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The 10 Key Elements of Winning Sales Proposals

If you want to stand out amongst your competitors and make an impression that prompts buyer action, your proposal must be better than all the other ones the buyer has received. A stand-out proposal is not only memorable but engaging and accelerates the deal. There are many good sales proposals in the world, but the great ones win the business. Read More

3 Insider tips for using an ROI calculator to quantify product value

Almost all sales teams agree that demonstrating ROI in sales conversations is essential; the challenge is collecting the right data and visualizing the return. An ROI calculator can quantify product value, mitigate pricing objections, and help seal the deal when done well. Just remember, an ROI calculator isn’t a sales panacea. Read More

Strategies for creating an irresistible offer using tiered pricing

Your pricing is the culmination of your sales message, yet B2B sellers often settle for boring, lackluster pricing presentations that kill momentum and delay closing the deal. Remember, a purchasing decision is primarily emotional, and as humans, we’re swayed by many psychological pricing influencers— a good pricing strategy factors in both emotional and rational cues. Read More