Google Ads Case Study Template

Impress prospects with our results-driven Google Ads Case Study Template – showcase relevant client wins and secure new accounts.

Google Ads Case Study Template

About this template

Demonstrate your performance marketing expertise with our interactive Google Ads Case Study Template. Designed for clarity and impact, this template enables your team to present well-structured, data-driven, and persuasive case studies showcasing the success of your previous campaigns.

Our template highlights the outcomes of your Google Ads services, including improved visibility, increased traffic, and better ROI, ultimately winning over clients and driving campaign success.

What's included?

  • Executive summary
  • Challenge
  • Solution
  • Results
  • Scope of work
  • Call to action

About the author

Brendan Connaughton, Head of Growth Marketing

Brendan Connaughton|Head of Growth Marketing

Brendan heads up growth marketing and demand generation at Qwilr, overseeing performance marketing, SEO, and lifecycle initiatives. Brendan has been instrumental in developing go-to-market functions for a number of high-growth startups and challenger brands.

A Google Ads case study serves as a powerful tool for agencies to showcase their successful PPC campaigns and impress prospects or existing clients.

It is a detailed document that highlights the strategies, execution, and results of a company's Google Ads campaigns, with the primary objective of persuading prospective clients to choose the company for their advertising needs.

Often Google Ads case studies can be used as submissions to agency competitions, for example, Google's own Partner Honour programs and others like SEMRush's awards. These programs help agencies demonstrate their proficiency and market themselves.

The role of a Google Ads case study should be to help build your credibility with potential clients, highlight the effectiveness of your Google Ads services, and, most importantly, secure new clients on retainer.

Whether you're a PPC agency, freelancer, or expert consultant, strong Google Ads case studies can help you better demonstrate the value of your services, showcase why you're the best choice for their ads management, and illustrate how you have previously driven revenue for other relevant clients.

This Google Ads case study template helps you effectively showcase the success of your PPC campaigns and demonstrate the value of your services to potential clients.

We've made it easy for you to tell your story. Our Google AdWords case study template allows you to:

  • Highlight key performance indicators and results
  • Easily embed images, data tables, charts, and more
  • 100% match your brand for a cohesive experience

As for your potential clients, they'll be able to:

  • Gain insights into your successful campaigns
  • Understand the strategies and tactics behind your Google Ads approach

Using our Google Ads case study template is as easy as preparing a file in Google Docs — but ultimately means you have a case study that's more interactive, engaging, and compelling for your prospects.

You can do it all in minutes:

  • Build an interactive and mobile-friendly Google Ads case study
  • Collaborate with your internal stakeholders and client decision-makers
  • Monitor your prospects' engagement and time spent on the document
  • Highlight the key aspects of your successful PPC campaigns
  • Explain your strategies, results, and approach
  • Dive into the details of your Google Ads tactics, from ad copy to ad groups and account structure
  • Empower your sales team to drive conversations instead of uni-directional monologues
  • Focus on results and benefits, not bland jargon
  • Embed supportive materials in any format, so prospects can access it from the case study
  • Keep your information-sharing procedure secure and compliant

A tool packed with features

Brand control

Establish your brand settings once and automatically apply to every piece of collateral.


Collect payments instantly from customers with Stripe or direct to your own payment system.

Security & GDPR

Add security features like password protection and link expiry to protect sensitive content.

Embedded content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.


Get deals signed on the spot with built-in e-signing ability.

Asset library

Create a library of reusable content for sales reps.

ROI calculator

Showcase your value with an interactive ROI calculator embedded in your Qwilr pages.

Team management

Set up permissions so your team accesses only what they need.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Frequently asked questions

  • To write a Google Ads case study, begin by outlining the key aspects of the campaign, such as objectives, strategies, and results.
  • Next, provide a brief background on the client and their industry.
  • Describe the challenges they faced and how your services addressed these issues.
  • Highlight the specific tactics used, including ad copy, targeting, and bidding strategies.
  • Showcase the measurable results, such as increased traffic, conversions, or ROI.
  • Finally, conclude with the key takeaways and the value your services provided to the client.

The best way to create a Google Ads case study is by using a professionally designed and customizable template, like the one offered by Qwilr.

This user-friendly template allows you to easily embed images, charts, and data while maintaining a cohesive brand experience. It also enables seamless collaboration and provides valuable insights into your prospects' engagement with the case study, ultimately helping you showcase your expertise and win over new clients.

When preparing a case study, ask your client about their initial goals, challenges faced, and expectations from the Google Ads campaign.

  • Inquire about any specific strategies or tactics that were most effective and why.
  • Request access to relevant data and metrics that demonstrate the success of the campaign, such as clicks, impressions, conversions, and ROI.
  • Ask for a testimonial or quote highlighting their satisfaction with your services and the impact it had on their business.