PPC Proposal Template

Craft a winning PPC strategy with the comprehensive PPC Proposal Template – efficiently develop targeted and result-oriented campaigns.

About this template

Impress potential clients with our visually engaging and comprehensive PPC Proposal Template. Designed to highlight your expertise in pay-per-click advertising, this template showcases your strategies, services, and success stories.

Leverage our user-friendly template to demonstrate your understanding of clients' needs and deliver customized solutions that set your agency apart. Win more PPC projects and grow your business by using our professionally crafted PPC Proposal Template.

What's included?

  • Background
  • Objectives
  • Keyword research
  • Ad copy creation
  • Campaign set up and management
  • Campaign reporting
  • Quote
  • Our work
  • Our team

About the author

Brendan Connaughton, Head of Growth Marketing

Brendan Connaughton|Head of Growth Marketing

Brendan leads growth marketing & demand generation at Qwilr – looking after performance marketing, SEO, CRO and analytics. Brendan’s has experience with high growth companies like Airwallex and lead growth teams agency side for a few years.

A PPC proposal is a document that outlines a digital marketing agency's proposed strategy for managing a client's pay-per-click (PPC) advertising campaigns. It typically includes an overview of the client's business goals, a comprehensive analysis of the current PPC landscape, and a detailed plan for improving campaign performance and return on ad spend (ROAS).

When creating a PPC proposal, the agency will first conduct a thorough analysis of the client's business and target audience. This includes researching the client's industry, competitors, and target keywords. The agency will then use this information to create a customized PPC strategy that is tailored to the client's specific needs and goals.

The PPC proposal will typically include a breakdown of the proposed budget, including how much will be allocated to each campaign and ad group. The proposal will also outline the proposed bidding strategy, including which keywords will be targeted and how much the agency plans to bid on each keyword.

In addition to outlining the proposed PPC strategy, the proposal will also include details on how the agency plans to measure and track campaign performance. This may include setting up conversion tracking, creating custom reports, and analyzing data to make informed decisions about campaign optimization.

Overall, a well-crafted PPC proposal is essential for ensuring the success of a client's PPC campaigns. By taking the time to thoroughly analyze the client's business and target audience, and creating a customized strategy that is tailored to their specific needs and goals, the agency can help the client achieve their desired results and maximize their return on investment.

If you're looking to pitch your PPC services to potential clients, a strong proposal can make all the difference. A well-crafted PPC proposal can help you demonstrate your expertise, showcase your approach to PPC campaign management, and convince clients to choose your agency over the competition.

One scenario in which a PPC proposal can be particularly effective is when a potential client has expressed interest in PPC advertising but is unsure about how to proceed. In this case, your proposal can provide a clear roadmap for how you would approach their campaign, outlining the steps you would take to research keywords, craft ad copy, and track results.

Another scenario in which a PPC proposal can be useful is when a potential client has already tried PPC advertising but has not seen the results they were hoping for. Your proposal can help them understand why their previous campaigns may not have been successful and how you would take a different approach to achieve better results.

Additionally, a PPC proposal can be an effective tool for building trust with potential clients. By demonstrating your expertise and providing detailed information about your approach to PPC campaign management, you can help potential clients feel confident that you have the knowledge and experience necessary to help them achieve their goals.

Overall, a well-crafted PPC proposal can be a powerful tool for winning new business and building strong relationships with clients. By taking the time to understand the needs and goals of potential clients and crafting a proposal that speaks directly to those needs, you can set yourself apart from the competition and position your agency as the go-to choice for PPC advertising.

Qwilr's PPC Proposal Template is an essential tool for any digital marketer looking to create a professional and compelling proposal. The template offers a variety of benefits that make it stand out from other proposal templates available in the market.

Free to use

One of the most significant benefits of using Qwilr's PPC Proposal Template is that it's free to use. As a digital marketer, you know how important it is to keep your costs low, and with Qwilr, you can create a high-quality proposal without having to spend a dime.

Easy to customize

The template is incredibly easy to customize and tailor to your specific client's needs. Qwilr's drag-and-drop editor allows you to add and remove sections, change colors and fonts, and upload images and videos with ease. You can also add your branding and logo to make the proposal look more professional and personalized.

