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Public Relations Proposal Template

Use Qwilr's public relations proposal template to amplify your creative strategies, impress clients and win business. Embed videos, tweets, websites & more in your proposal, get notified when people view it, and enable them to accept, sign and pay online.

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Proposals that tell your story

Showcase your best work by embedding videos, images, tweets, websites and more within your public relations proposal.

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Upsell through interactive quoting

Generate more revenue by adding interactive quotes that allow clients to see what the pricing would look like if they add that extra upsell or better service package.

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Be on brand

Setup your brand styles, including fonts, colours, logos and more so that your public relations proposal matches your brand perfectly. And you can save it all to use for the next client.


Creative proposals that always look good

Qwilr's public relations proposal template uses beautiful responsive design techniques so clients can view your proposal on any device, regardless of size or operating system.

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Seamless sharing from your website

Assign a sub-domain (i.e. to your Qwilr account to make your public relations proposal look like it's part of your website.

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Protect your creative strategy

Use Qwilr's password, time limit, view limit and user authentication to control who can see your public relations proposal.

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Communicate in real time

Add Live Chat to your proposal so your client can ask you questions while reviewing your public relations proposal.


Sign-off and start

Get your proposal signed-off quicker by enabling digital signatures. The software maintains a full audit history so it's compliant with eSignature laws.

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See all interactions in your CRM

See when clients view and accept your proposal as activity against their record in your CRM. Works with Salesforce, HubSpot, Pipedrive, Dynamics & more.

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Immediate invoicing

Immediate invoicing automatically creates a draft invoice in your accounting software when your public relations proposal has been accepted.

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Integrated payments

Get paid faster by using our simple and secure payments integration with Stripe. Clients can securely pay deposits, part payments or full charge by credit card right in the proposal so you can get paid instantly.

See the template in action

Frequently Asked Questions

What is a public relations proposal?

This public relations proposal has been designed to help you land public relations clients. With beautiful, interactive designs, optimised for every device, Qwilr can be integrated with most major CRM systems and help your sales team streamline the sales process. And, once your lead is ready to sign, they can select the service package they want, accept, e-sign and pay all in one go and from any device.

Why use Qwilr to create a public relations proposal?

With optimizing sales processes reported as one of the top three challenges for sales teams, Qwilr seamlessly integrates into your team’s CRM system, increasing efficiency while minimising errors.

Qwilr does all of this though, without compromising the pitch. From case study embeds to interactive quoting on the proposal itself, Qwilr proposal software improves the sales experience for both your sales team and leads so that you can optimise your value message, close more deals, all the while minimising manual work and human error.

Can I integrate my public relations proposal with my accounting software?

Yes! Our sales proposal software works with major industry accounting software such as Xero and Quickbooks. We understand the need for seamless sales processes. So, once a prospect has accepted a proposal, an invoice will automatically be created in your accounting software of choice.

Right now, we support major accounting platforms such as Xero, Quickbooks and Freshbooks, but are soon adding more!

This drafted invoice will include all the information from the proposal, such as service and price so that all you need to do is hit send!

What kind of content can I add to my public relations proposal?

You can add all sorts of content to your Qwilr sales proposals; whether that’s your portfolio or a Vimeo embed featuring a testimonial and case study, our proposals help you create a proposal that really hits home. One of our flagship features is our interactive pricing embeds, which lets clients add/remove service items and add-ons. This helps clearly convey your company’s service offerings and value proposition, all the while providing your lead with the optimal sales experience.

Can I add pricing to my public relations proposal?

Of course! Qwilr gives your company the ability to include and present interactive pricing data to your prospect so that your service offering and pricing structure are both clearly conveyed.

Your lead has the freedom to interact with the pricing table, making modifications such as grouping services together or adding/removing service items, saving your sales team time and unnecessary back-and-forth.

On top of that, once your lead is ready to sign after making adjustments to the pricing table, your team can rest assured that Qwilr’s software will update the pricing in real-time, meaning that as the customer makes changes, the prices will change automatically. And once they’re ready to sign, they can do so all in one go, from the same device.

How can I make my public relations proposal match my brand?

Qwilr’s proposal software features a brand editor that allows your team to add company branding assets to be used across all sales proposals sent out to leads.

With this editor, you can insert company colors, logos, fonts, images, allowing you to maintain consistent branding across all proposals while altering the necessary components and details for specific clients.

Start winning with Qwilr today

Start a free trial or get a personalized product demo from the Qwilr sales team.