Competitor Battlecards Template

Create engaging competitor battlecards for your sales team – support your reps in handling objections and close more deals.

About this template

Equip your sales team with our comprehensive Competitor Battlecards Template, designed to deliver insightful competitor analysis. This interactive template keeps your team updated on rival products and services, allowing them to address prospect objections and highlight your distinctive benefits.

With our easy-to-use Competitor Battlecards Template, arm your sales reps with vital knowledge that can contribute to winning more deals and gaining a competitive advantage. Enhance your sales results by instilling essential understanding and confidence in your sales force.

What's included?

  • About the competitor
  • Competitor customer logos
  • What their customers say
  • Competitive differentiation

About the author

Tania Clarke, Head of Product Marketing

Tania Clarke|Head of Product Marketing

Tania heads up product marketing at Qwilr – looking after positioning, sales enablement, competitor intelligence and more. Tania brings experience from former roles at high growth startups like Atlassian and Safety Culture.

Competitor battlecards are a valuable tool for any company looking to gain a competitive advantage over their rivals. These one or two-page documents provide a comprehensive overview of a competitor's strengths, weaknesses, products, and services, allowing companies to better understand their competition and make informed decisions about their own business strategies.

When creating competitor battlecards, it is important to conduct thorough research into the competitor in question. This includes analyzing their marketing materials, product offerings, and customer reviews. By gathering this information, companies can identify areas where they can differentiate themselves and highlight their own strengths.

One of the primary benefits of competitor battlecards is that they help sales teams to craft more effective pitches. Armed with a deep understanding of their competition, sales reps can tailor their messaging to emphasize the unique value proposition of their own products and services, while also addressing potential objections or concerns that customers may have about the competition.

Competitor battlecards can also be useful for informing broader business strategies. By analyzing the strengths and weaknesses of their competitors, companies can identify areas where they need to invest in order to remain competitive. For example, if a competitor is known for their exceptional customer service, a company may decide to invest in improving their own customer support offerings.

In conclusion, competitor battlecards are a powerful tool for any company looking to gain a competitive edge. By providing a comprehensive overview of a competitor's strengths and weaknesses, these documents can inform sales pitches, guide business strategies, and ultimately help companies to better serve their customers.

You should use a competitor battlecard whenever you are working in a competitive environment. Whether you're launching a new product or service, trying to win a new client, or simply want to stay ahead of the competition, competitor battlecards can help. By providing a wealth of information about your rivals, competitor battlecards can help you create effective marketing strategies and sales pitches. They can also help you identify potential gaps in the market that you can fill with your products or services.

Competitor battlecards are particularly useful when you are entering a new market or industry. In these situations, you may not have a good understanding of your competition, and competitor battlecards can help you quickly get up to speed. They can also be helpful when you are trying to differentiate your product or service from your competitors. By highlighting the strengths and weaknesses of your rivals, you can position your offering in a way that makes it stand out.

Another situation where competitor battlecards can be useful is when you are trying to win back a lost customer. If a customer has switched to a competitor, it's important to understand why. Competitor battlecards can help you identify what your competitor is doing better than you, and what you need to do to win the customer back.

Competitor battlecards can also be helpful when you are trying to recruit new employees. In a competitive job market, it's important to be able to differentiate your company from your competitors. By providing potential employees with information about your rivals, you can show them why your company is a better place to work.

Finally, competitor battlecards can be useful for staying up to date on your competition. By regularly updating your battlecards with new information, you can stay informed about what your competitors are doing and adjust your strategies accordingly.

Are you tired of losing out on deals because you don't have the right information about your competitors? Qwilr's Competitor Battlecard Template is the solution you've been looking for. Here are some benefits of using our template:

  • Effortlessly create effective battlecards: Our template is designed to help you create battlecards quickly and easily. You don't need any design or technical skills to use it.
  • Customizable: The template is fully customizable, allowing you to tailor the battlecards to your specific needs. You can add your own branding, change the colors, and modify the layout to fit your company's style.
  • Professional and visually appealing: The layout and design of the template are also professional and visually appealing, making it easy to share the battlecards with clients, investors, and other stakeholders. You can be confident that your battlecards will make a great first impression.
  • Free to use: Additionally, the template is free to use, making it an affordable solution for companies of all sizes. You don't need to spend a fortune on expensive software or design services to create effective battlecards.