Professional-looking templates

Qwilr's PPC Proposal Template comes with a range of pre-designed, professional-looking templates that will elevate your proposals and impress potential clients. The templates are designed to be visually appealing and easy to read, with clear headings and sections that make it easy for clients to understand your proposal.

Increased efficiency

Using Qwilr's PPC Proposal Template can also increase your efficiency as a digital marketer. The template is designed to save you time by providing a framework for your proposal, allowing you to focus on the content and messaging. You can also use the template to create proposals quickly and easily, which can help you close deals faster.

Improved client experience

Finally, using Qwilr's PPC Proposal Template can improve the client experience. The template is designed to be interactive, allowing clients to view and interact with the proposal online. Clients can also leave comments and ask questions directly in the proposal, making it easier for you to address their concerns and provide additional information.

In conclusion, Qwilr's PPC Proposal Template is an excellent choice for any digital marketer looking to create a professional and compelling proposal. With its range of benefits, including being free to use, easy to customize, and featuring professional-looking templates, it's an essential tool for any digital marketing professional.

Getting started with Qwilr's PPC Proposal Template is as easy as signing up for a free account on their website. From there, you can select the template that best suits your needs and customize it to your liking. The template includes sections for outlining your proposed PPC strategy, demonstrating your expertise and achievements in PPC marketing, and outlining your pricing and payment plans.

Once you have selected the template that best suits your needs, the next step is to customize it to your liking. This can include adding your company logo, changing the color scheme to match your branding, and adding your own content to the template.

The first section of the template is the proposed PPC strategy. This section should outline the goals of the PPC campaign, the target audience, and the keywords that will be targeted. It should also include information on the ad copy that will be used and the landing pages that will be created.

The next section of the template is the expertise and achievements section. This is where you can showcase your experience and success in PPC marketing. This can include information on past campaigns you have run, the results you achieved, and any awards or recognition you have received.

The final section of the template is the pricing and payment plans. This section should outline the costs associated with the PPC campaign, including any management fees and ad spend. It should also include information on the payment schedule and any discounts that may be available.

Overall, Qwilr's PPC Proposal Template is a great tool for anyone looking to create a professional and effective PPC proposal. With its customizable sections and easy-to-use interface, it makes creating a winning proposal easier than ever before.

A tool packed with features

Brand control

Establish your brand settings once and automatically apply to every piece of collateral.

Payments

Collect payments instantly from customers with Stripe or direct to your own payment system.

Security & GDPR

Add security features like password protection and link expiry to protect sensitive content.

Embedded content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.

E-signature

Get deals signed on the spot with built-in e-signing ability.

Asset library

Create a library of reusable content for sales reps.

ROI calculator

Showcase your value with an interactive ROI calculator embedded in your Qwilr pages.

Team management

Set up permissions so your team accesses only what they need.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Frequently asked questions

When writing a PPC proposal, it's important to keep a few key things in mind. Firstly, make sure you understand your client's business goals and how PPC can help achieve them. Secondly, analyze the client's current PPC campaigns and identify areas for improvement. And thirdly, outline a detailed plan for optimizing campaign performance, tracking success, and reporting results back to the client.

Creating your own PPC proposal with Qwilr is a simple and straightforward process. Once you've signed up for an account, select the PPC Proposal Template that best suits your needs and start customizing it to your liking. Be sure to include details on your proposed PPC strategy, your agency's experience and expertise, and your pricing and payment plans.

A winning PPC proposal should include several key components. Firstly, a thorough analysis of the client's current PPC campaigns and how they can be improved. Secondly, a detailed plan for PPC campaign management, including strategies for keyword research, ad copywriting, and budget allocation. And thirdly, a clear pricing and payment plan that outlines costs and deliverables.

The key components of a PPC proposal include a comprehensive analysis of the client's current PPC campaigns, a detailed plan for PPC campaign management and optimization, and a clear pricing and payment plan. Additionally, you may also want to include case studies or client testimonials to demonstrate your proven success in PPC campaign management.