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ACME Marketing, Inc.
Advertising has been the backbone of success for Tower Shoes since it's inception in 1980. With it's famous basketball based ads in the 1990s winning them 3 golden lions. However, with Tower's youth demographic spending more time online and watching less television, Tower has been looking for new ways to reach their target audience.
This proposal outlines the services ACME Marketing Inc. will provide to Tower Shoes to grow their advertising presence online through the placement of online advertising through the Google AdWords system.
This proposal will outline:
- The objectives
- How and what we will implement into your adword campaign
- How we will monitor and report your campaign
- Costs involved.
Our work will be presented to Tower Shoes in the form of a Qwilr Page setting out the proposal and our high-level plan on how best to proceed.
The objective is to facilitate an AdWords campaign that is scalable and returns a positive ROI for Tower Shoes.
In order to achieve this objective we will:
- Create an optimised list of keywords for you to target your advertising with
- Create AdWords ads
- Track and measure ads
- Report on campaign progress
- Optimise to improve.
Doing this will allow Tower's smooth entry into the online advertising space and continue its success in advertising the Tower Shoes product.
After our audit, we will create a short list of relevant key words that will be further refined until we have keywords that provide the most value and are most relevant for Tower Shoes' PPC ad campaign.
All our research will be done on the Google Keyword Planner.
The list of relevant keyword research will be formatted and saved in Google Sheets and will shared with you for your viewing and approval.
Ad copy creation
Based on your keywords and target demographic, we will create search-based advertising to be distributed across the Google network. All ads will be optimised by us to ensure maximum click-through rate and ROI.
Display ads will be outsourced to our video production partners for production and implemented by us over Google's Display network
Before distribution, all advertising materials will be sent to Tower Shoes for approval.
Campaign set up and management
We will be setting up Tower Shoes' campaign in the Google network through Google AdWords and Google DoubleClick. We will also synchronise all AdWords data through Google Analytics to ensure accuracy.
Our campaign management will ensure that our team are able to create actionable insights to further grow your AdWords campaign and business.
Once data has been collected, we will carefully analyse it to extract insights and report it to Tower Shoes so that decisions can be made.
Our reports will include:
- Bid management and bid quality
- Cost per click rates
- Click-through rates
- Conversion rates
- and other metrics relevant to your campaign.
These reports will be made available to you in weekly, monthly and quarterly reports. And optimisation will be conducted on a monthly basis.
If you have any queries about this quote, please feel free to reach out any time :)
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ACME Marketing Inc.
ACME Marketing, Inc.
was established in 2005 and has spent the past decade providing marketing research services to some of the world's largest organisations. We are a team of highly experienced marketers and researchers and love helping and seeing our clients succeed.
A few years back, Aqua, Inc. had a problem with falling revenues and suspected that its marketing strategies in the rapidly evolving market for e-books were outdated. In the hope of reformulating those strategies, Acqua approached us.
We conducted an in-depth, online survey of Aqua's target market. Based on the conclusions of our research, Aqua saw an extraordinary 310% increase in revenue within just 3 months.
We're a team of 8 based in Sydney, Australia. We love marketing and love to see our clients succeed. The team is led by:
CEO @ ACME Marketing, Inc.
Daelon, our CEO, will be leading the team. He's a designer, software engineer and marketer. He's been a speaker at global conferences on SEO, and last year was #1 Fictional Person in the Forbes Top 100 Fictional Examples.
COO @ ACME Marketing, Inc.
Our COO, Marcelle McTanTan, will be marshalling the team to deliver the project on time and on budget. He is a former Googler, an expert rock climber, NSW Air Guitar champion and voted #1 Most Likely to Grow An Excellent Moustache by Harvard Business Review.