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Gap Selling Template

Make buyers feel heard with a gap selling template that focuses on their current state problems, future desired state, and desired business outcomes.

About this template

Gap selling is a selling methodology that was developed by Keenan, CEO and president of A Sales Growth Company. The gap is the space between a buyer’s current state or situation, and where they want to be in the future. It’s a sellers job to identify the gap, and provide a solution to fill that gap (ideally with your product or service). This methodology brings the buyer on a journey with you, positioning you as the trusted go-to advisor who can solve their problems. It’s a relatively simple framework, but hard to pull off.

With Qwilr’s interactive Gap Selling Template, sales reps can feel confident they have a tool that brings buyers on a journey with them, and make them feel empowered. Sales teams can build out the gap selling methodology, sell their value, and personalize the deal using Qwilr’s interactive features, and send over a link that has all the information a buyer needs. Reps can use Qwilr’s analytics to understand who is accessing the sales material, when they’re looking at it, and what they’re interested in, so reps can tailor their follow-up. Move your team into a modern selling approach with Qwilr’s interactive templates, built for the web.

How to use this template

  • Create an easy-to-follow framework that outlines the current state, impact, and desired future state.
  • Align multiple stakeholders with one document that caters to all decision makers
  • Equip your champion with an impressive document that sells while you aren’t in the room
  • Track every interaction and click on your document through Qwilr’s analytics
  • Simplify the buying experience by condensing all the information they need in one place
  • Guide buyers through the sales process, while still empowering them to explore their options and upsell themselves
  • Embed sales collateral, links to your website, include information about the trial and more, without sending a thousand links
  • Anticipate buyer needs by including security and compliance information to prevent the conversation from being stalled
  • Communicate the key point of contact and how buyers can reach you

What's in this template?

  • Executive summary following the gap selling framework
  • Product value prop
  • Product value section
  • Interactive pricing
  • ROI calculator
  • Team information
  • Customer testimonials
  • Acceptance of terms
  • Contact us information

Qwilr Features

Qwilr helps modern sales teams wow their buyers and drive revenue through engaging web experiences.

Web content builder

Drag and drop your way to beautiful sales collateral with our powerful editor.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Secure sharing

Add security features like password protection and link expiry to protect sensitive content.

Custom branding

Add your brand colors, logos, and custom fonts.

Optimized for mobile

Every Qwilr page is automatically optimized for mobile views.


Get deals signed on the spot with built-in e-signing ability.

Content library

Build a library of re-usable content for your sales reps to make every piece of collateral up to date and aligned to the company brand.

Track buyer engagement

Know what your customers are engaging with by tracking views, clicks and time spent on each web page.

Embeddable content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.

Frequently Asked Questions

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