SEM Proposal Template

Use Qwilr's SEM proposal template to create visually compelling SEM proposals that impress clients and win business. Embed videos, tweets, websites in more in your proposal, get notified when people view it, and enable them to accept, sign and pay online.

SEM Proposal Template
Visual goals

Visual goals

Help clients visualise your capabilities by embedding full size images, inline videos, data tables and spreadsheets right into your SEM proposal template.

Transparent campaign milestones

Transparent campaign milestones

Keep your client up to date and on track with campaign milestones by embedding project timelines, calendars, spreadsheets and forms right into your SEM proposal.

Upsell with interactive pricing

Upsell with interactive pricing

Use interactive quoting to price up your project in various stages, services or packages. That way, your client can tailor the scope of work to their needs and you can sit back and upsell with ease.

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Marketing Research Proposal

Prepared for

Helix Entertainment, Inc.


Executive summary

This Marketing Research Proposal sets out the services ACME Marketing, Inc. (ACME) will provide in helping Helix Entertainment, Inc. (Helix) better understand the nascent, but rapidly growing Australian market for online sports video streaming. 


Research considerations

  1. What is the most significant demographic in the market?
  2. How is the Helix brand currently perceived in the market?
  3. What do consumers in the market value most?
  4. What is the optimal business model for the market?


Our hypotheses

  1. The most significant demographic is the 18–32 year-old male with an annual income greater than AUD 50,000.
  2. The Helix brand is currently perceived as dated and in need of a major refresh.
  3. Consumers most value the size of a video streaming platform's catalogue.
  4. Consumers prefer subscription-based models rather than per-video models.

In testing these hypotheses, we will conduct an internet-based survey in which a total of 1,000 individuals will participate. The survey data will be analysed to extract material insights and trends.

Our work will be presented to Helix in the form of a Qwilr Page setting out the conclusions of our research and our high-level advice on how best to proceed in light of them.

Objectives

Helix has been a free-to-air sports broadcaster for the past 30 years. Helix is now proposing to enter Australian market for online sports video streaming — a rapidly growing market that existing market participants have largely struggled to effectively capture over the past 5 or so years.

Below is a breakdown of the top 3 competitors in the market, along with their respective shares of the market.

The purpose of the proposed market research is to facilitate Helix's successful entry into the market by illuminating the market's demographics, economics and competitive dynamics. We propose to do so through an internet-based survey in which a total of 1,000 individuals will participate. The survey data will be analysed to extract material insights and trends.

Hypotheses

In respect of the Australian market for online sports video streaming, we hypothesise that:

  1. The most significant demographic is the 18–32 year-old male with an annual income greater than AUD 50,000.
  2. The Helix brand is currently perceived as dated and in need of a major refresh.
  3. Consumers most value the size of a video streaming platform's catalogue.
  4. Consumers prefer subscription-based models rather than per-video models.

Method

All research data will be collected through an internet-based survey in which a total of 1,000 individuals will participate. These individuals will be selected randomly from a pool of Australians across all adult age groups, genders, occupations, etc. so as to ensure an appropriately constituted pool of data from which we can infer accurate insights and trends. The pool itself comprises individuals who've expressed to us an interest in participating in such surveys.

The questions asked of these individuals will aim to elucidate:

  • cultural issues (demographic trends and attitudes);
  • technological issues (the internet and data interchange);
  • competitive factors (pricing, service and speed); and
  • economic concerns (competition and unemployment),

relating to the Australian market for online sports video streaming.

The survey instrument will be carefully developed with Typeform and embedded into a Qwilr Page. You can see below an example we used for another client.

Once data has been collected, we will carefully analyse it to extract insights and materials trends relating to each of the respective research questions and hypotheses listed above.

Reporting

We will deliver to Helix a separate Qwilr Page setting out the results/conclusions of our research and our high-level advice on how best to proceed in light of them. We will directly email you a URL link to this page, which will be secured with a password and HTTPS encryption. See below for timeline and costs.

Timeline and costs

We will set the following deadlines corresponding to each phase of this project, assuming a project commencement date of 10 June 2025. Delays are rare, but we will notify you immediately if we become aware that any delays are likely to arise during the course of the project.


Quote

If you have any queries about this quote, please feel free to reach out any time :)

Our work

ACME Marketing, Inc. 

was established in 2005 and has spent the past decade providing marketing research services to some of the world's largest organisations. We are a team of highly experienced marketers and researchers and love helping and seeing our clients succeed.

A few years back, Aqua, Inc. had a problem with falling revenues and suspected that its marketing strategies in the rapidly evolving market for e-books were outdated. In the hope of reformulating those strategies, Acqua approached us.

We conducted an in-depth, online survey of Aqua's target market. Based on the conclusions of our research, Aqua saw an extraordinary 310% increase in revenue within just 3 months.


Our team

We're a team of 8 based in Sydney, Australia. We love marketing and love to see our clients succeed. The team is led by:


Daelon Robkind

CEO, ACME Marketing, Inc.

Daelon, our CEO, will be leading the team. He's a designer, software engineer and marketer. He's been a speaker at global conferences on SEO, and last year was #1 Fictional Person in the Forbes Top 100 Fictional Examples.


Marcelle McTantan

COO, ACME Marketing, Inc.

Our COO, Marcelle McTanTan, will be marshalling the team to deliver the project on time and on budget. He is a former Googler, an expert rock climber, NSW Air Guitar champion and voted #1 Most Likely to Grow An Excellent Moustache by Harvard Business Review.

Here's a short video showing what we're all about

Let's continue the conversation

Get in contact

Email: help@qwilr.com  Website: www.qwilr.com

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