Event Sponsorship Proposal Template
Attract partners with a compelling and persuasive sponsorship proposal – create a detailed, goal-oriented, and mutually beneficial pitch in minutes.
About this template
Attract sponsors and secure funding with our interactive template. Designed for efficiency and impact, this template enables your team to present a compelling, persuasive, and mutually beneficial sponsorship proposal.
Create a world-class proposal that showcase the potential exposure, brand alignment, and return on investment for prospective sponsors, ultimately securing the financial support your event or organization needs.
What's included?
- Introduction
- Who attends
- Influence
- Date and events
- Testimonials
- Sponsorship opportunities
- Floor plan
- Get started
Included in our template
Audience insights
Sponsors want to know who they’ll be reaching. This section highlights your audience demographics, engagement levels, and the unique value of partnering with your organization. By providing clear, data-driven insights — such as attendance figures, community reach, or social media metrics — you make it easy for potential sponsors to see how their brand will gain visibility and connect with the right audience.
Company overview
Credibility matters when sponsors are deciding where to invest. The company overview section allows you to share your mission, track record, and past successes in a way that builds trust. With Qwilr, you can go beyond text by adding photos, testimonials, or even embedded videos that bring your story to life. This transforms a standard sponsorship proposal into a compelling brand narrative.
Dynamic pricing packages
Sponsors expect clear options that align with their goals and budget. This section is structured to present different packages — from headline sponsorships to tiered contributions — in an interactive format that’s easy to compare. With Qwilr’s dynamic pricing blocks, you can detail the benefits of each level, whether it’s logo placement, speaking opportunities, or digital exposure. Transparency here helps sponsors see the value of each option and choose the package that fits best.
Formal agreement and e-sign
Streamline the sponsorship process by making it effortless for partners to commit. The template ends with a customizable formal agreement and integrated Accept functionality, allowing sponsors to confirm instantly. With digital e-signatures built in, there’s no need for follow-up paperwork — sponsors can review, select, and sign all in one seamless experience.
Why Qwilr?
Design interactive proposals
Impress buyers with interactive proposals that stand out. Qwilr’s drag-and-drop editor makes it easy to create on-brand, stunning collateral — no design skills needed. Add videos, dynamic pricing, and ROI calculators to deliver a unique experience, while automated brand customizations ensure every proposal looks professional.
Built-in e-sign functionality
Combine stunning proposals, plain-text agreements, and secure e-signatures in one tool. Add print-friendly agreements alongside dynamic content and collect legally compliant e-signatures with ease. Track progress, capture multiple signatures, and close deals faster with Qwilr’s integrated e-sign functionality.
Real-time proposal analytics
Qwilr’s analytics provide full visibility into buyer engagement. Track when proposals are opened, signed, or shared, and get instant notifications for key buyer activities. See what buyers click on, how they engage, and prioritize follow-ups based on real-time insights—all designed to help close deals faster.
Templates for every use case
Explore templates for sales, marketing, customer success, sales enablement and more.
Explore proposal templates
Frequently asked questions
When writing a sponsorship proposal, it's important to keep in mind the needs and interests of the potential sponsor. Be clear and specific about why sponsoring your event is a win-win situation for both parties, and highlight the unique and valuable aspects of your event. Make sure to also provide information about the targeted audience and expected attendance numbers.
While there's no one-size-fits-all format for a sponsorship proposal, it typically includes several key sections, including an overview of the event, sponsorship levels and corresponding benefits, a detailed budget outline, and contact information for potential sponsors.
When pitching a sponsorship proposal, it's important to focus on the unique value proposition of your event or project and how it aligns with the sponsor's marketing and business objectives. Be confident and enthusiastic about your event, and make sure to listen to any concerns or questions that the potential sponsor may have. Follow up promptly and professionally after the pitch to keep the conversation going.