Battlecard: Competitor Overview Template
Educate your sales reps on how to position against competitors. Create an engaging sales battlecard designed for interaction, all built on the web.
About this template
A sales battlecard is an internal document, and typically a one-pager of high-value talking points created specifically to help your sales team close deals. They’re usually used by sales teams when they’re going head-to-head against a particular competitor.
These days no markets are free of competition, and customers are overwhelmed with options, putting pressure on sales reps to carve out talking points against the competition.
Typically created by marketing teams, sales enablement, or product marketers, sales battlecards are usually designed around major competitors
How to use this template
Sales battlecards arm your sales reps to have robust conversations during prospecting and sales calls. Most marketers create sales battlecards as PDFs or Google docs. Which means they can’t track how effective their collateral is at influencing the sales cycle.
For marketers, sales enablement professionals, or product marketers intent on making sales battlecards optimised for interaction and adoption, Qwilr’s unique web format lets you track the amount of views and engagement each battlecard receives. And, because the battlecard is a web page, you can add password protection to ensure no sales rep accidentally sends this to your customers.
Qwilr helps modern sales teams wow their buyers and drive revenue through engaging web experiences.
Web content builder
Drag and drop your way to beautiful sales collateral with our powerful editor.
Empower buyers with interactive pricing plans and quotes.
Add security features like password protection and link expiry to protect sensitive content.
Add your brand colors, logos, and custom fonts.
Optimized for mobile
Every Qwilr page is automatically optimized for mobile views.
Get deals signed on the spot with built-in e-signing ability.
Build a library of re-usable content for your sales reps to make every piece of collateral up to date and aligned to the company brand.
Track buyer engagement
Know what your customers are engaging with by tracking views, clicks and time spent on each web page.
Add Calendly links, videos, surveys, Looms, GIFs and more to every page.
Frequently Asked Questions
What are battlecards in marketing?
Battle cards are internal documents creating by marketing teams for sales reps to educate them on competitors products, services, GTM strategy, features, pricing and positioning. It’s typically a one page document sales reps can quickly reference during sales conversations to differentiate themselves in the buying process.
How do you make a sales battlecard?
Sales battlecards should include a company overview, feature comparison, GTM strategy, pricing, competitor positioning, when to engage and not engage. And, they should also include a quick differentiation statement to help sales reps differentiate themselves in the evaluation process.
What are competitive battlecards?
Competitor battlecards are the most common form of a sales battlecard. They’re designed to be a quick reference point for sales reps to learn facts, tactics, and information about competitors so they can win against them.
Who creates battlecards?
Sales battlecards are usually created by a sales enablement team, marketers, or product marketers as internal documents that enable sales reps to close more competitive deals.
What is a sales enablement role?
A sales enablement manager enables the sales team by building educational material, sales content and training. Often the role also manages a sales enablement tool.
What is sales enablement?
Sales enablement is a set of content, tools, and process to help sales teams sell better.
Start winning with Qwilr today
Start a free trial or get a personalized product demo from the Qwilr sales team.