SAMPLE

Consulting Proposal

Asian Expansion Engagement

Prepared for: Big Corporation  ///   Prepared by: Acme Consulting

29 Feb 2025

PROPOSAL

Dear Rebecca & team, 

Thank you for the opportunity to meet with you to discuss your needs last Thursday. We always enjoy working with you and your team and look forward to getting started on this exciting new phase for Big Corporation. 

As always, if you have any questions about the below please do not hesitate to reach out to me directly. 

Best, 

Elizabeth Stephen

Partner, Acme Consulting

BACKGROUND

Big Corporation has had many years of success growing their business across the US and Canada. While there are many opportunities for internal growth, the company seeks to explore international markets. It is believed that Asia offers the best market for Big Corp's expansion - due to the lack of similar offerings and any serious competitors. 

During this initial engagement we will test whether this theory is true. We will look at the opportunity, the risks, the costs and the potential growth that is available. 

We will also prepare the way for an expansion into Asia with the help of our team of experts in this field. Acme Consulting has helped over 20 public companies successfully expand into parts of Asia over the past decade. We have a detailed knowledge of the major markets and have experts available for all other smaller developing markets. Our expertise, our proprietary data and our knowledge of Big Corp will enable this project to succeed. 

GOALS

1. Is Asia the right choice? 

We know that Big Corporation has a range of options for further investment for growth - from acquisition, to investment in online, and more. Further, there are opportunities in other markets in the Americas and Europe. Acme will work with the Big Corp team to ensure that Asia is the right choice for them at this time. 

2. Which Asian markets should Big Corp prioritise? 

Asia is huge. While Big Corp has already identified a number of markets that they think would be worthwhile within Asia, we will do an initial evaluation across all major markets and a number of mid-tier markets too. We have experience rolling out test cases in smaller markets in the region (Vietnam, Taiwan, etc) before doing a larger roll out to major markets. 

3. Build out a robust initial launch plan. 

There are many issues to be thought through with regards to a launch into Asia - from local law and regulation, to competition, to market size, market fit, growth of market, language issues, hiring issues, and more. 

Acme will be with you every step of the way to help ensure that all of the knowledge is right at your finger tips and that every opportunity is available for you within the market(s) that you have decided to focus on. 

PROCESS

1. Research

Acme is well known for our research methodology. We will do a market analysis, competition analysis, opportunity analysis and a lightweight risk analysis. We request a small team of two to three analysts from Big Corporation be made available to work with us on relevant aspects of this. 

2. Interviews

Understanding the strengths and weaknesses of Big Corporation's internal structures will be key to Acme being able to deliver a good outcome that will work for the multiple stakeholders within Big Corp. 

Further, this will allow our team to rapidly test out theories and discover problems with assumptions. 

The senior executive team interviews will be handled by Elizabeth, the Acme Partner managing this engagement. She will be helped by Ronald McKinley, who is becoming a specialist interviewer, for the rest of the interviews. 

3. Strategy Sessions

While steps one and two will be done in parallel, the strategy sessions will likely begin to take place towards the end of the research and interview cycle. 

We will likely need three sessions of three hours in length. 

4. Report & Workshop 

The report will be distributed to the team and then discussed in an in-depth workshop. 

Shortly after this workshop Big Corporation will either come to a decision, or if a second round of information is needed Acme will provide that second round of information free of charge. 

5. Initial launch plan 

If the go ahead is given we will work to build out an initial launch plan. 

Note: The investment for this plan is a rough guideline. 

OUTCOMES

1. Information & advice

Big Corp will have the information and the advice needed to make an informed decision. While Elizabeth will be the partner leading the engagement, you will have access to any other specialists or partners that you need to advise you on this matter. 

2. Decision 

Acme will work with you to ensure that a clear decision is made for FY2025 across: 

A) Is Asia the Right Market? 

B) If yes, which markets should we target in Asia? 

3. Plan 

Regardless of what decision is made, the early stages of an excellent launch plan will have been made and will continue to be the intellectual property of Big Corp. If you decide not to move ahead in FY2025, you will have the ability to use this work to inform future decisions around this opportunity - as well as potentially launch into certain markets incredibly quickly if an exciting opportunity emerges. 

