Social Media Marketing Proposal Template

Land clients with an engaging and persuasive social media strategy – create a concise, results-oriented, and data-driven proposal fast.

About this template

Land clients and showcase your social media expertise with our interactive Social Media Marketing Proposal Template. Designed for engagement and persuasive storytelling, this template enables your team to present a concise, results-oriented, and data-driven social media strategy tailored to your client's needs.

Our template highlights the benefits of your social media services, including increased brand awareness, improved customer engagement, and better ROI, ultimately securing more business and driving campaign success.

What's included?

  • Objectives
  • Key influencers
  • Recommended strategy
  • Content calendar
  • Quote
  • Our work
  • Our team

About the author

Sarah Taylor, Senior Content Marketing Manager

Sarah Taylor|Senior Content Marketing Manager

Sarah leads Qwilr's content marketing efforts – specialising in field marketing, campaign planning, content, brand and communications. Sarah has both agency and global corporate experience spanning Australia, Asia and the UK.

A social media proposal is a written document that outlines a company's social media marketing plan. It is a comprehensive document that details the proposed social media strategy, which can include goals, target audience, messaging, budget, and metrics for success. A social media proposal is a critical tool for businesses who want to communicate their social media plans to clients, stakeholders, or employees.

Creating a social media proposal requires a deep understanding of the company's goals and objectives. It is important to identify the target audience and understand their needs and preferences. The messaging should be crafted in a way that resonates with the audience and encourages engagement.

The proposal should also include a detailed budget for social media marketing activities. This can include paid advertising, content creation, and influencer partnerships. It is important to allocate the budget effectively to ensure maximum impact and return on investment.

In addition to outlining the strategy and budget, the social media proposal should also include specific metrics for success. This can include metrics such as engagement rates, follower growth, and website traffic. By setting clear goals and tracking progress, businesses can ensure that their social media efforts are effective and impactful.

Overall, a social media proposal is a crucial component of any business's marketing strategy. It provides a clear roadmap for social media activities and ensures that all stakeholders are aligned and informed. By creating a comprehensive and well-crafted social media proposal, businesses can achieve their marketing goals and drive growth and success.

A social media proposal is an essential component of any successful social media campaign. It provides a detailed plan and strategy for implementing a social media strategy and can be used in a variety of situations.

One of the most common scenarios where a social media proposal is necessary is when launching a new social media campaign. A well-crafted proposal can help ensure that all team members are on the same page and understand the goals and objectives of the campaign.

Another situation where a social media proposal is useful is when seeking new clients. A proposal can help demonstrate your expertise and showcase your ability to create effective social media campaigns. It can also help you stand out from other agencies or consultants who may be vying for the same business.

Finally, a social media proposal can be a valuable tool for convincing internal stakeholders to sign off on a social media strategy. This can include executives, managers, or other decision-makers who may be hesitant to invest in social media. A well-crafted proposal can help demonstrate the potential benefits of social media and provide a clear roadmap for implementation.

In summary, a social media proposal is an important tool for any business or organization looking to launch a successful social media campaign. Whether you are starting a new campaign, seeking new clients, or convincing internal stakeholders, a well-crafted proposal can help ensure your social media efforts are effective and impactful.

Streamline your social media proposal process with Qwilr's Social Media Proposal Template, offering key benefits:

  1. Time-saving: Customize the pre-formatted template to fit your goals, strategy, target audience, content plan, and budget, allowing more focus on content creation and building your social media presence.
  2. Professional appearance: The visually appealing and easy-to-read template creates a strong impression on clients or stakeholders and is easily shareable and trackable.
  3. Comprehensive resources: Access tips on creating a strong social media strategy, measuring success, and crafting a winning proposal.

Start using Qwilr's Social Media Proposal Template today for businesses of all sizes to save time, streamline the proposal process, and achieve your social media goals.

Using Qwilr's Social Media Proposal Template is not only easy but also fun and engaging. You can choose from a variety of visually appealing templates that suit your brand and personality. Whether you want a bold and modern look or a classic and elegant design, Qwilr has got you covered.

Once you have selected your preferred template, it's time to start customizing. This is where the real magic happens! You can add your company's logo, colors, and fonts to make the proposal truly yours. You can also include your goals, strategy, target audience, messaging, budget, and timeline to give your clients a clear and concise overview of what you plan to achieve.

But that's not all! With Qwilr's Social Media Proposal Template, you can also showcase your creativity and expertise by adding images, videos, and interactive elements. You can embed social media posts, create polls, and even add a chat widget to encourage real-time communication with your clients.

Once you have completed your proposal, it's time to share it with your clients or stakeholders. Qwilr makes this process seamless by allowing you to share your proposal as a live document. This means that your clients can view and interact with the proposal in real-time, providing feedback and suggestions as they go.

But the best part? Qwilr allows you to track views and engagement with your proposal. You can see who has viewed your proposal, how long they spent on each page, and what actions they took. This valuable data can help you refine your proposal and improve your social media strategy.

So, what are you waiting for? Start using Qwilr's Social Media Proposal Template today and take your social media marketing to the next level!

A tool packed with features

Brand control

Establish your brand settings once and automatically apply to every piece of collateral.


Collect payments instantly from customers with Stripe or direct to your own payment system.

Security & GDPR

Add security features like password protection and link expiry to protect sensitive content.

Embedded content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.


Get deals signed on the spot with built-in e-signing ability.

Asset library

Create a library of reusable content for sales reps.

ROI calculator

Showcase your value with an interactive ROI calculator embedded in your Qwilr pages.

Team management

Set up permissions so your team accesses only what they need.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Frequently asked questions

When writing a social media proposal, it's important to start by defining your goals and target audience. Then, develop a content plan and messaging strategy that will resonate with your audience. Determine the budget required to achieve your goals and create a timeline for implementation. Be sure to include relevant metrics for success and any other details necessary to communicate your strategy effectively.

A social media proposal should include a detailed overview of the goals, messaging, content plan, budget, timeline, and metrics for success.

Additionally, it should provide a clear understanding of the target audience and the platforms that will be used. Any relevant information or case studies can be included to reinforce your proposal.

The format of a social media proposal can vary, but it should include an overview section followed by more detailed sections on goals, messaging, content plan, budget, timeline, and metrics for success.

Incorporating visuals such as infographics or case studies can make the proposal more engaging and provide proof of the efficacy of the strategy.

A social media proposal should be structured in a logical order that is easy to follow. Begin with an overview section that introduces the proposal and the company goals. Then, dive into more detail on the goals, target audience, messaging, content plan, budget, timeline, and metrics for success. Finally, include any other relevant information or case studies that support your proposed strategy.