Digital Marketing Proposal Template

Elevate your online presence with our Digital Marketing Proposal Template – get buy-in on strategy and improve your client win rates.

Digital Marketing Proposal Template

About this template

Captivate potential clients with our Digital Marketing Proposal Template. Thoughtfully designed for clarity and impact, this template empowers your team to present your approach to maximizing visibility and engagement in a competitive digital landscape.

What's included?

  • Executive summary
  • Your priorities
  • 12-month goals
  • How we can help
  • What success looks like
  • Recent client wins
  • Pricing

About the author

Brendan Connaughton, Head of Growth Marketing

Brendan Connaughton|Head of Growth Marketing

Brendan heads up growth marketing and demand generation at Qwilr, overseeing performance marketing, SEO, and lifecycle initiatives. Brendan has been instrumental in developing go-to-market functions for a number of high-growth startups and challenger brands.

A digital marketing proposal is a document that outlines the strategies, tactics, and deliverables that a digital marketing agency or contractor will provide to help a client achieve their marketing goals. It serves as a roadmap for the client, detailing the steps and activities that will be taken to enhance visibility, drive more traffic to their website, generate leads, and ultimately increase conversions with the assistance of a proposal system.

By creating a crafted marketing proposal you can demonstrate your understanding of the clients unique business needs position your agency as the top choice and showcase your expertise in this field.

A digital marketing proposal is an essential tool for showcasing your expertise and services to potential clients in the digital realm.

A proposal can be useful in the following scenarios:

  1. Impressive Presentation: Leave a lasting impression on your clients with a professional and well-crafted proposal. Our template ensures that your proposal is sleek, reflecting the quality of your services. With engaging content and an elegant design, you're sure to impress your clients.
  2. Time Efficiency: Avoid wasting hours creating proposals from scratch. Our template provides a ready-to-use framework that can be tailored to meet your specific needs. Simply input the details of your marketing strategy, objectives, and pricing, and you'll have a comprehensive proposal in no time. This efficiency frees up your time for other essential tasks.
  3. Uniformity: Ensure consistency in your sales approach across your agency. With our template, you can guarantee that all clients receive a high-quality proposal, no matter who prepares it. This consistency fosters professionalism, especially as your agency expands and delegates proposal creation to different team members. With our template, you can scale your business without compromising the quality of your proposals.

Professionalism: Make a powerful impression on potential clients with a professional proposal. Our template ensures that your proposal will be well-designed, reflecting the high quality of your services. With a compelling layout and engaging content, you'll leave a significant impact on your prospects.

Time-saving: Save precious hours by avoiding the creation of proposals from scratch. Our template provides an easy-to-use framework that can be customized to meet your unique needs. Simply input the specifics of your marketing strategy, objectives, and pricing, and you'll have a comprehensive proposal ready in no time. This efficient approach allows for more time to focus on other important tasks.

Consistency: Maintain a consistent sales approach across your agency with our template. You can guarantee that all clients receive a top-notch proposal, irrespective of who is preparing it. This consistency fosters professionalism, particularly as your agency grows and delegates proposal creation to various team members. Therefore, you can scale your business without compromising the quality of your proposals.

Here's a quick video overview of how to get started with this template:

To make the most of Qwilr's Digital Marketing Proposal Template, simply follow these steps:

  1. Start by clicking on "Use template" to generate a version of the template tailored to your needs.
  2. Customize the template to fit your marketing proposal. Add your agency's logo, adjust the colors to match your brand's aesthetic, and update the content to showcase your strategies and expertise.
  3. Make use of the pre-designed sections and layouts to present your digital marketing strategies, such as SEO, social media, and content marketing, among others. Highlight your agency's successes and case studies as proof of your proven track record in delivering impactful results.

A tool packed with features

Brand control

Establish your brand settings once and automatically apply to every piece of collateral.


Collect payments instantly from customers with Stripe or direct to your own payment system.

Security & GDPR

Add security features like password protection and link expiry to protect sensitive content.

Embedded content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.


Get deals signed on the spot with built-in e-signing ability.

Asset library

Create a library of reusable content for sales reps.

ROI calculator

Showcase your value with an interactive ROI calculator embedded in your Qwilr pages.

Team management

Set up permissions so your team accesses only what they need.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Frequently asked questions

Your digital marketing proposal should include a comprehensive overview of your client's business needs, a detailed strategy tailored to their goals, a breakdown of deliverables and timelines, and a clear pricing structure.

Additionally, highlight your expertise and track record in the industry to instill confidence in potential clients.

To create an effective Digital Marketing Proposal, follow these best practices:

  1. Clearly define the client's business needs and goals.
  2. Showcase your agency's expertise and experience in the digital marketing field.
  3. Provide a detailed plan of action, including strategies and tactics.
  4. Use visual elements like charts and graphs to illustrate data and results.
  5. Include case studies or testimonials to build trust and credibility.
  6. Customize the proposal to the client's industry and specific requirements.
  7. Keep the proposal concise and easy to understand.
  8. Highlight the unique value your agency brings compared to competitors.
  9. Clearly outline the timeline, budget, and deliverables.
  10. End with a strong call-to-action, encouraging the client to take the next step.

Craft a compelling pitch for your digital marketing services by showcasing your understanding of the client's unique business needs. Differentiate your agency from competitors by highlighting your expertise and ability to navigate challenges. Instill confidence in potential clients by demonstrating your capability to keep the project on track and deliver results.