Sponsorship Proposal Template

Attract sponsors with a compelling and persuasive sponsorship proposal – create a detailed, goal-oriented, and mutually beneficial pitch in minutes.

About this template

Attract sponsors and secure funding with our interactive template. Designed for efficiency and impact, this template enables your team to present a compelling, persuasive, and mutually beneficial sponsorship proposal.

Create a world-class proposal that showcase the potential exposure, brand alignment, and return on investment for prospective sponsors, ultimately securing the financial support your event or organization needs.

What's included?

  • Sponsorship overview
  • Audience engagement
  • Sponsorship options
  • Our packages

About the author

Sarah Taylor, Senior Content Marketing Manager

Sarah Taylor|Senior Content Marketing Manager

Sarah leads Qwilr's content marketing efforts – specialising in field marketing, campaign planning, content, brand and communications. Sarah has both agency and global corporate experience spanning Australia, Asia and the UK.

A sponsorship proposal is a powerful tool that can help you secure the funding you need to bring your event or project to life. It is a document that outlines the benefits of sponsoring an event or project and provides key information and details the potential sponsor needs to make an informed decision.

When creating a sponsorship proposal, it is important to keep in mind that your goal is to convince potential sponsors that supporting your event or project is a smart investment. In order to do this, you need to clearly and persuasively explain why sponsoring the event is a worthwhile investment for the sponsor and how it will help them achieve their marketing or business objectives.

One of the key elements of a successful sponsorship proposal is to demonstrate a clear understanding of your potential sponsor's brand and target audience. By showing that you have done your research and understand their goals and objectives, you can create a proposal that is tailored to their specific needs and interests.

Another important aspect of a sponsorship proposal is to provide a detailed breakdown of the benefits that the sponsor will receive in exchange for their support. This may include brand visibility, access to a specific target audience, or the opportunity to align with a particular cause or mission.

Ultimately, a successful sponsorship proposal is one that is well-researched, persuasive, and clearly demonstrates the value that your event or project can offer to potential sponsors. With the right approach and a well-crafted proposal, you can secure the funding you need to make your vision a reality.

Sponsorship proposals are an effective way to attract financial support and resources from corporate sponsors or individuals. They can be used for a variety of events and projects, including conferences, festivals, charity events, and sports competitions. However, it's important to note that sponsorship proposals should only be used when you have a clear understanding of the benefits that the sponsor will receive in return for their investment.

Before creating a sponsorship proposal, it's important to research potential sponsors and determine what they are looking for in a partnership. This will help you tailor your proposal to their specific needs and increase your chances of securing their support. You should also have a clear understanding of your event or project's goals, target audience, and budget.

Once you have this information, you can begin creating your sponsorship proposal. Your proposal should include a detailed description of your event or project, including its purpose, target audience, and expected outcomes. You should also outline the benefits that the sponsor will receive in return for their investment, such as branding opportunities, advertising exposure, and networking opportunities.

In addition to these key elements, your sponsorship proposal should also include a detailed budget and timeline for the event or project. This will help the sponsor understand how their investment will be used and ensure that they are comfortable with the level of financial commitment required.

Overall, sponsorship proposals are an essential tool for anyone seeking financial support or other resources from a corporate sponsor or individual. By taking the time to research potential sponsors and tailor your proposal to their specific needs, you can increase your chances of securing their support and achieving your event or project's goals.

A professional and polished look

First impressions are everything, and with Qwilr's sponsorship proposal template, you can make sure your proposal looks professional and polished. The template is designed with a clean and modern aesthetic, so you can be sure your proposal will make a great first impression.

Easy customization with your own branding and colors

One of the best things about Qwilr's sponsorship proposal template is how easy it is to customize. You can add your own branding and colors to the template, so your proposal matches your company's look and feel. This customization can help make your proposal stand out and be more memorable.

Interactive elements, such as videos, images, and links

Qwilr's sponsorship proposal template also allows you to add interactive elements to your proposal, such as videos, images, and links. This can help make your proposal more engaging and interesting for the reader. For example, you could include a video showcasing your company's previous events or a link to your company's website.

Mobile-responsive design for optimal viewing on any device

In today's world, people are accessing content on a variety of devices, from smartphones to tablets to laptops. Qwilr's sponsorship proposal template is designed to be mobile-responsive, meaning it will look great on any device. This can help ensure that your proposal is easy to read and navigate, no matter how your potential sponsor is accessing it.

Real-time analytics to track views and engagement

Finally, Qwilr's sponsorship proposal template includes real-time analytics, so you can track views and engagement with your proposal. This can help you see how many people are viewing your proposal, how long they're spending on each page, and which elements are most engaging. This information can be invaluable in refining your proposal and making it as effective as possible.

Using Qwilr's sponsorship proposal template is a great way to create a professional and effective proposal that can help you secure sponsorship for your event or project. The template is designed to be easy to use, and it comes with all the necessary elements to create a compelling proposal that will attract potential sponsors.

When you start using the template, the first step is to select the appropriate template for your event or project. Qwilr offers a wide range of templates that are tailored to different types of events and projects, so you can choose the one that best suits your needs.

Once you have selected the template, you can customize it with your own branding, images, and content. This is an important step, as it helps to make your proposal stand out and showcase your event or project in the best possible light. You can also add your own text and images to the template to make it more personalized and relevant to your target audience.

A tool packed with features

Brand control

Establish your brand settings once and automatically apply to every piece of collateral.


Collect payments instantly from customers with Stripe or direct to your own payment system.

Security & GDPR

Add security features like password protection and link expiry to protect sensitive content.

Embedded content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.


Get deals signed on the spot with built-in e-signing ability.

Asset library

Create a library of reusable content for sales reps.

ROI calculator

Showcase your value with an interactive ROI calculator embedded in your Qwilr pages.

Team management

Set up permissions so your team accesses only what they need.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Templates for every use case

Explore templates for sales, marketing, customer success, sales enablement and more.

Explore proposal templates

Frequently asked questions

When writing a sponsorship proposal, it's important to keep in mind the needs and interests of the potential sponsor. Be clear and specific about why sponsoring your event is a win-win situation for both parties, and highlight the unique and valuable aspects of your event. Make sure to also provide information about the targeted audience and expected attendance numbers.

While there's no one-size-fits-all format for a sponsorship proposal, it typically includes several key sections, including an overview of the event, sponsorship levels and corresponding benefits, a detailed budget outline, and contact information for potential sponsors.

When pitching a sponsorship proposal, it's important to focus on the unique value proposition of your event or project and how it aligns with the sponsor's marketing and business objectives. Be confident and enthusiastic about your event, and make sure to listen to any concerns or questions that the potential sponsor may have. Follow up promptly and professionally after the pitch to keep the conversation going.