Post-pandemic SaaS selling: new data on buyer preferences

2020 was a year of pivoting for software sellers.

Before the pandemic, 61% of the sales process was done in person. Since COVID-19, sellers have been quickly adapting, increasing video interaction and online chat. But as sellers were making adjustments to maintain business continuity, buyers were also changing their approach, shifting to digital processes.

Now, as we emerge from the global crisis, 75% of SaaS buyers and sellers say they prefer the new digital norm and according to Gartner, 80% of B2B sales will be digital transactions by 2025. What should software sellers expect going forward? Enter Qwilr’s Buyer Experience Study, which explored those questions and more.

Amongst our findings:

• Sellers need to improve the buyer experience
• Buyers want personalized interactions
• Buyers want a simplified purchasing experience

Additionally, because buyers are doing more research on their own, they are coming to software sellers more educated about their options. Rather than being “sold,” they want to be empowered in the purchasing process, and guided in their direction. Buyers expect a personalized experience, and added conveniences can accelerate the deal.

This on-demand webinar explores the research conducted in our Buyer Experience Study, highlighting emerging buyer preferences, the top takeaways for SaaS sellers, and how to effectively provide what both software buyers and sellers are seeking.

View the Qwilr page used in this presentation.

For additional information and expanded stats on buyer preferences, we invite you to read our 2021 SaaS Buyer Experience Study report now.