Video Production Proposal Template

Use Qwilr's video production proposal template to send proposals that win more business. Embed videos, interactive pricing tables & more, and enable prospects to accept, sign and pay right from within the document.

Video Production Proposal Template
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Video Production Proposal

Prepared for [Client Name]

[Client's Name] & [Your Company]

Thanks for the opportunity.

[Your Company] was founded in 2011 with a mission of empowering people, organizations, and leaders to be unstoppable towards achieving their business goals. We do this through timeless video, digital media, and creating products and relationships that transform what's possible. 

Our video production company is made up of dreamers, calculated risk-takers, marketers, and people that go to fight for your brand. We exist to become the finest and most-respected media company in the world, and we look forward to putting our talents to use to push your organization forward.

- [Your Name]


A bit more about us

Our Agenda

1.  Approach to Video / ROI of Video

2. Our Process & Timeline

3. Overview of Industry / Budgeting

4. Examples

5. Results

6. Our Idea for You

7. Next Steps

Video as Investment

Where does video add value?

  • Sales Meetings
  • Website
  • Email Marketing
  • Social Media
  • Trade Shows
  • Office Lobby
  • Public Relations / Investor Relations
  • Parties & Events
  • Recruitment
  • Operations & Training 

The goal of any video project is to come away with a product that undoubtedly adds value and makes a difference towards achieving your business goals.

Our Process

What to expect working with us.

Our process aims to first understand what the viewer needs to hear/see in order to want to take action. It's one thing to communicate what we think is important, but it is really the viewer that matters. We then pair this understanding with our artistic talent in communication and video to create a powerful video that makes a difference.

1. Kick-Off Meeting

90 Minute Meeting to understand your business, your goals, and to organize the initial details of the project. 

2. Research & Creative 

We first start by asking questions. Lots of them. Why do customers choose you? Why don't prospects choose you? Why do people leave your company? Why do people come to work for your company? and so on. We conduct interviews with leaders, customers, employees in order to gain a strong, research-driven understanding of what makes this company successful/unsuccessful. We use this understanding to drive the entire project.

3. Pre-Production

We take our creative brief and create a logistical game plan to implement it. We map out the necessary equipment, shooting days, editing days, and put down a schedule, and get moving.

4. Production

Lights, camera, action; this is the fun part. We come out to you with our state-of-the-art cameras, lights, audio equipment, drones, and more to capture all the puzzle pieces we need to piece together the perfect story as mapped out in our creative brief. We make sure the day goes smooth by having an agenda and communicating everything well in advance.

5. Post-Production / Editing

This is where we really shine. After getting the shots we cut them up and bring it all together. When music, graphics, animation, and live-video all come together it's magical. In the end, we'll have an amazing video that's ready to hit the market.

6. Presentation & Revisions

We present our work and work back and forth until its perfect.

7. Launch & Market

We get you the final files and help you get them up unto all the channels we choose. We then sit down with you and help you game plan on how to get the most out of your investment. We lay out specific strategies for marketing and action items to make sure this video is seen and accomplishes the goals we set out to accomplish.

Timeline: 2-8 Months

Budgeting for Video



$100 / Hour

Project Breakdown


$1000 - 5000 (10 - 50 hours)

  • Standard Logistical Details
  • Coming up with ideas, shooting locations, approach
  • Coordinating Team / Client Resources, Getting Everything in Place


$500 - 2500 / Day (Standard Video)

  • Director
  • Videographer
  • Production Assistant

$5000 - 10,000 / Day (High-End Cinematic Brand or Commercial Video) 

  • Producer
  • Director
  • Cinematographer
  • Camera Operator
  • Grip (2x)
  • Production Assistant 

Post-Production & Editing

$1000 - 5000 (10 - 50 hours)

  • Motion Graphics
  • Animation
  • Effects
  • # of Deliverables

Other Services: 

Make-Up ($500 / day)

Craft Services ($100-500 / Day)

On-Screen Talent ($500-5000 / Day)

Voiceover Talent ($500-2500)

Example Budgets

In order to give you an idea of the estimated cost, here you can find some examples of different jobs we have worked on.

XYZ Corporation

Big-Time public company, a brand video for homepage/investor relations, etc. Want it to be emotive and cinematic, top of the line. 

