Video Production Proposal Template

Land clients with a visually appealing and persuasive video pitch – create a cohesive, creative, and attention-grabbing proposal in just a few minutes.

Video Production Proposal Template

About this template

Land clients and showcase your creative prowess with our interactive Video Production Proposal Template. Designed for visual appeal and persuasive storytelling, this template enables your team to present a cohesive, engaging, and tailored video proposal.

Prepare a stand-out video pitch that highlights your unique style, production capabilities, and vision, winning over clients and driving project success.

What's included?

  • Executive summary
  • About us
  • Our process
  • Demo reel
  • Esignature

About the author

Sarah Taylor, Senior Content Marketing Manager

Sarah Taylor|Senior Content Marketing Manager

Sarah leads Qwilr's content marketing efforts – specialising in field marketing, campaign planning, content, brand and communications. Sarah has both agency and global corporate experience spanning Australia, Asia and the UK.

Whether you're a freelance videographer, a video production company, or part of an in-house creative team, utilizing a proposal platform can assist you in winning new business, securing project funding, or aligning your team around a shared vision.

1. Pitching a New Project: A carefully crafted proposal helps you distinguish yourself from competitors and showcases your expertise and creativity.

By clearly defining the project scope, budget, and timeline, you demonstrate a thorough understanding of the client's requirements and your ability to deliver a high-quality end product.

2. Collaborating with a Creative Team: By creating a proposal at the project's outset, you ensure everyone is on the same page and fully comprehends the project's goals, timeline, and deliverables.

This approach streamlines the creative process, minimizes misunderstandings, and reduces communication gaps along the way.

3. Securing Project Funding: Whether you're applying for a grant, seeking investment from a venture capitalist, or crowdfunding your project, a well-structured proposal helps you make a compelling case for why your project deserves support.

Clearly articulating the project's value proposition, target audience, and expected impact enhances your chances of securing the necessary funding to bring your vision to life

1. Help you clearly communicate the scope and vision for your project to all stakeholders involved. This can help to reduce confusion and misunderstandings, ensuring that everyone is on the same page from the beginning.

2. Help you to identify potential roadblocks or challenges that may arise during the project. By outlining the potential risks and challenges upfront, you'll be able to develop contingency plans and strategies to overcome them.

3. Help attract potential investors or partners. By demonstrating your professionalism and attention to detail, you'll be able to instill confidence in those who may be considering investing in your project.

4. Serve as a valuable tool for evaluating the success of the project once it's complete. By comparing the final product to the original proposal, you'll be able to identify areas where the project exceeded expectations as well as areas where it fell short.

5. Help to ensure that the creative process remains focused and on-track. By establishing clear goals and objectives upfront, you'll be able to maintain a sense of direction throughout the project and avoid getting sidetracked by tangential ideas or concepts.

Here's a quick video overview of how to get started with this template:

Here are the key steps to use Qwilr for creating a video production proposal:

  1. Sign up for a Qwilr account.
  2. Choose the Video Production Proposal template.
  3. Customize the template with your company and client details, and adjust the sections to fit the project's requirements and budget.
  4. Preview the proposal, ensure it appears professional and engaging, and gather feedback from your team.
  5. Send the proposal to the client via email, Qwilr link, or PDF, and track their activity.

A tool packed with features

Brand control

Establish your brand settings once and automatically apply to every piece of collateral.


Collect payments instantly from customers with Stripe or direct to your own payment system.

Security & GDPR

Add security features like password protection and link expiry to protect sensitive content.

Embedded content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.


Get deals signed on the spot with built-in e-signing ability.

Asset library

Create a library of reusable content for sales reps.

ROI calculator

Showcase your value with an interactive ROI calculator embedded in your Qwilr pages.

Team management

Set up permissions so your team accesses only what they need.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Frequently asked questions

Writing a video production proposal can seem daunting, but it doesn't have to be. To write an effective proposal, start by defining the project scope and goals. From there, outline the creative approach and timeline, and be sure to include a detailed budget breakdown.

It can also be helpful to include details about the target audience, the distribution strategy, and any other relevant details that will help to bring your vision to life.

The format of a video production proposal can vary depending on the specific project and your preferred approach. However, most proposals will include an overview of the project, a breakdown of the creative approach, a timeline, and a budget breakdown.

It's recommended to break the proposal down into sections, using clear headings for each section to make it easy to follow along.

The key parts of a video production proposal typically include:

  • An overview of the project
  • A breakdown of the creative approach
  • A detailed timeline
  • A budget breakdown

Additional parts that may be included, depending on the project, could be details about the target audience, distribution strategy, and any other relevant details.

The structure of a video proposal will depend on the specifics of your project. However, it's generally a good idea to follow a logical sequence, starting with an overview of the project and then diving into more specific details about the creative approach, timeline, and budget.

It can also be helpful to include some visual elements, such as images or video stills, to help bring your vision to life and make the proposal more engaging.