for marketing expertise and advice.

Overall, the benefits of using a marketing proposal are numerous and far-reaching. From establishing a clear scope of work to building stronger client relationships, a well-crafted marketing proposal can help you achieve your goals and take your business to the next level.

Creating a marketing proposal can be a daunting task, but with Qwilr's Marketing Proposal Template, it doesn't need to be.

Let's explore how to make the most of this template:

  1. Choose the Marketing Proposal Template from Qwilr's library
  2. Customize the template with your agency's branding and logo
  3. Add details about the client, their needs, and goals
  4. Propose a strategy that addresses the client's needs and goals
  5. Incorporate case studies or testimonials showcasing past successes
  6. Include a timeline and budget for executing the proposed strategy
  7. Share the proposal link or via email invite
  8. Track buyer engagement with Qwilr's analytics & reporting.

By following these steps, you can create a winning marketing proposal that attracts new clients and propels your business growth.

A tool packed with features

Brand control

Establish your brand settings once and automatically apply to every piece of collateral.


Collect payments instantly from customers with Stripe or direct to your own payment system.

Security & GDPR

Add security features like password protection and link expiry to protect sensitive content.

Embedded content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.


Get deals signed on the spot with built-in e-signing ability.

Asset library

Create a library of reusable content for sales reps.

ROI calculator

Showcase your value with an interactive ROI calculator embedded in your Qwilr pages.

Team management

Set up permissions so your team accesses only what they need.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Frequently asked questions

When writing a marketing proposal, it's important to keep in mind the client's needs and goals. Focus on demonstrating how your agency can solve their problems and achieve the outcomes they desire. Use clear, concise language, and avoid jargon or technical terms that the client may not understand. Be sure to include a comprehensive strategy, budget, and timeline for executing the proposed plan.

An effective marketing proposal should include:

  • An overview of the client's needs and goals.
  • A proposed marketing strategy that addresses those needs and goals.
  • A detailed timeline and budget for executing the proposed strategy.
  • Demonstrations of your expertise and experience, such as case studies or testimonials.
  • Clear language that avoids industry jargon or technical terms that the client may not understand.
  • A call-to-action that encourages the client to move forward with the proposed plan.

A good marketing proposal should be tailored to the client's needs and goals, demonstrate your agency's expertise and experience, and propose a clear and actionable plan for achieving their desired outcomes. It should be well-organized, easy to understand, and visually appealing.

The best way to present a marketing proposal to a client is to use a tool like Qwilr, which is more visual and allows you to easily track buyer engagement.

Here's a few more presentation wins you can try with Qwilr's marketing proposal template:

  • Schedule a virtual meeting to walk the client through the proposal and provide an opportunity for questions and answers.
  • Be sure to tailor the presentation to the client's needs and goals
  • Use clear and concise language that avoids marketing industry jargon or technical terms that the client may not understand (performance marketers, we're looking at you!)