  • 50 Hours of Planning 
  • 4 Days of Cinematic Shooting (Makeup, Craft Services, and On-Screen Talent)
  • 100 Hour of Editing (Custom Animation, Motion Graphics, Voiceover)

Investment for XYZ: $42,725

Joe's Landscaping 

Employs 8 people, been in business 5 years, not very evolved with marketing. They want a short 45-second web video for company homepage. Something simple, not too fancy, not a huge budget to create. 

  • 5 Hour of Planning
  • 5 Hours of Shooting
  • 10 Hours of Editing

Investment: $2500

Chemical Data Corp. 

Privately-held, been in business for 15 years, 30 Employees, referral driven, Evolving their marketing/website to be more engaging and powerful

  • 30 Hours of Planning
  • 2 Days of Shooting
  • 50 Hours of Editing

Investment: $13,500



Designetics: Brand Video

Uses: Sales Meetings, Website Homepage

Beyond Design: Brand Video

Uses: Sales Meetings, Website Homepage

Bullseye Activewear: Promo Video

Uses: Website, Sales Meetings, Office Lobby

Food Plant Engineering: Brand Video

Uses: Sales Meetings, Website Homepage

High Voltage: Brand Video

Uses: Sales Meetings, Website Homepage


What to expect

Hundreds of Videos Produced around the globe for all types of industries.

Tom Bernabei, Mayor of Canton, OH

We hired [You Company] to produce a new corporate video. I was very impressed by their professionalism and their talent. I thought I knew what I wanted in this video. Mike had a different idea. I was smart enough to listen to him because the video turned out excellent.

Bob Zinamon, President of Zircon Industries


You can trust [Your name] and the whole [Your Company] team with your project. They care about your success and will exceed your expectations.

Sydney Spraw, Executive VP of Designetics


Mike is one of those rare people you are lucky to work on a project with. I hired him and his team to create a product marketing video for one of our biggest chemical products; Liquid Heat. The final result blew me away. The video will no doubt have a hugely beneficial impact on our name brand and sales growth! I highly recommend him.

More reviews

[You company name] created an amazing video for my company. [You] was really easy to work with, listened to what we wanted, made absolutely certain that we were pleased with the final product, and delivered quickly and efficiently. 

Sydney Spraw, Executive VP of Designetics

[You] did a great job of working with our staff to produce a top notch promotional video that represents M-LINE well. I would recommend [You] and his team to bring a professional, creative approach to any video project.

Dan Mihacevich, VP of Operations of M-Line

[You] is one of the sharpest and most talented video producers I've ever met. [You company] delivers amazing work at a great price, and their web videos are amazing. I'd recommend [You] and [Your company] to any company looking for professional, affordable videos that increase brand awareness and revenue!

Phil Van Treuren, Vice President of Digital Marketing at Aztek

I first connected with [Your company] through their website after researching many videographers in their area. Their response to my email inquiry was instantly replied and followed up by a phone call by [You]. I was impressed by his level of attention and responsiveness and instantly felt I was dealing with high quality customer service and talent. Mike and his team did an excellent job at having our client convey their experience and satisfaction with our firm without missing a detail. [You] continually kept us informed and communicated with us during this long distance project which he made extremely pleasant. He delivered in his quality of expertise and high attention to our needs and our clients. If we ever need his services in the Cleveland area without a doubt or hesitation [Your compant] will be our go to production company. 

Claudia Raines, Team Success Manager | JBM® Institutional Multifamily Advisors

[You] and the [Your company]team are great to work with! Clum Creative was able to achieve all that was requested and then some for our creative video team. [You] is super friendly and professional. [You] and his team are an A+!

CJ Cevallos, Video Producer at LiveNation

Mike Clum and the team at Clum Creative Media provided us with a high-quality, professional video that exceeded our expectations. Mike was very easy to work and guided us through the video production process from beginning to end. Everything from his ideas to videography to post-production editing were to the highest quality. I would definitely recommend Mike and the rest of the Clum Creative Media team to others looking for a professional video.

Brittney Borowicz, Marketing Manager of GridConnect

Mike's company took an extra effort to understand our business. He create a video and marketing campaign with a message that really captured the essence of what we do and who we are.

