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Freelance Writing Proposal Template

Use Qwilr’s freelance writing proposal to create sophisticated proposals that impress clients and wins business. The simple editor allows you to embed full screen images, presentations, flow charts, calendars and more directly into your proposal, perfectly showcasing what you’re capable of.

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Visual narrative

Embed images, inline videos, flow charts and more to accompany your words and bring your freelance proposal to life.

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Price it right

Qwilr’s interactive pricing tool allows you to price out several package options depending on your clients needs. It can also be a great way to generate more revenue by adding an extra service they may not have thought of.

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On brand proposals every time

Qwilr’s fully customisable freelance writing proposal allows you to match your brand styles, fonts, and colours effortlessly. Best of all, you can save it down and reuse it again and again.


Share as a webpage

Make your proposal look like an extension of your website by adding a subdomain to it and sharing it as a webpage. You can also share it as a PDF if that's more your style.

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Intelligent design

Smart and good looking, the Qwilr freelance writing proposal design responds to any device and works across multiple operating systems.

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Keep it secure

Control who can access your freelance writing proposal by adding password protection, user authentication, view or time limits to your document.

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Open for discussion

Add live chat functionality to your freelance writing proposal so you can answer questions as they arise.


Accept in an instant

1-click job acceptance means you can get started on the work that needs to be done faster.

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Sign-off, stat

No more printing, scanning and emailing back documents, Qwilr has full digital signature functionality so you can improve proposal turnaround times.

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Work smarter, not harder

Integrating with accounting programs like Quickbooks or Xero, draft invoices can be created from accepted proposals in a flash.

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Instant payment options

Integrated, secure payment options in the proposal means clients can pay in full or part on the spot, using their credit card.

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Frequently Asked Questions

What is a freelance writing proposal?

A freelance writing proposal is a proposal designed to send to clients to win freelance writing work. It typically includes some background on the company and why they need help, some information on your business and why you are the best team for the job, a quote that clearly outlines the pricing and a case study that shows off some of the previous work you have completed.

Why use Qwilr to create a freelance writing proposal?

Qwilr is proposal software that makes it easy to create beautiful proposals and documents as responsive webpages that look great on any device. These days over 50% of emails are opened on mobile devices, so by using Qwilr you can ensure your proposal will look great on any device.

Furthermore, by using Qwilr your clients will be able to accept, sign and pay for your freelance writing services online. Studies have shown digital signatures can reduce proposal turnaround time by up to 80%, so you’ll get the proposal signed faster.

What kind of content can I add to my freelance writing proposal?

Because Qwilr creates beautiful, responsive webpages rather than static PDF documents, you can add all sorts of dynamic content. You can add videos from Vimeo, YouTube and more and your clients can watch them right there in the proposal, you can embed Google Maps, spreadsheets, and other apps.

Furthermore, one of Qwilr’s flagship features is our interactive quote block. You can use it to outline the price of your services, and certain items can be made optional or have varying quantities, and the client can turn them on or off and see what the pricing would be like. This is great for adding extra upsells and increasing the amount of revenue generated per client.

Can I add pricing to my freelance writing proposal?

Yes! Qwilr includes the ability to add interactive pricing tables to your proposals. In these tables, you can add prices for services on an hourly, fixed or recurring basis. You can group various services together (I.e. all meetings) and even allow certain services to be optional.
Qwilr’s pricing tables are dynamic, so if a prospect was to select one of your optional extra services the price is updated real time, and when they accept and sign the proposal they’ll be accepting and signing for the increased total price.

How can I make my freelance writing proposal match my brand?

Qwilr’s built-in brand editor allows you input your brand colors, fonts, etc and they’ll automatically be applied to your proposals, ensuring your freelance writing proposal (and any other proposals you create) is a beautiful reflection of your brand.

Will my freelance writing proposal look good on mobile & tablet devices?

When you build your freelance writing proposal using Qwilr and share it as a webpage, it will look good on any mobile, tablet or desktop device. That’s because Qwilr uses responsive design to detect what device the person is viewing it on and then scale the content of your proposal up and down to match.

This only works if you share it as a webpage though. If you choose to create your freelance writing proposal in Qwilr, download it as a PDF and email it to someone, it won’t look good on mobile devices as PDFs are not responsive.

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