Photography Proposal Template

Land clients with a visually appealing and persuasive photography proposal – design a creative, coherent, and impactful proposal in minutes.

Photography Proposal Template

About this template

Capture clients and showcase your creative skills with our interactive Photography Proposal Template. Designed for visual appeal and persuasive storytelling, this template enables your team to present a creative, coherent, and impactful photography proposal tailored to your client's needs.

This template highlight your unique style, technical expertise, and artistic vision, ultimately winning over clients and driving project success.

What's included?

  • Introduction
  • Photography packages
  • Portfolio
  • Booking & shooting process
  • Get started

About the author

Lauren Torres Skipper, Senior Brand Designer

Lauren Torres Skipper|Senior Brand Designer

Lauren leads marketing and website design at Qwilr, bringing a wealth of experience from high growth startups and public companies like Xref, Deferit, Skedulo, as well as design agency experience.

A photography proposal is a professional document outlining the details of a project to a potential client. It's an invaluable tool for photographers looking to secure new business and foster long-lasting client relationships. A well-crafted proposal can set you apart from competition and instill confidence in prospective clients.

  1. Project Details: The proposal should encompass all pertinent information that will assist the client in making an informed decision about collaborating with you. This includes the project's objective, scope of work, expected results, timeline, and budget.
  2. Transparency: Providing clear upfront details about the project gives clients a better understanding of what they're committing to and what they can expect. This level of transparency fosters trust and paves the way for a strong working relationship.
  3. Showcasing Expertise: Beyond just outlining project specifics, a photography proposal presents an opportunity to highlight your skills and experience. Enhance your proposal by including examples of past work, commendations from previous clients, and any relevant qualifications or certifications.

Whether you're an established photographer aiming to expand your clientele or a newcomer carving a niche in the industry, a photography proposal can prove to be an essential tool in acquiring new business.

For Corporate Clients: One instance where a photography proposal becomes particularly crucial is when you're pitching your services to potential corporate clients. These clients often require an extensive breakdown of the project before they decide to collaborate with you.

Such a breakdown includes costs, timelines, and expected deliverables. A comprehensive proposal not only displays your professionalism but also underscores your understanding of their requirements.

For All Potential Clients: Any prospective client weighing the possibility of hiring your services will appreciate the clarity and transparency a proposal delivers. It asserts that you approach your work earnestly and are dedicated to producing top-tier results.

As a Contract: By clearly stipulating the project's scope and the terms of your agreement, it can help avert any potential misunderstandings or disputes in the future.

Qwilr's Photography Proposal Template offers many benefits.

  • The template is easy to customize - you can simply drag and drop elements into the template to create a personalized document.
  • It's also mobile-friendly, so you can access it from any device.
  • Finally, it's secure - you can set it up so that your client can view the document, but not edit it, and even require that they enter their email prior to viewing (which can be handy to know who is accessing the document if you're selling corporate photography services and working with complex stakeholder groups.)

Using Qwilr's Photography Proposal Template is easy.

1. Simply click 'Use template' above and sign up for a free 14-day trial of Qwilr.

2. Replace the pre-written text with your own content, add your own images, and even customize the font and color scheme to match your brand.

3. Simply send it to your client via share link.

A tool packed with features

Brand control

Establish your brand settings once and automatically apply to every piece of collateral.


Collect payments instantly from customers with Stripe or direct to your own payment system.

Security & GDPR

Add security features like password protection and link expiry to protect sensitive content.

Embedded content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.


Get deals signed on the spot with built-in e-signing ability.

Asset library

Create a library of reusable content for sales reps.

ROI calculator

Showcase your value with an interactive ROI calculator embedded in your Qwilr pages.

Team management

Set up permissions so your team accesses only what they need.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Frequently asked questions

When writing a photography proposal, it's important to be clear and concise. Here are the key elements that your proposal should include:

  • The objective of the project
  • The scope of work
  • The expected outcomes
  • The timeline
  • The budget
  • The client's responsibilities
  • The photographer's responsibilities
  • The terms and conditions
  • The payment structure

It's also important to include a section that highlights your experience and qualifications. This will help to establish your credibility and reassure the client that you're the right person for the job.

In addition to the key elements mentioned above, it's important to include details about the specifics of the project. This could include things like the location, the number of shots or images required, and the style of photography that the client is looking for. It's also helpful to provide a timeline that outlines when each part of the project will be completed.

Writing a business proposal for a photography studio follows the same general guidelines as for any other type of photography project. However, when writing a proposal for a studio, it's important to highlight the studio's unique selling points. For example, you might want to emphasize the equipment or technology that you use, or your studio's location and convenience for clients. You should also provide examples of your previous work and highlight any awards or accolades that your studio has received.

Quoting for photography services can be challenging, but there are a few things that you can do to make the process easier. First, be clear about what is included in the quote. This could include things like the number of hours that you'll work, the type of equipment that you'll use, and any editing or retouching that you'll perform. It's also important to be transparent about your pricing - if possible, provide a breakdown of costs so that the client understands exactly how much they will be paying for each element of the project.

When writing a photography project brief, it's important to be clear about the objective of the project, the deliverables that are expected, and the timeline for completion. You should also provide details about the location, the style of photography that is required, and any specific equipment or technology that you'll need to use. Finally, it's helpful to provide examples of your previous work as a way of demonstrating your experience and expertise in the field.