Growth Marketing Lead

Katharine leads growth marketing at Qwilr, focused on generating high-intent demand and turning it into sustainable new business growth. Her work spans paid search, SEO and AEO, growth experimentation, and go-to-market.
A founder turned operator, she's spent her career building marketing functions from the ground up across early-stage startups in fintech, Web3 and B2B SaaS, with experience spanning APAC and EMEA.