Using Qwilr's Competitor Battlecard Template will give you a competitive edge in the marketplace. You'll have the information you need to make informed decisions and win more deals. Try it out today!

Using Qwilr's Competitor Battlecard Template can be a great way to stay ahead of the competition. With the battlecard template, you can easily organize and present key information about your competitors in a clear and concise manner.

When you first access the template, you will see that it is already set up with pre-built sections that cover important information about your competitors. These sections include things like product and service offerings, market share, strengths, and weaknesses.

One of the great things about the template is that it is completely customizable. You can add or delete sections as needed, and you can also adjust the layout and design to match your company's branding. This can help ensure that your battlecards not only provide valuable information, but also look professional and polished.

Once you have customized the battlecards to your liking, you can save them as PDFs or share them directly with stakeholders. This can be particularly useful if you are working with a team and need to collaborate on the battlecards. By sharing them directly through Qwilr, everyone can access the same information and make updates as needed.

Overall, using Qwilr's Competitor Battlecard Template can be a powerful tool for staying ahead of the competition. By organizing and presenting key information in a clear and concise manner, you can make informed decisions about how to position your company in the market.

A tool packed with features

Brand control

Establish your brand settings once and automatically apply to every piece of collateral.


Collect payments instantly from customers with Stripe or direct to your own payment system.

Security & GDPR

Add security features like password protection and link expiry to protect sensitive content.

Embedded content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.


Get deals signed on the spot with built-in e-signing ability.

Asset library

Create a library of reusable content for sales reps.

ROI calculator

Showcase your value with an interactive ROI calculator embedded in your Qwilr pages.

Team management

Set up permissions so your team accesses only what they need.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Frequently asked questions

Creating competitor battlecards is an essential part of any competitive analysis. Battlecards are a concise and informative way to compare your company's products and services with those of your competitors. They can help your sales team to understand how to position your products and services in the market and to identify areas where your company can improve.

When creating competitor battlecards, it is important to start by conducting thorough research on your rivals. This research should include an analysis of their products and services, marketing strategies, and company culture. You should also consider your company's strengths and weaknesses and how they compare to your rivals.

One useful tool for researching your competitors is social media. By monitoring your competitors' social media accounts, you can gain insight into their marketing strategies and the types of content that resonate with their audience.

Another valuable resource for competitor research is customer reviews. By reading reviews of your competitors' products and services, you can gain insight into their strengths and weaknesses from the perspective of their customers.

Once you have gathered all of this information, you can use Qwilr's template to create a polished and professional-looking battlecard. Qwilr's template includes sections for key information such as product features, pricing, and customer testimonials. You can customize the template to include the specific information that is most relevant to your company and your competitors.

Remember that competitor battlecards are an ongoing project. As your competitors' products and services evolve, you will need to update your battlecards to reflect these changes. By staying up-to-date with your competitors, you can ensure that your sales team is equipped with the information they need to succeed in a competitive market.

A good competitor battlecard should be concise, informative, and visually appealing. It should provide a clear overview of the competitor's products, services, market positioning, and strengths and weaknesses. Additionally, it should be easy to read and understand, with clear headings, bullet points, and supporting data. Finally, it should be visually appealing, with a professional-looking layout and design that reflects your company's branding.

A practical competitor battlecard should include the competitor's company name, logo, and basic details, such as their products and services, market share, and target audience. It should also include information on the competitor's strengths and weaknesses, such as their marketing strategies, pricing, and market positioning. Supporting data, such as customer reviews or industry reports, can help to strengthen the battlecard's credibility. Finally, the battlecard should include a clear call to action, such as encouraging sales staff to focus on the competitor's weaknesses or to promote your company's unique selling points.

Using Qwilr's Competitor Battlecard Template to create battlecards is simple. Begin by accessing the template and customizing it to meet your needs. Add information on your rivals' products and services, market share, and strengths and weaknesses. Use the customizable layout to create a professional and visually appealing battlecard that reflects your brand. Finally, save the battlecard as a PDF or share it with others directly from the Qwilr platform.