Services Proposal Template

Win business with a compelling, comprehensive, and convincing Services Proposal – create a customized, detailed, and results-focused proposal swiftly.

Services Proposal Template

About this template

Secure projects and demonstrate your service offerings with our interactive template. Designed for clarity and impact, this template enables your team to present a persuasive, well-structured, and professional services proposal customized to your client's needs.

Highlight your unique solutions, value proposition, and proven track record, ultimately winning over clients and driving business growth.

What's included?

  • Proposal
  • Background
  • Goals
  • Process
  • Outcomes
  • Team

About the author

Shay Webster, Head of Finance & Operations

Shay Webster|Head of Finance & Operations

Shay heads up Finance, Legal, HR & BizOps functions at Qwilr. Prior to his time at Qwilr, Shay founded a startup-focused management training marketplace – which grew organically to 300+ users from 100 startup & scaleup organisations, generating $150k of revenue in less than 9 months.

A Service Proposal is a document that outlines the services a company offers to clients, aiming to persuade potential customers by showcasing the value provided and establishing the company as the best choice.

When crafting a Service Proposal, consider the following:

  1. Client needs: Understand specific challenges and goals to tailor your proposal accordingly.
  2. Scope of work: Clearly outline the services provided, along with any limitations or exclusions.
  3. Pricing and payment terms: Be transparent about costs and payment schedules.
  4. Company information: Incorporate company history, experience, qualifications, and recognitions to build trust and credibility.

A well-structured Service Proposal is essential for companies offering services, as it emphasizes the value of the services, delineates the scope of work and pricing, and showcases the company's qualifications and experience, persuading clients to opt for your services over competitors.

A Service Proposal outlines the services a business offers, their delivery process, and is used when proposing services to potential clients. This document may not be necessary for clients already familiar with the services.

Service Proposals are essential for:

  1. Making a lasting impression and winning new clients.
  2. Providing a detailed breakdown of services, timeline, and cost.
  3. Expanding services or retaining clients by offering additional services.

When crafting a Service Proposal, it's crucial to customize it according to the client's specific needs by understanding their business objectives and goals.

Visually appealing layout and design

Qwilr's Service Proposal Template offers a modern and sleek design that will impress your clients. High-quality images, fonts, and colors contribute to making your proposal stand out from the competition.


The template allows easy customization to suit your needs, enabling you to change colors, fonts, and images to match your brand. Tailor your proposal to each client's specific requirements, increasing the likelihood of winning their business.

Rich media options

Embed videos, images, and other media into your proposal, making it more engaging for your clients. Including relevant and interesting content demonstrates your expertise and builds trust with your clients.

Efficient Collaboration

Qwilr's platform facilitates easy collaboration and sharing with clients and team members, expediting the proposal process. Share your proposal with clients, receive real-time feedback, and make changes quickly to finalize the proposal, ultimately improving your overall productivity.

Using the Qwilr Service Proposal Template is easy:

  • You start by selecting the template from the platform's extensive library and customize it to your preferences.
  • Add introductory sections to introduce your company and your team members.
  • Then provide details about the services you offer and how you can serve the client's specific needs.
  • Be sure to highlight how your services will benefit the client and explain your pricing model clearly.
  • Once finished, you can send the proposal to your client, who can review it, ask questions, and even sign the document electronically.

A tool packed with features

Brand control

Establish your brand settings once and automatically apply to every piece of collateral.


Collect payments instantly from customers with Stripe or direct to your own payment system.

Security & GDPR

Add security features like password protection and link expiry to protect sensitive content.

Embedded content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.


Get deals signed on the spot with built-in e-signing ability.

Asset library

Create a library of reusable content for sales reps.

ROI calculator

Showcase your value with an interactive ROI calculator embedded in your Qwilr pages.

Team management

Set up permissions so your team accesses only what they need.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Frequently asked questions

To write a compelling Service Proposal, follow these steps:

  • Introduce your company: Provide a brief overview of your company, your work history, and your approach to service delivery.
  • Understand your client: Research your client's background, goals, and objectives to tailor your proposal to their specific needs.
  • Offer a solution: Clearly outline the services you offer and how they will support the client's goals.
  • Price and payment: Clearly outline your pricing model and payment terms. Include options to make the proposal appear more flexible.
  • Terms and conditions: Clearly state the terms of the agreement, including any exclusions, limitations, or warranties.
  • End with a call-to-action: End the proposal with a simple request for action from the client, such as "Sign here."

A credible Service Proposal should be presented professionally and be well-organized, with a clear hierarchy and structure, ensuring that key points stand out.

The proposal should be easy to navigate, and the language used should be straightforward, jargon-free, and easy to understand. Using engaging visual aids such as images, charts, and graphs increases readability and comprehension.