eCommerce Web Design Proposal Template

Demonstrate your approach with our compelling eCommerce Web Design Proposal Template – present an enticing design plan for a visually appealing and user-friendly eCommerce experience.

eCommerce Web Design Proposal Template

About this template

Attract potential clients and navigate through complex web design proposal cycles with our user-friendly eCommerce Web Design Proposal Template. It promises a smooth proposal experience, helping your team secure more eCommerce website contracts and expanding your business.

What's included?

  • Executive summary
  • Understanding your needs
  • Your priorities
  • 12-month goals
  • Our services
  • About us
  • Get in touch

About the author

James Lambert, Software Engineer

James Lambert|Software Engineer

James Lambert is a full stack engineer at Qwilr. James has a great deal of experience working with cross-functional teams that design, engineer and ship digital software.

An eCommerce Web Design Proposal is a comprehensive document that outlines the strategy, design, and development process for creating a successful online store. It serves as a roadmap for both the client and the web design agency, ensuring that everyone is aligned on the project goals, timelines, and deliverables.

By clearly articulating the client's business needs and demonstrating the agency's expertise in eCommerce web design, the proposal aims to instill confidence in potential clients, positioning the agency as the right choice for their project. With a focus on understanding the client's unique requirements and showcasing the agency's ability to overcome challenges, the proposal sets the stage for a successful partnership and a website that drives results.

An eCommerce Web Design Proposal is a comprehensive document that outlines your approach, strategies, and deliverables for designing and developing an eCommerce website. It serves as a professional tool to present your expertise in creating successful online stores and helps clients understand your vision for their eCommerce project.

Here are some situations where an eCommerce Web Design Proposal Template can be used:

Client acquisition: Use the proposal to showcase your expertise and win new clients. Highlight your experience in designing and developing eCommerce websites, emphasizing your ability to create visually appealing and user-friendly online stores that drive conversions. Present your approach to website architecture, navigation, product displays, checkout process, and mobile responsiveness. Discuss how you will incorporate branding elements, optimize site performance, and integrate essential eCommerce features.

Project requests: When a client expresses interest in building an eCommerce website, they may request a proposal to evaluate your suitability for the project. Customize your proposal to address their specific needs and goals. Discuss their target audience, product range, desired functionality, and desired user experience. Present your recommended strategies for site design, product categorization, search functionality, payment gateways, shipping options, and security measures.

Project communication: Use the proposal as a communication tool during the project execution phase. Share project details, timelines, and key milestones. Specify the design process, including wireframing, mockups, and revisions. Outline your development approach, including the choice of CMS or eCommerce platform, integration of third-party plugins or extensions, and testing and quality assurance processes. Provide information on website hosting, ongoing maintenance, and support.

When it comes to creating an eCommerce web design proposal, using Qwilr's eCommerce Web Design Proposal Template can provide you with a range of benefits:

1. Professionalism: With Qwilr's template, you can ensure that your proposal exudes professionalism. It provides a polished and well-designed layout that impresses clients and sets you apart from competitors.

2. Time savings: By using Qwilr's template, you can save valuable time in creating your eCommerce web design proposal. The template is pre-designed and customizable, allowing you to quickly add your content and branding without starting from scratch.

3. Consistency: With Qwilr's template, you can maintain consistency in your proposals. This is especially important as your agency grows, ensuring that all clients receive the same high-class proposal regardless of who prepares the pitch. It helps you scale without deep involvement from the founder or managing director at every step.

To use Qwilr's eCommerce Web Design Proposal Template, simply follow these steps:

1. Start by clicking "Use Template" to create a copy of the template for your own use.

2. Customize the template to fit your client's specific needs and requirements. Add your agency's logo, change the colors and fonts to match your brand, and personalize the content to showcase your expertise.

3. Use the pre-designed sections to outline the scope of the project, including the website's goals, target audience, and desired features. You can also include case studies or testimonials to demonstrate your agency's success in the eCommerce web design field.

4. Utilize the interactive features of Qwilr to enhance your proposal. Embed videos, add image galleries, or include interactive pricing tables to provide a dynamic and engaging experience for your potential clients.

5. Collaborate with your team and clients in real-time by using Qwilr's commenting and feedback features. This ensures that everyone is on the same page and can contribute to the proposal's development.

6. Once you're satisfied with the proposal, simply click "Share" to send it to your client. Qwilr allows you to track when the proposal is viewed, so you can follow up at the right time and close the deal.

By using Qwilr's eCommerce Web Design Proposal Template, you can create a professional and persuasive proposal that showcases your understanding of your client's business needs, positions your agency as the best choice, and highlights your expertise in the field.

A tool packed with features

Brand control

Establish your brand settings once and automatically apply to every piece of collateral.


Collect payments instantly from customers with Stripe or direct to your own payment system.

Security & GDPR

Add security features like password protection and link expiry to protect sensitive content.

Embedded content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.


Get deals signed on the spot with built-in e-signing ability.

Asset library

Create a library of reusable content for sales reps.

ROI calculator

Showcase your value with an interactive ROI calculator embedded in your Qwilr pages.

Team management

Set up permissions so your team accesses only what they need.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Frequently asked questions

Your eCommerce Web Design Proposal should include a comprehensive overview of the client's business needs, a detailed scope of work, a timeline for project completion, pricing and payment terms, and a showcase of your agency's expertise in eCommerce web design. By addressing their specific needs, demonstrating your expertise, and highlighting your agency as the right choice, you can instill confidence in potential clients and secure their trust.

  1. Clearly outline the client's business needs and goals for their website.
  2. Showcase your business's expertise and experience in eCommerce web design.
  3. Provide a detailed timeline and budget breakdown for the project.
  4. Include examples of successful eCommerce websites you have designed.
  5. Offer additional services such as SEO optimization and ongoing maintenance.
  6. Emphasize your ability to handle any challenges and keep the project on track.
  7. Differentiate your business from competitors by highlighting unique selling points.
  8. Use a professional and visually appealing design to make a strong impression.

  1. Understand your client's unique business needs and goals for their website.
  2. Showcase your business's expertise and experience in creating successful ecommerce websites.
  3. Differentiate yourself from other agencies by highlighting your ability to navigate challenges and keep projects on track.
  4. Demonstrate your understanding of the evolving nature of ecommerce and how your designs can adapt to future changes.