Sales Battlecards Template
Create and arm your sales team with our practical Sales Battlecards Template – help your team win more deals with competitor intelligence.
About this template
Empower your sales team with our practical Sales Battlecards Template, designed to provide valuable competitor intelligence. This interactive template helps your team stay informed about rival offerings, enabling them to address prospect concerns and showcase your unique advantages.
With our user-friendly Battlecards Template, equip your sales reps with crucial insights that can help win more deals and give your business a competitive edge. Make a difference in your sales outcomes by providing essential knowledge and confidence to your sales force.
What's included?
- About us
- Products
- Customers
- Pricing
- Why we win
- Pricing
- Customers
Why Qwilr?
Design interactive proposals
Impress buyers with interactive proposals that stand out. Qwilr’s drag-and-drop editor makes it easy to create on-brand, stunning collateral — no design skills needed. Add videos, dynamic pricing, and ROI calculators to deliver a unique experience, while automated brand customizations ensure every proposal looks professional.
Built-in e-sign functionality
Combine stunning proposals, plain-text agreements, and secure e-signatures in one tool. Add print-friendly agreements alongside dynamic content and collect legally compliant e-signatures with ease. Track progress, capture multiple signatures, and close deals faster with Qwilr’s integrated e-sign functionality.
Real-time proposal analytics
Qwilr’s analytics provide full visibility into buyer engagement. Track when proposals are opened, signed, or shared, and get instant notifications for key buyer activities. See what buyers click on, how they engage, and prioritize follow-ups based on real-time insights—all designed to help close deals faster.
Templates for every use case
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Frequently asked questions
Battlecards are internal documents creating by marketing teams for sales reps to educate them on competitors products, services, GTM strategy, features, pricing and positioning. It’s typically a one page document sales reps can quickly reference during sales conversations to differentiate themselves in the buying process.
Competitor battlecards are the most common form of a sales battlecard. They’re designed to be a quick reference point for sales reps to learn facts, tactics, and information about competitors so they can win against them.
A sales enablement manager enables the sales team by building educational material, sales content and training. Often the role also manages a sales enablement tool.
Sales battlecards should include a company overview, feature comparison, GTM strategy, pricing, competitor positioning, when to engage and not engage. And, they should also include a quick differentiation statement to help sales reps differentiate themselves in the evaluation process.
Sales battlecards are usually created by a sales enablement team, marketers, or product marketers as internal documents that enable sales reps to close more competitive deals.
Sales enablement is a set of content, tools, and process to help sales teams sell better.