bar
The 10 Key Elements of Winning Sales Proposals
If you want to stand out amongst your competitors and make an impression that prompts buyer action, your proposal must be better than all the other ones the buyer has received. A stand-out proposal is not only memorable but engaging and accelerates the deal. There are many good sales proposals in the world, but the great ones win the business. Read More
3 sales strategies to improve buyer engagement
Sales reps have a hard job. And with continuing economic uncertainty, engaging buyers to close deals is set to be an arduous task as we head through 2023. Explore 3 sales strategies that can help improve buyer engagement now. Read More
7 Unique ways to create a memorable sales experience
Without a doubt, a positive sales experience is vital to any brand’s success. We asked industry thought leaders how to create a memorable buyer experience-- here's what they had to say. Read More
Why customer experience is the currency of 2022
Customer experience is how your customers feel about the sum of their interactions with your brand. It’s what shapes their perception of you. It includes every touchpoint and every interaction, from the first time a prospect sees an ad to the day they renew their contract. Read More
5 common mistakes you’re probably making with your pricing
Your pricing and how you present your offer can make or break a deal. Your price is not just a number; many psychological factors play into its perception and what it communicates about your brand. Here's how to avoid common price mistakes. Read More
New Feature: Confirmation pages and 4 ways to use them effectively
With our newest feature update, you can add a confirmation page or thank you page after a deal is accepted, redirecting your buyer to the appropriate next step. Read More
The new rules of sales engagement
The 2022 buyer journey isn’t the same as the 2019 buyer journey. It presents, of course, some added challenges. It also, though, presents added opportunities to cast a wider net and interact with buyers in new ways. Enter the new rules of sales engagement. Read More
The state of sales and the impact on sales organizations
Trends provide us with a rearview mirror of how world events have impacted B2B sales and what sales organizations need to do to adjust. In this post, we highlight four trends from LinkedIn's 2021 State of Sales report. Read More
5 Reasons why customer experience is critical for 2022 success
If you’re not providing a positive, personalized, and streamlined purchasing experience, chances are your competition is— and buyers know they have options. Whether you realize it or not, your customer experience may be costing you business. Read More
4 B2B sales and marketing trends to watch in 2022
As 2021 comes to a close, it’s time to reflect on the past twelve months— what we learned, how we’ve grown, and how to best equip our teams for what lies ahead. This post highlights four B2B sales and marketing trends we expect to be prevalent throughout 2022. Read More
5 Ways to build customer trust [INFOGRAPHIC]
A prospective customer begins forming an opinion about your brand during the purchasing process. How you engage with prospects, your responsiveness, the brand image you create during the “courtship” period— all set the tone of what it will be like “when the honeymoon is over,” or the experience that prospect can expect as a paying customer. Read More
Simplifying personalized buyer experiences
Likely, no sales or marketing person would dispute the value of a personalized buyer experience. But personalization requires time, and often time that we don't have. The answer lies in streamlining processes, integrating technology, and improving relevancy. Read More
Demonstrating product impact with an ROI calculator
While it’s true humans make decisions primarily based on emotions, it’s also true that we use logic to justify our actions to ourselves and to others. And when you’re dealing with tight budgets, you must provide tangible evidence why purchasing your software makes good business sense— if you want to win the deal. Read More
9 Reasons why you’re not winning more virtual selling deals
If your sales team isn’t closing as much business as you would like, review their sales techniques. Virtual selling isn't the same as selling in-person. And similarly, the virtual buyer experience is different, too. Are you creating a positive experience conducive to winning the business? Read More
Using slow sales periods to your advantage
When in a slow sales period, use the time to your advantage: focus on your sales and operation planning, mapping out your buyer journey, and reviewing your sales messaging, collateral and cadences. Read More
Post-pandemic SaaS selling: new data on buyer preferences
This on-demand webinar explores the research done in our Buyer Experience Study, highlighting buyer preferences, the top takeaways for SaaS sellers, and how to effectively provide what both software buyers and sellers are seeking. Read More
Redefining SaaS selling and your buyer experience
Buyer experience is how your prospect perceives your brand interactions. SaaS buyers are frustrated; get tips for adjusting your sales process. Read More
Buyer Enablement 101: What it is and how to do it
Buyer enablement is the ideal way to create an excellent sales experience for both your team and for your prospects. Here’s how to do it well. Read More
How to modernize your buyer experience
Your customers want to know who you are and they want to feel a connection to you. When you modernize your sales experience, you empower your customers and make the process more enjoyable for both buyers and sellers. Read More
Lead follow-up: how long should you wait?
Lead follow up is tricky. If you reach out too soon, you might seem overeager and scare sales prospects off. However, if you wait too long, you risk the possibility of your prospect losing interest. What is the optimal length of time for following up with prospects? Read More
The impact of B2B customer support in generating more sales
B2B companies are increasingly realizing the importance of having a killer customer support team. Amidst a highly competitive SaaS landscape, great customer support is a way to prove your business is a cut above the rest. Read More
Why a problem statement is a must in your marketing proposal
Many organizations feel compelled to show their clients all their creative solutions. But in that process, they neglect their client’s problem and fail to understand the underlying challenge. Read More
8 design shortcuts for visually impressive sales presentations
We all want to deliver the best possible customer experience and create a sales presentation that’s memorable and impactful. A proposal is more than just a pretty document— it has to reflect your brand, communicate your message, and lead the buyer to the desired conclusion: you’re the right solution for them. In this post, we offer practical suggestions to help you be more successful. Read More
5 Reasons not to use a PDF for sales proposals
Sending your sales proposals as PDFs, Word documents or large PowerPoint files just doesn't cut it in modern-day business. Here's why. Read More
