Aaron Beashel • Aug 1, 2019
How You Can Close More Sales With An Effective Logo
Whipping up business solutions comes naturally for entrepreneurs. Still, too many brands lose the chance to close sales. This is not because they have bad products per se, but because they have underwhelming identities represented by a bad logo. So often ineffective logos fall short in answering these three essential questions about a brand: What services or products do you offer? Who are you? How are you different from your competitors? Think of logos as the mitochondria or the powerhouse of the cell. It’s the core of every business move from branding to something as complex as sales pitching. That’s…
Whipping up business solutions comes naturally for entrepreneurs. Still, too many brands lose the chance to close sales. This is not because they have bad products per se, but because they have underwhelming identities represented by a bad logo.
So often ineffective logos fall short in answering these three essential questions about a brand:
- What services or products do you offer?
- Who are you?
- How are you different from your competitors?
Think of logos as the mitochondria or the powerhouse of the cell. It’s the core of every business move from branding to something as complex as sales pitching.
That’s why we’re going to talk about the different ways you can use logos to help make more sales.
Influencing Purchasing Decisions
Looks are (almost) everything.
Studies have long suggested that companies must start influencing prospects as early as they can in the journey. This is why visual identity is crucial for any sensible business.
It means that you have to make the best first impression to increase your odds of getting noticed by your buyers. In an effort to do so, companies shell out different marketing collaterals including:
- Sales Proposals
- Product Data Sheets
- Promo materials
We can go on and on all day naming different examples. Those are just some of the commonly used collaterals used by modern marketers to support branding efforts. They may seem different, but they all have one thing in common.
These materials carry your brand.
It takes no longer than a fraction of a second for your audience to form an opinion about your brand. Your buyers and investors use this as a reference when developing a perception of your company, which eventually turns into a purchasing decision.
Branding comprises company values, characteristics, and the most superficial of all, your visual identity.
That seems like a lot, right? Now imagine condensing all of that in a single logo to be emblazoned onto everything you produce. It’s what your audience sees on both print and digital platforms.
Admittedly, it can get overwhelming to think about the implications of logos. They’re a crucial part of your operations, not just your branding projects. It also has to serve the purpose of forging connections between you and your audience.
Creating effective logos may seem like a lot of work, but trust us. It’s not.
We’ll walk you through every step of the way.
Setting Yourself Apart
Having great design starts by looking at your competitors and studying their logos.
One essential characteristic of a good logo is originality. You can do that by making sure that your output will look nothing like your competition’s symbol if not better.
Besides, why would you bother setting a budget aside for design when you’re just going to end up with something that will not help you stand out?
Be on the lookout for strategies that you can improve and avoid. It’s best to start taking note of what types of logos, colors, and other tricks are commonly used. After this, you can form a better idea of what you want your brand to be.
The information you’ve gathered can be the key to gaining a competitive advantage in the market. This is especially true when coming up with a brand identity guide of your own. Your brand characteristics are best represented by these design elements:
You don’t need a graphic designer to create high-impact text for your logo. Knowing the basics of typography will suffice. It is a standard to stick to only one or two kinds of fonts to avoid oversaturation.
There are two different fonts that represent a variety of traits. Serif fonts have added elements on each end of their stroke that resemble tails. They are good for brands that want to appear formal and sophisticated.
While sans serif fonts are more fun and modern looking fonts. Unlike its counterpart, it does not have the same tail that characterizes serif fonts.
Up your brand recognition like a rockstar. Being strategic when picking color schemes for your business can alter the way your consumers see you by 80%.
Color psychology is a brand of research that evaluates how people associate feelings and personalities with color. Companies utilize this to their advantage. There’s a mood for every hue and they are as follows:
- Red – Romance
- Orange – Energy
- Yellow – Joy
- Green – Harmony
- Blue – Intellect
- Purple – Luxury
- Pink – Positivity
Adding symbols to your logo can instill more brand characteristics into it. This is where you can use color and lines to create relevant visual cues.
Despite language barriers, you can still communicate your message through effective symbols.
Icons are great for instantly letting your audience know what you offer with little to no mistake. For example, it is common for a real estate company to add illustrations of homes in their logo for instant identification.
The possibilities are endless for you. Illustrations empower you to play around and get really creative with your design concept by playing with different art styles and visual weight.
The Magic of Consistency
An effective should attract and at the same time, keep the customers you want.
Companies that are consistent with their branding are 3.5% more likely to be noticed by consumers. It goes without saying that more attention is equal to more revenue.
Even Forbes has said that brands have been rewarded by consistency with a 23% growth in earnings.
All we’re trying to say is that you can find exponential growth when investing in a better and cohesive identity for your company. Modern salespeople are not taking this for granted. With more people expecting to see consistent branding, there are a few things you can do to be remembered.
It is in the nature of logos to play a huge part in brand consistency. They greatly influence purchasing decisions in terms of brand perception and consumer engagement. So don’t waste your time playing around with a logo that fails to impress.
Another helpful tip to use is utilizing brand consistency tools like brand guides to keep your ideal brand voice, culture, and visuals on lock every time. You can use this to guide and evaluate your campaigns to see if they are on brand or not.
Repercussions of a bad logo
Brands that make active efforts to polish their brand actually drive higher sales than those who don’t.
Effective use of tasteful graphic design to create simple branding elements like logos goes a long way. Brands have experienced ROI hitting up to 4 times of what they spent. Need we say more?
Do what you can to cop an effective logo to call your own. It’s your call to hire a graphic designer, start a logo design contest or even do it your own with the best logo maker you can find online.
Settling with a bad logo just gives you the big fear of missing out (FOMO) on all the goodness it brings.
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