Enterprise sales is not for the faint-hearted: It’s high-stakes, high-touch, and deeply complex. With long sales cycles, multiple decision-makers, and a strong need for personalization at scale, enterprise sales teams need more than just grit - they need exceptional tools.
The right sales software can be the difference between closing a multimillion-dollar deal and watching it slip away to a more agile competitor.
In this article, we’ll unpack the best enterprise sales software across key categories: CRM, proposal management, forecasting, enablement, analytics, and more. These tools don’t just streamline workflows; they enhance visibility, empower reps, and increase win rates.
These are our top enterprise sales tools for high-performing teams:
- Salesforce: CRM
- Qwilr: Proposal and sales document management
- Clari: Revenue forecasting
- Gong: Sales intelligence
- Outreach: Sales engagement
- LinkedIn Sales Navigator: Prospecting and account intelligence
- Highspot: Sales enablement
- ZoomInfo: Lead intelligence
- Scratchpad: Sales productivity
What makes software “Enterprise Sales” ready?
Not every shiny new tool deserves a spot in an enterprise tech stack. Enterprise-grade sales software must meet a much higher bar than tools aimed at startups or SMBs. Here’s what sets it apart:
- Scalability: It must support large, distributed teams with complex hierarchies, permissioning, and workflows.
- Security & compliance: Think SOC 2, GDPR, HIPAA (if applicable), SSO, audit logs - the works.
- Customizability: From custom fields and workflows to multilingual templates, it must mold to your process.
- Integration ecosystem: These tools don’t operate in silos. They must play nice with CRMs, ERPs, collaboration tools, finance platforms, and more.
- Global Support & SLAs: Round-the-clock support, dedicated success managers, and ironclad SLAs are table stakes.
We’ve used these standards to build the list below.
How this list was curated
Let’s be honest: you’ve probably seen a dozen different “best sales tools” lists, all with wildly different recommendations. So what makes this one different?
1. It’s based on real enterprise use
We focused on tools that show up consistently in the tech stacks of companies with 100+ person sales teams. Ones that are frequently cited by RevOps leaders in communities, on LinkedIn, and in analyst briefings And ones that appear in Gartner Magic Quadrants, G2 Enterprise Grids, or TrustRadius Top Rated reports
2. It prioritizes enterprise-readiness
We filtered out tools that only work well for small teams or require tons of manual workarounds. If it can’t support regional sales teams, cross-functional revenue ops, and large databases - it’s out.
3. No sponsored recommendations
This list isn’t stuffed with affiliate links or vendor partnerships. It's curated for quality, not commissions.
Shall we?
1. Salesforce - The backbone of enterprise sales
Category: CRM
Ideal for: Managing complex customer relationships across the entire funnel.
Pricing: Sales Essentials is $25 per user/ month (billed annually).
Why it stands out
Salesforce remains the most powerful and customizable CRM on the market, and for good reason. It’s the central nervous system of most enterprise sales orgs, connecting everything from pipeline tracking and forecasting to customer service, billing, and product usage data.
Key features
- Advanced forecasting and AI insights with Salesforce Einstein
- Customizable sales pipelines and deal stages
- Workflow automation (flows, process builders)
- AppExchange ecosystem with 5,000+ integrations
- Territory management, custom hierarchies, and role-based visibility
| Pros | Cons |
|---|---|
Unmatched flexibility and extensibility | High cost (especially with add-ons) |
Rich ecosystem (Slack, MuleSoft, Tableau, etc.) | Requires admin expertise or a dedicated Salesforce team |
Suitable for global orgs with complex sales models | Can be overwhelming for first-time users |
Best for
Organizations with long, complex sales cycles who need granular control, full visibility, and global scalability.
2. Qwilr - Proposals that sell themselves
Category: Proposal and document management
Ideal for: Sending interactive, trackable sales proposals that accelerate closing.
Pricing: Business Package is $35 per user/ month (billed annually).
Why It stands out
Qwilr lets sales teams replace static PDFs with stunning, personalized, web-based proposals. It’s fast, intuitive, and ideal for both high-velocity and high-value sales. Buyers can interact with pricing, accept terms, sign, and even pay, all in one place.
Key features
- Interactive, web-based proposals and sales documents
- Agreements and e-signature feature to include legally-binding contracts and secure the all-important signature
- Interactive pricing tables, embedded video, and quote blocks
- CRM integrations (HubSpot, Salesforce) for advanced automations
- QwilrPay for collecting payments directly from the proposal
- Analytics: See when proposals are opened, viewed, and how long each section is read
- Advanced admin settings: user roles, workspace-level permissions, and brand customization
| Pros | Cons |
|---|---|
Shortens proposal creation time dramatically | Not a full CPQ or contract management system |
Creates a premium, interactive buyer experience | Best used in conjunction with CRM integrations |
Advanced automations for error-free workflows |
Best for
Enterprise sales teams that want to streamline proposal workflows and improve close rates with a modern, data-driven buyer experience.
