PPC Proposal Template
Craft a winning PPC strategy with the comprehensive PPC Proposal Template – efficiently develop targeted and result-oriented campaigns.

About this template
Impress potential clients with our visually engaging and comprehensive PPC Proposal Template. Designed to highlight your expertise in pay-per-click advertising, this template showcases your strategies, services, and success stories.
Leverage our user-friendly template to demonstrate your understanding of clients' needs and deliver customized solutions that set your agency apart. Win more PPC projects and grow your business by using our professionally crafted PPC Proposal Template and Google Ads Proposal Template
What's included?
- Background
- Objectives
- Keyword research
- Ad copy creation
- Campaign set up and management
- Campaign reporting
- Quote
- Our work
- Our team
Why Qwilr?
Design interactive proposals
Impress buyers with interactive proposals that stand out. Qwilr’s drag-and-drop editor makes it easy to create on-brand, stunning collateral — no design skills needed. Add videos, dynamic pricing, and ROI calculators to deliver a unique experience, while automated brand customizations ensure every proposal looks professional.

Built-in e-sign functionality
Combine stunning proposals, plain-text agreements, and secure e-signatures in one tool. Add print-friendly agreements alongside dynamic content and collect legally compliant e-signatures with ease. Track progress, capture multiple signatures, and close deals faster with Qwilr’s integrated e-sign functionality.

Real-time proposal analytics
Qwilr’s analytics provide full visibility into buyer engagement. Track when proposals are opened, signed, or shared, and get instant notifications for key buyer activities. See what buyers click on, how they engage, and prioritize follow-ups based on real-time insights—all designed to help close deals faster.

Templates for every use case
Explore templates for sales, marketing, customer success, sales enablement and more.
Explore proposal templatesFrequently asked questions
When writing a PPC proposal, it's important to keep a few key things in mind. Firstly, make sure you understand your client's business goals and how PPC can help achieve them. Secondly, analyze the client's current PPC campaigns and identify areas for improvement. And thirdly, outline a detailed plan for optimizing campaign performance, tracking success, and reporting results back to the client.
Creating your own PPC proposal with Qwilr is a simple and straightforward process. Once you've signed up for an account, select the PPC Proposal Template that best suits your needs and start customizing it to your liking. Be sure to include details on your proposed PPC strategy, your agency's experience and expertise, and your pricing and payment plans.
A winning PPC proposal should include several key components. Firstly, a thorough analysis of the client's current PPC campaigns and how they can be improved. Secondly, a detailed plan for PPC campaign management, including strategies for keyword research, ad copywriting, and budget allocation. And thirdly, a clear pricing and payment plan that outlines costs and deliverables.
The key components of a PPC proposal include a comprehensive analysis of the client's current PPC campaigns, a detailed plan for PPC campaign management and optimization, and a clear pricing and payment plan. Additionally, you may also want to include case studies or client testimonials to demonstrate your proven success in PPC campaign management.