Branding Proposal Template

Win clients with a compelling and persuasive brand strategy – craft a clear, consistent, and impactful brand proposal quickly.

Branding Proposal Template

About this template

Impress potential clients and showcase your branding expertise with our interactive template. Designed for clarity and impact, this template enables your team to present a compelling, persuasive, and consistent branding strategy tailored to your client's needs.

Craft proposals that highlight your unique approach to brand identity, positioning, and messaging, ultimately securing more business and driving brand success.

What's included?

  • Purpose
  • Identify
  • Solution
  • Market
  • Impact
  • Messaging
  • Quote
  • Conclusion
  • Contact us

About the author

Lauren Torres Skipper, Senior Brand Designer

Lauren Torres Skipper|Senior Brand Designer

Lauren leads marketing and website design at Qwilr, bringing a wealth of experience from high growth startups and public companies like Xref, Deferit, Skedulo, as well as design agency experience.

A branding proposal is an essential document that outlines your brand strategy, positioning, and messaging. It ensures that all company communications and marketing materials are consistent with the brand's values and mission, providing a clear understanding of what it represents.

Here are also some of the key considerations when developing a brand proposal:

  1. Target audience: Consider your target audience to ensure your branding resonates with their needs, preferences, and expectations.
  2. Unique selling proposition: Identify what sets your brand apart from the competition and communicate this effectively within the proposal.
  3. Brand personality and tone: Define your brand's personality and tone to ensure consistency in messaging and communication.
  4. Competitor analysis and market trends: Include a detailed analysis of competitors, market trends, and consumer behavior to create a well-informed branding strategy.
  5. Visual branding elements: Recommendations for visual branding elements, such as logo design, color palette, typography, and imagery, can reinforce your brand identity and make it more memorable.

A branding proposal is an important component of your brand strategy, whether you're rebranding an existing business or launching a new one.

It outlines the key elements of your brand identity, ensuring consistency across marketing materials and company communications.

Whether you're in-house or agency side, consider using a branding proposal in the following scenarios:

  1. Revitalizing an existing business: A branding proposal helps clarify your new brand identity, aligning messaging with company values and mission, while providing a roadmap for implementing the new brand across all marketing materials and communication channels.
  2. Starting a new business: For new businesses, a branding proposal establishes a strong brand identity from the beginning by identifying target audiences, developing a unique value proposition, and creating a visual identity that resonates with customers.
  3. Expanding into new markets: When expanding into new markets, a branding proposal ensures consistent brand messaging across all target markets and identifies potential cultural or linguistic barriers affecting your brand's reception.
  4. Launching a new product or service: A branding proposal assists in developing a messaging strategy that appeals to your target audience, identifying key features and benefits of your product or service, and creating a visual identity that effectively communicates those aspects.

We've got an in-depth guide on writing a branding proposal to ensure you nail the brief.

Qwilr's Branding Proposal Template streamlines the process of creating a branding proposal, offering various benefits that make it a valuable tool for businesses.

Here are some key advantages for in-house teams and agencies when using Qwilr's proposal software:

  1. User-friendly and efficient: The template is easy to use, allowing you to quickly set up your proposal and drag-and-drop branding assets such as logos and fonts.
  2. Interactive multimedia content: Create engaging, multimedia content that showcases your brand message and captivates your audience.
  3. Visually stunning presentation: Design an appealing presentation that sets your proposal apart from the competition while saving time and effort compared to creating one from scratch.
  4. Customization: Easily tweak the template to fit your specific needs and branding requirements, including modifying the color scheme, adding images, or adjusting the layout.
  5. Collaboration: Invite team members and stakeholders to view and edit the proposal, enabling seamless collaboration and ensuring a comprehensive final product.
  6. Analytics: Built-in analytics provide insights into your proposal's performance, including viewer engagement, which can help refine and improve your proposal over time.
  7. Mobile optimization: Designed to be fully responsive, the template looks great on any device, ensuring accessibility and engagement for a wide range of audiences.

Creating a branding proposal using Qwilr's template is very simple. You can start by following these five steps:

  1. Choose the branding proposal template from the Qwilr dashboard.
  2. Edit the template to reflect your brand's identity and messaging.
  3. Customize the template by adding your company's branding elements such as logos, fonts, and brand colors.
  4. Create relevant content that captures your company's mission and vision.
  5. Share the proposal with your team or clients and start pitching your brand to the world.

A tool packed with features

Brand control

Establish your brand settings once and automatically apply to every piece of collateral.


Collect payments instantly from customers with Stripe or direct to your own payment system.

Security & GDPR

Add security features like password protection and link expiry to protect sensitive content.

Embedded content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.


Get deals signed on the spot with built-in e-signing ability.

Asset library

Create a library of reusable content for sales reps.

ROI calculator

Showcase your value with an interactive ROI calculator embedded in your Qwilr pages.

Team management

Set up permissions so your team accesses only what they need.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Frequently asked questions

Creating an effective branding proposal involves several crucial steps:

  1. Understand your company's values, mission, and vision to align the proposal with your brand's foundation.
  2. Identify your target audience and the message you want to convey.
  3. Define your brand's personality, tone, and style guidelines for consistency.
  4. Include visual branding elements such as logos, fonts, and colors.
  5. Craft a compelling brand story that showcases your unique value proposition.
  6. Organize the proposal into clear sections, including introduction, strategy, messaging, visual identity, and budget.
  7. Use examples and case studies to demonstrate the effectiveness of your brand concept.

By following these tips, you can create a persuasive proposal that effectively communicates your brand identity and strategy.

Follow these tips to craft a persuasive proposal: 1. Identify the target influencer or company: Ensure they align with your brand's values, mission, and vision. 2. Clarify your endorsement goals: Determine the objectives you want to achieve from the partnership. 3. Define scope of work and deliverables: Specify what the influencer or company is expected to provide. 4. Incorporate branding elements: Include logos, fonts, and colors to establish a visual connection. 5. Highlight product or service benefits: Emphasize the advantages for the influencer or company's audience. 6. Showcase previous endorsements: Provide examples of successful partnerships with other brands or influencers. 7. Outline compensation package: Detail the financial offer or incentives for the potential partner.

A branding proposal should include the following elements:

  1. Introduction: Provide an overview of your company and the purpose of the proposal.
  2. Brand strategy: Define your brand's values, mission, and vision.
  3. Brand messaging: Define your brand's personality, tone of voice, and style guidelines.
  4. Visual identity: Provide guidance on logos, fonts, and brand colors.
  5. Style guidelines: Include design elements, such as imagery, that represent your brand's visual identity.
  6. Budget: Provide an estimate of the costs of implementing the branding strategy.