3. Clari - The truth serum for sales forecasts
Category: Revenue forecasting and pipeline management
Ideal for: CROs, RevOps teams, and sales managers who need forecasting accuracy and visibility into deal health.
Pricing: Growth Package is $720 per user/ year.
Why it stands out
Clari brings structure and insight to the chaos of enterprise sales. It integrates with your CRM and communication tools to build a real-time, AI-powered view of every opportunity. It tells you not just what’s in the pipeline, but what’s actually likely to close.
Key features
- Pipeline inspection to analyze deal activity
- Forecasting rollups by team, region, product, or rep
- AI scoring for deal health and risk
- CRM integration to capture activity across email, calls, and calendars
- Quarter-over-quarter comparisons and trend analysis
| Pros | Cons |
|---|---|
Increases forecast accuracy | Requires high-quality CRM data to be effective |
Provides early warnings for at-risk deals | Can be costly for smaller teams |
Improves pipeline coaching and prioritization |
Best for
Large or fast-scaling sales orgs that need a shared source of truth for forecasting and pipeline performance.
4. Gong - Conversation intelligence meets deal intelligence
Category: Sales Intelligence and coaching
Ideal for: Sales managers, enablement teams, and execs seeking insight into buyer conversations and rep performance.
Pricing: Contact sales
Why it stands out
Gong captures every sales conversation—then uses AI to surface patterns, risks, and coaching opportunities. It gives you an unfiltered lens into what’s actually being said in calls and emails, which helps managers improve performance and execs get ahead of deal risk.It’s a key part of our tech stack at Qwilr, providing us with important ICP insights and rep performance metrics.
Key features
- Auto-recorded and transcribed calls (Zoom, Teams, Meet, etc.)
- Deal boards showing buyer engagement, next steps, risks
- Coaching scorecards and rep benchmarking
- Trend analysis on objection handling, pricing, and competition
- Integration with Salesforce, Slack, and Outreach
| Pros | Cons |
|---|---|
Extremely detailed insights into what moves deals | Expensive at the enterprise level |
Helps scale coaching across large teams | Privacy concerns (needs buyer consent in some jurisdictions) |
Provides visibility into deal progress without asking reps for updates |
Best for
Teams looking to optimize rep performance, reduce deal surprises, and improve forecasting accuracy using real conversation data.
5. Outreach - Engagement at enterprise scale
Category: Sales engagement platform
Ideal for: SDRs, AEs, and full-cycle reps doing high-volume outbound or multi-touch prospecting.
Pricing: Starts at $100/user/month (annual billing, includes core engagement features)
Why it stands out
Outreach is the leader in sales engagement platforms, helping reps manage multichannel touchpoints—email, calls, social—at scale, without losing personalization. With features like sequence automation and AI prioritization, it makes it easy to engage the right buyers at the right time.
Key features
- Automated multi-step sequences across email, call, and LinkedIn
- Sentiment and reply tracking
- Pipeline inspection and activity dashboards
- AI prioritization to surface key actions
- Integration with CRMs, Sales Navigator, ZoomInfo, Gong
| Pros | Cons |
|---|---|
Greatly improves rep productivity | Complex to set up without clear sales processes |
Helps enforce consistent outreach playbooks | Costly at scale |
Scales outbound without sounding robotic |
Best for
Enterprise SDR/BDR teams or full-cycle AEs managing large volumes of outbound communication.
6. LinkedIn Sales Navigator - The social graph for B2B sales
Category: Prospecting and account intelligence
Ideal for: Relationship-based selling, ABM strategies, and complex buying committees.
Pricing: Core is $100/month (~$960/year)
Why it stands out
Sales Navigator turns LinkedIn into a lead-generation engine. You can identify key decision-makers, track job changes, and personalize outreach based on real-time insights, all while syncing to your CRM.
Key features
- Advanced search filters by company size, job title, seniority, geography
- Account alerts for hiring trends, mentions, and activity
- CRM integration with Salesforce and HubSpot
- InMail and team collaboration tools
- Lead recommendations based on past activity
| Pros | Cons |
|---|---|
Crucial for ABM and strategic prospecting | Limited engagement automation |
Makes it easier to identify multi-threading opportunities | InMail response rates vary by industry |
Expands rep visibility into buyer intent signals |
Best for
Reps working strategic or outbound-heavy deals where personalization and timing matter most.
7. Highspot - Sales enablement that actually enables
Category: Sales enablement and content delivery
Ideal for: Marketing, enablement, and training teams supporting distributed sales orgs.
Pricing: Typically $50–$100/user/month, depending on scale and features.
Why It stands out
Highspot gives sellers access to the right content at the right time, all while tracking usage and buyer engagement. It’s not just a content repository, it’s a strategic platform for improving seller effectiveness and shortening ramp time.
