Sponsorship Proposal Template

Attract partners with a compelling and persuasive sponsorship proposal – create a detailed, goal-oriented, and mutually beneficial pitch in minutes.

Sponsorship Proposal Template

About this template

Attract sponsors and secure funding with our interactive template. Designed for efficiency and impact, this template enables your team to present a compelling, persuasive, and mutually beneficial sponsorship proposal.

Create a world-class proposal that showcase the potential exposure, brand alignment, and return on investment for prospective sponsors, ultimately securing the financial support your event or organization needs.

What's included?

  • Sponsorship overview
  • Audience info
  • Influence summary
  • Sponsorship details
  • Testimonials
  • Pricing
  • Additional info
  • E-sign

About the author

Sarah Taylor, Senior Content Marketing Manager

Sarah Taylor|Senior Content Marketing Manager

Sarah leads Qwilr's content marketing efforts – specialising in field marketing, campaign planning, content, brand and communications. Sarah has both agency and global corporate experience spanning Australia, Asia and the UK.

A sponsorship proposal is a vital tool for securing funding to bring your event or project to fruition. This document outlines the benefits of sponsorship and provides essential information for potential sponsors to make informed decisions, leveraging cloud-based proposal software.

To create a compelling sponsorship proposal, consider these key elements:

  1. Convincing potential sponsors: Clearly and persuasively explain why sponsoring your event or project is a worthwhile investment and how it aligns with their marketing or business objectives.
  2. Understanding the sponsor's brand: Demonstrate your knowledge of the potential sponsor's brand, target audience, goals, and objectives to tailor your proposal to their specific needs and interests.
  3. Detailing sponsorship benefits: Provide a comprehensive breakdown of the advantages the sponsor will gain in exchange for their support, such as brand visibility, access to a target audience, or alignment with a cause or mission.

Sponsorship proposals are crucial for attracting financial support and resources from corporate sponsors or individuals for various events and projects. However, it's essential to use them strategically and ensure that the benefits for the sponsor are clear.

Consider using a sponsorship proposal when:

  1. You have researched potential sponsors: Understand what they seek in a partnership to tailor your proposal to their specific needs, increasing your chances of securing support.
  2. You have a clear understanding of your event or project: Know your goals, target audience, and budget to present a comprehensive proposal that outlines expected outcomes and aligns with the sponsor's interests.
  3. You can provide detailed information on the event or project: Include its purpose, target audience, and expected outcomes. Outline the benefits for the sponsor, such as branding opportunities, advertising exposure, and networking possibilities.
  4. You can present a detailed budget and timeline: Help sponsors understand how their investment will be utilized and ensure they are comfortable with the required financial commitment.

Sponsorship proposals are indispensable for those seeking financial support or resources from corporate sponsors or individuals.

By researching potential sponsors, tailoring your proposal to their needs, and providing comprehensive information, you increase the likelihood of securing support and achieving your event or project's objectives.

Use Qwilr's sponsorship proposal template to ensure a professional and polished presentation, making a strong first impression on potential sponsors.

Here are the key features of this template:

  1. Professional design: The clean and modern aesthetic ensures your proposal looks polished and visually appealing.
  2. Easy customization: Add your branding and colors to make the proposal align with your company's look and feel, helping it stand out and be memorable.
  3. Interactive elements: Incorporate videos, images, and links to create an engaging and dynamic proposal. Showcase previous events or link to your website for additional context.
  4. Mobile-responsive design: Optimized for viewing on any device, the template ensures easy readability and navigation, catering to various user preferences.
  5. Real-time analytics: Track views and engagement with your proposal to refine its effectiveness and improve future iterations.

Leveraging Qwilr's sponsorship proposal template not only enhances the visual appeal of your proposal but also offers valuable insights to fine-tune your approach. Maximize these features to create a compelling and successful sponsorship proposal.

Here's a quick video overview of how to get started with this template:

Qwilr's sponsorship proposal template is a powerful tool for creating professional and compelling proposals that secure sponsorships for events or projects. The template is user-friendly and comes with essential components to attract potential sponsors. Follow these steps to maximize the template's effectiveness:

  1. Choose the right template: Qwilr offers a variety of templates tailored to different types of events and projects. Select the one that best aligns with your needs.
  2. Customize your template: Add your branding, images, and content to make your proposal unique and showcase your event or project effectively. Personalize the text and visuals to resonate with your target audience.

By selecting the appropriate template and customizing it to suit your needs, you can create a standout proposal that captures the attention of potential sponsors and ultimately helps secure the funding and support required for your event or project.

A tool packed with features

Brand control

Establish your brand settings once and automatically apply to every piece of collateral.


Collect payments instantly from customers with Stripe or direct to your own payment system.

Security & GDPR

Add security features like password protection and link expiry to protect sensitive content.

Embedded content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.


Get deals signed on the spot with built-in e-signing ability.

Asset library

Create a library of reusable content for sales reps.

ROI calculator

Showcase your value with an interactive ROI calculator embedded in your Qwilr pages.

Team management

Set up permissions so your team accesses only what they need.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Frequently asked questions

When writing a sponsorship proposal, it's important to keep in mind the needs and interests of the potential sponsor. Be clear and specific about why sponsoring your event is a win-win situation for both parties, and highlight the unique and valuable aspects of your event. Make sure to also provide information about the targeted audience and expected attendance numbers.

While there's no one-size-fits-all format for a sponsorship proposal, it typically includes several key sections, including an overview of the event, sponsorship levels and corresponding benefits, a detailed budget outline, and contact information for potential sponsors.

When pitching a sponsorship proposal, it's important to focus on the unique value proposition of your event or project and how it aligns with the sponsor's marketing and business objectives. Be confident and enthusiastic about your event, and make sure to listen to any concerns or questions that the potential sponsor may have. Follow up promptly and professionally after the pitch to keep the conversation going.