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4 B2B sales and marketing trends to watch in 2022

As 2021 comes to a close, it’s time to reflect on the past twelve months— what we learned, how we’ve grown, and how to best equip our teams for what lies ahead.  This post highlights four B2B sales and marketing trends we expect to be prevalent throughout 2022. Read More

Sales coaching: Optimizing the discovery call

The discovery call is THE most important sales call, yet according to stats by Salesforce, 40% of reps are unprepared, and 85% of buyers aren’t excited after the call, either. Why is that? In this post, we offer strategies to improve the effectiveness of your discovery call. Read More

5 Ways to build customer trust [INFOGRAPHIC]

A prospective customer begins forming an opinion about your brand during the purchasing process. How you engage with prospects, your responsiveness, the brand image you create during the “courtship” period— all set the tone of what it will be like “when the honeymoon is over,” or the experience that prospect can expect as a paying customer. Read More

Simplifying personalized buyer experiences

Likely, no sales or marketing person would dispute the value of a personalized buyer experience. But personalization requires time, and often time that we don't have. The answer lies in streamlining processes, integrating technology, and improving relevancy. Read More