Key features
- Content management with version control
- Pitch tracking and engagement analytics
- AI-powered content recommendations
- Playbooks and guided selling tools
- Training, onboarding, and certification modules
| Pros | Cons |
|---|---|
Great for aligning marketing and sales | Requires structured content governance |
Scales content usage and rep onboarding | Somewhat steep onboarding curve |
Tracks content ROI in live deals |
Best for
Enterprises that want to maximize the impact of their content and reduce ramp time for new sellers.
8. ZoomInfo - Data-driven pipeline building
Category: Lead intelligence and intent data
Ideal for: RevOps, demand gen, and outbound sales teams building pipeline at scale.
Pricing: Varies widely based on data package and seat count; typical annual contracts range $10K–$100K+, depending on breadth of intent data and seats.
Why it stands out
ZoomInfo delivers deep company insights, org charts, technographics, and intent signals. It allows you to identify high-fit accounts and know when they’re in the market - giving you a head start on the competition.
Key features
- Intent signals based on web behavior and content consumption
- Org charts and decision-maker data
- Technographic and firmographic filters
- CRM enrichment and data hygiene tools
- Chorus integration for call data
| Pros | Cons |
|---|---|
Powerful ABM targeting capabilities | Expensive at scale |
Streamlines list building and territory planning | Data accuracy varies by region and industry |
Improves data quality across CRM and marketing automation |
Best for
Revenue teams who need to prioritize the right accounts, find buyers faster, and act on intent data before competitors do.
9. Scratchpad – Speed meets CRM sanity
Category: Sales productivity and CRM experience
Ideal for: Account executives who live in Salesforce but don’t want to feel like it.
Pricing: Paid plans start at $39/user/month
Why it stands out
Scratchpad is like a sleek, high-speed interface layered over Salesforce, without the frustration. It lets reps update pipeline, take notes, and manage tasks in real time, all from one streamlined view. Instead of clicking through tabs and fields in Salesforce, reps can move faster and focus more on selling.
Key features
- Instant inline pipeline updates synced with Salesforce
- Note-taking tied to accounts, opportunities, and meetings
- Tasks and to-dos auto-linked to CRM records
- Templates for call prep and follow-up
- Activity feed across deals for visibility and accountability
| Pros | Cons |
|---|---|
Intuitive, lightning-fast interface built specifically for sales reps | Only works if your org uses Salesforce - no support for HubSpot or other CRMs |
Real-time syncing with Salesforce keeps pipeline data accurate and up to date | Limited reporting and analytics compared to full CRM dashboards |
Great for managing notes, tasks, and pipeline views in one place | Lacks full CRM functionality: it's a productivity layer, not a CRM replacement |
Case Study: How ExtensisHR transformed proposals with Qwilr + Salesforce
Industry: Human Resources
Size: 200–500 employees
Location: USA
Tools Used: Qwilr integrated with Salesforce
The problem
ExtensisHR’s sales team was stuck using 30–40 page slide decks that were clunky to produce and frequently ignored by prospects, who often jumped straight to the pricing page. Reps were spending excessive time maintaining outdated assets and dealing with inconsistent messaging across proposals.
What the team needed was a (non-bulky) solution that streamlined proposal creation, ensured brand consistency, and aligned seamlessly with their structured sales methodology.
The Qwilr solution
Qwilr allowed ExtensisHR to replace bloated slide decks with sleek, interactive web-based proposals. These dynamic pages not only looked more polished, but were also easier for buyers to navigate and digest. By integrating Qwilr with Salesforce, the team could auto-fill proposal fields directly from their CRM, enabling reps to generate complete proposals in just a few clicks.
To ensure consistency and control, the team:
- Centralized content into a block-based template library for easy reuse
- Implemented workspace permissions to control access and editing rights
- Maintained brand consistency across all proposals and teams
- Gave reps instant access to the most up-to-date, approved messaging and assets
The impact
The results were immediate. Proposal creation time dropped from hours to minutes, freeing up reps to focus more on selling and less on formatting. Every proposal sent was polished, on-brand, and consistent in both messaging and design.
Because Qwilr pages are web-native, there were no more issues with large file sizes or bounced emails. Buyers found the proposals easier to view and interact with - leading to stronger engagement and more informed decision-making across the board.
“We used to do 30 or 40‑page slide decks, which were a beast to produce… people would skip straight to pricing without seeing the value,” said Amy DeCicco, SVP of Marketing at ExtensisHR. “Admins only need to fill ~9 fields in Salesforce, select the template, and they have a finished proposal.”
As they say: the proof is in the pudding.
Don’t just buy software, build a system
Top enterprise sales teams don’t juggle isolated tools; they weave them into a seamless, tailored workflow. They customize every platform to fit their sales process like a glove. And they train hard, keeping data sharp with regular audits.
It’s not about piling on tools; it’s about crafting a slick, scalable machine that drives reps from first touch to closed-won, every time. And if you want a real game-changer, Qwilr has it all. Sign up for a free trial and join the revolution.
About the author
Dusty Martin|Revenue Operations Manager, Qwilr
Dusty is Qwilr's Revenue Operations Manager, working with a distributed sales team to drive revenue in the most efficient way possible.
