About Clum Creative
Clum Creative is a Cleveland-based media production company working with clients around the globe. Since their humble beginnings in 2011, the agency now earns a million dollars annually.
Their team of video producers and advertisers create creative communications to deliver lead generation to clients around the world.
Since the adoption of Qwilr, the team has 4x their revenue and shortened their sales process by 65%.
“My business has gone from 400k to $2 million since starting using Qwilr, and I give a lot of the credit to Qwilr.”
Shortening the sales cycle
Starting off as a small one-man-band, Founder Mike Clum started using Qwilr after battling with the company’s traditional offline sales cycle. This 12 step cycle hindered their speed in getting to potential clients ahead of the competition. As a video production company, their print-and-scan PDFs wouldn’t allow them to even showcase their previous work – something needed to be done.
Clum Creative needed to shorten their sales cycle and find a proposal tool that everyone in the company could use, agnostic of their design skills.
Proposals are reflective of your company’s brand, and Clum Creative needed to find a tool that would match their finesse.
Keeping everything online to showcase their work
Prior to Qwilr, the team has a long 12 step sales process. Between formatting, printing, scanning, signing, emailing and then having their clients print, scan and sign (and sometimes repeating the process if there was a change to the doc), Mike discovered Qwilr after a Google search.
The business has continued growing, and Qwilr has helped them scale along the way. The team now sends roughly 80 proposals a month, and each person is able to access their dashboard to send their proposal, view their project’s analytics or make edits without waiting on their designer.
After adopting the Qwilr, they’ve streamlined their original 12 step sales cycle to four simple steps.
Seeing clear revenue results
Proposals are the crux in landing a deal, and by using Qwilr over the last four years, Clum Creative has shortened their sales cycle by 65%. The time they’ve saved is now put towards winning more work and then executing that work with care and precision.
And it’s paid off – the company’s revenue has tripled!