"Acme consulting gave our firm unparalleled service and advice for our global expansion - we saved millions of dollars and completed the initial rollout faster than we thought possible" 

Jessica Johannes - J Corp

INDICATIVE INVESTMENT

Note: As requested, this is a draft quote for STAGE ONE. The final proposal price may vary if needs / conditions change. 

TEAM

This engagement will be lead by Elizabeth Stephen, Partner.

Consultants: Abraham Garfield, Grover Jackson & Ronald McKinley

We will be leveraging the full experience of our network of advisors, both internal to Acme Consulting & trusted experts we know and trust.

ACME CONSULTING

A culture of excellence. 

TAKEOFF FOR ASIA?

acmeconsulitng.co  |  elizabeth@acmeconsulting.co

Terms and Conditions

This product is meant for educational purposes only. Any resemblance to real persons, living or dead is purely coincidental. Void where prohibited. Some assembly required. List each check separately by bank number. Batteries not included.

Contents may settle during shipment. Use only as directed. No other warranty expressed or implied. Do not use while operating a motor vehicle or heavy equipment. Postage will be paid by addressee. Subject to CARB approval.

This is not an offer to sell securities. Apply only to affected area. May be too intense for some viewers. Do not stamp. Not rated by the Motion Picture Association of America. Call for nutritional information. Use other side for additional listings.

Printed on recycled paper. For recreational use only. Do not disturb. All models over 18 years of age. Prize not redeemable for cash value. If condition persists, consult your physician. No user-serviceable parts inside. Freshest if eaten before date on carton.

To be used as a supplementary restraint system only. Always fasten your safety belt. Subject to change without notice. Times approximate. Simulated picture. Do not staple or paper clip. Price slightly higher east of Alaska. No postage necessary if mailed in the United States.

Do not X-ray. Breaking seal constitutes acceptance of agreement. For off-road use only. As seen on TV. One size fits all. Many suitcases look alike. Contains a substantial amount of non-tobacco ingredients. Colors may, in time, fade.

We have sent the forms which seem right for you. Magnetic media, non-returnable if seal is broken. Formatted to fit your screen. Slippery when wet. For office use only. Not affiliated with the American Red Cross. Drop in any mailbox. Edited for television.

Keep cool, process promptly. Post office will not deliver without postage. List was current at time of printing. Return to sender, no forwarding order on file, unable to forward. Prolong exposure to vapors has caused cancer in laboratory animals.

Not responsible for direct, indirect, incidental or consequential damages resulting from any defect, error or failure to perform. Keep away from children. At participating locations only. Not the Beatles. Penalty for private use. See label for sequence.

Substantial penalty for early withdrawal. Do not write below this line. Falling rock. Lost ticket pays maximum rate. Phenylketonurics: contains phenylalnine. Your canceled check is your receipt. Add toner. Place stamp here.

Use only as directed; intentional misuse by deliberately concentrating and inhaling contents can be harmful or fatal. Avoid contact with skin. Road construction ahead. Open other end. Dealer participation may affect final price.

May not be present in all tap water. Sanitized for your protection. Be sure each item is properly endorsed. Sign here without admitting guilt. Slightly higher west of the Mississippi. Park at your own risk. Employees and their families and friends are not eligible. Beware of dog. 

Contestants have been briefed on some questions before the show. Limited time offer, call now to ensure prompt delivery. You must be present to win. No passes accepted for this engagement. No purchase necessary. Processed at location stamped in code at top of

carton. Shading within a garment may occur. Keep away from fire or flames. See Uniform Code of Military Justice. Replace with same type. Approved for veterans. Booths for two or more. Indicates a low-fat item. Check here if tax deductible. Some equipment shown is optional.

Price does not include taxes. No Canadian coins. Tax, tag, and title not included in advertised price. Not recommended for children. Prerecorded for this time zone. Reproduction by mechanical or electronic means, including photocopying, is strictly prohibited.

No solicitors. No alcohol, dogs or horses. No anchovies unless otherwise specified. Avoid spraying into eyes. An 18% gratuity will be added for parties of 8 or more. Do not write under this line.