Copywriting Proposal Template

Secure projects with an engaging and convincing Copywriting Proposal – create a well-structured, creative, and results-driven pitch in less time.

Copywriting Proposal Template

About this template

Win over clients and demonstrate your creative writing skills with our interactive template. Designed for engagement and persuasive storytelling, this template enables your team to present well-structured, creative, and results-driven copywriting proposals tailored to your client's needs.

Prepare a memorable copywriting proposal that highlight the benefits of your services, including improved brand awareness, increased conversion rates, and better ROI, ultimately securing more projects and driving business growth.

What's included?

  • Needs
  • Quote
  • Success story
  • Our process
  • Project scope
  • Content investment
  • Team

About the author

Sarah Taylor, Senior Content Marketing Manager

Sarah Taylor|Senior Content Marketing Manager

Sarah leads Qwilr's content marketing efforts – specialising in field marketing, campaign planning, content, brand and communications. Sarah has both agency and global corporate experience spanning Australia, Asia and the UK.

A copywriting proposal is a formal document outlining a project's details, scope of work, deliverables, and pricing, serving as a concise overview of your services, expertise, and approach. It also functions as a selling tool that differentiates you from other copywriters. By using a proposal builder software, copywriters can efficiently create and customize these proposals, ensuring a professional presentation and a streamlined process that highlights their unique value and expertise to potential clients.

Key elements of a successful copywriting proposal include a detailed project brief (outlining goals, target audience, key messages, and specific requirements) and a clear scope of work (with specific deliverables and revisions). Transparency in pricing, including hourly rates, project fees, or retainer fees, is crucial.

If you're looking for a professional and user-friendly copywriting proposal template, Qwilr has got you covered. Here are some of the benefits of using Qwilr's proposal generator:

  • Easy to use: Qwilr's drag-and-drop editor allows you to customize your proposal's design and content without any technical skills.
  • Mobile-friendly: Your clients can view your proposal on any device, thanks to Qwilr's responsive design and shareable link.
  • Interactive features: You can add interactive elements such as videos, images, and social media feeds to make your proposal more engaging.
  • Secure and trackable: You can set permissions, passwords, and expiration dates for your proposal and use Qwilr's analytics to track its views and engagement.

Here's a quick video overview of how to get started with this template:

To use Qwilr's copywriting proposal software, follow these steps:

  1. Sign up for Qwilr and choose the copywriting proposal template.
  2. Edit the text, images, and colors to match your brand and project.
  3. Add interactive elements, such as videos, images, and social media feeds, to make your proposal stand out.
  4. Insert your pricing and payment options, such as fixed fee, hourly rate, or retainer.
  5. Preview your proposal and send it to your client via email or shareable link.

A tool packed with features

Brand control

Establish your brand settings once and automatically apply to every piece of collateral.


Collect payments instantly from customers with Stripe or direct to your own payment system.

Security & GDPR

Add security features like password protection and link expiry to protect sensitive content.

Embedded content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.


Get deals signed on the spot with built-in e-signing ability.

Asset library

Create a library of reusable content for sales reps.

ROI calculator

Showcase your value with an interactive ROI calculator embedded in your Qwilr pages.

Team management

Set up permissions so your team accesses only what they need.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Frequently asked questions

When writing a copywriting proposal, follow these best practices:

  • Start with a clear and concise introduction that explains your understanding of the client's needs, challenges, and goals.
  • Define the scope of work, including the deliverables, the target audience, the tone, and the timeline.
  • Showcase your expertise and experience by providing relevant examples, case studies, and testimonials.
  • Outline your process and methodology, including how you conduct research, brainstorming, writing, and editing.
  • Explain your pricing and payment options, and provide a detailed breakdown of costs.
  • Include a call-to-action that invites the client to contact you for further discussion or to sign the proposal.

A copywriting proposal should include the following sections:

  • Introduction: A brief overview of the client's needs and goals.
  • Scope of work: A detailed description of the project parameters, such as deliverables, target audience, tone, and timeline.
  • Expertise and experience: A showcase of your copywriting skills, including samples, case studies, and testimonials.
  • Process and methodology: An explanation of your approach to writing, research, brainstorming, and editing.
  • Pricing and payment options: A breakdown of your pricing structure, including fees, rates, and terms.
  • Call-to-action: An invitation to contact you for further discussion or to sign the proposal.

To start a copywriting project, follow these steps:

  1. Research the target audience, market trends, and competition.
  2. Define the project goals, such as awareness, lead generation, or conversion.
  3. Create a creative brief that outlines the project's parameters, such as tone, style, and keywords.
  4. Choose the right platform and channels to distribute your content, such as website, social media, email, or advertising.
  5. Collaborate with your team or client to brainstorm ideas, refine the messaging, and optimize the SEO.
  6. Write the first draft of the copy and revise it based on feedback, data, and best practices.
  7. Edit, proofread, and optimize the copy for clarity, consistency, and relevance.
  8. Deliver the final copy to the client and measure its impact on the target audience and business goals.