Account-Based Marketing 101: Advice for SaaS start-ups

Account-based marketing (ABM) is identifying high-priority accounts and designing personalized, targeted campaigns to engage each account. The sole purpose of your ABM strategy, of course, is to convert your target accounts into customers. But this type of marketing also involves a bit of a mind shift. Read More

How to create a sales strategy plan for SaaS

The SaaS sales model isn’t brand new to the software industry, but many customers aren’t well-versed in what they’re getting with a SaaS solution. As a result, planning a sales strategy for SaaS offerings must consider the benefits of hosting, convenience, reliability, and security. Yet, the basic tenets of planning a sales strategy still hold true, regardless of the product or service delivery model. Read More