Mark Redmond, President of Food Plant Engineering

Mike Clum and Clum Creative are terrific to work with. We will use them again for additional projects and videos. The work we collaborated on was crystal clear, creative saying exactly what we wanted and to who we wanted. The work continues to create demand and drive revenue.

Kevin Goodman, Managing Director of BlueBridge Networks

Mike is a true professional. His work is not only on-point, but wildly creative and detail- oriented. I hired him to create a video for one of our chemical solutions- which is, quite frankly, not the most glamorous of subjects- and he not only made it factual, but artistic as well. He made the effort to use diverse shots and coach our staff in their interviews, so the end product not only highlighted all the fascinating aspects of the solution, but was just plain interesting to look at. I really think this will light a fire under our clients and get them excited about GHS! I am truly impressed with the quality of this film. I look forward to working with Mike again in the future.

Bri Ziganti, Marketing Manager of Paragon Data Systems

Mike did a fantastic video for our company that really captured who we are and what we are all about. He is an expert in high end video production and how to make that produce results for your business. I highly recommend using his services.

Brian Fontanella, Partner of Keystone Technology Consultants


A Breakdown of Your Video


Kick Off Meeting, Concept Development & Pitch, Project Brief / X Hours


X Days / X Hours


X Hours


Uses: Website, PR & Media Kit, Facebook Ads, YouTube Pre-Roll Ads





Proposed Budget

If you have any questions about this, feel free to get in touch anytime at [your email @]



The terms of this Quote are effective for 60 days after presentation to Client. Upon acceptance, this will constitute an Agreement between Clum Creative Media and Client. In the event this Agreement is not executed by Client within the time identified, the Quote, together with any related terms and conditions and/or deliverables, may be subject to amendment, change, or substitution.


Out of pocket expenses, such as travel, stock media purchase, equipment rental, template media purchases, voiceover, time averages, delivery, shipping, printing, stock photography, digital retouching, and presentation materials are not included and would be quoted separately. Applicable Ohio sales tax (if necessary) is not included in a cost estimate.


All suggested milestone dates and timeframes should be recognized as targets and are subject to change based on schedule availability of participants and timely review and approval of deliverables. For the project to officially commence, the final project quote must be signed.


Invoices are payable upon receipt or 30 days of receipt. Author’s Alterations (see below) will be invoiced separately.


All projects above are invoiced two times; 50% upon signing, and 50% upon completion.

Author’s Alterations

Client shall pay additional charges for changes or additional steps requested by Client which are not described
by the scope in the official Quote. Charges will be in addition to all other amounts payable under the Quote, despite any maximum budget, contract price, or final price identified therein. Clum Creative Media will quote author’s alterations before beginning work. Author’s alterations requested by the client may extend or modify the final delivery schedule.

Client Responsibilities

Client is responsible for performing the following:
(a) coordination of any decision-making with parties other than Clum Creative Media
(b) submittal of Client content in a form suitable for reproduction or incorporation into deliverables
(c) final proofreading and, in the event that Client has approved deliverables, but errors...such as by way of example, but not limitation, typographic errors, omissions, or misspellings...remain in the finished product, Client shall incur the cost of correcting such errors.


Client is allowed two full rounds of emailed revision requests per project. Any additional changes will be pre-quoted and billed per hour at $100 per hour. These two rounds excludes any revisions due to Clum Creative's editing error (misspelling, missed request, etc) 

Rights and Ownership

Upon completion of services, and expressly subject to full payment of all fees, costs, and expenses due, Clum Creative Media hereby assigns to Client all right and title in and to the final art. Client guarantees that all materials supplied to Clum Creative Media are owned by Client or that Client has all necessary rights in such materials to permit Clum Creative Media to use them for the project. Client shall indemnify, defend, and hold Clum Creative Media and its designers harmless from and against any claim, suit, damages and expense, including attorney’s fees, arising from or out of any claim by any party whose rights have been or are being violated or infringed upon with respect to any materials provided by Client.

Release of the Art Files

Upon payment of the final invoice Clum Creative Media will promptly release the finished art files.


Clum Creative Media retains the right to reproduce, publish, and display the deliverables in Clum Media’s portfolios, websites, galleries, communications and any design periodicals or other media or exhibits for the purposes of recognition of creative excellence or professional advancement, and to be credited with authorship of the deliverables in connection with such uses.

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