Product Proposal Template
Highlight your product's potential with the persuasive Product Proposal Template – effectively present unique features, benefits, and pricing.
About this template
Win more business with our Product Proposal Template. Designed to showcase your product's features, benefits, and pricing, this visually engaging template helps you effectively communicate your product's value and secure more sales.
Capture the attention of potential clients or investors by highlighting your product's unique selling points and the value it delivers. Our Product Proposal Template is tailored to present the best of your product, driving increased interest and purchases from your target audience.
What's included?
- The challenge
- 12-month goals
- Success metrics
- Current product analysis
- Product development strategy
- Roadmap
- The solution
- Our team
- Pricing
- Contact
Why Qwilr?
Design interactive proposals
Impress buyers with interactive proposals that stand out. Qwilr’s drag-and-drop editor makes it easy to create on-brand, stunning collateral — no design skills needed. Add videos, dynamic pricing, and ROI calculators to deliver a unique experience, while automated brand customizations ensure every proposal looks professional.
Built-in e-sign functionality
Combine stunning proposals, plain-text agreements, and secure e-signatures in one tool. Add print-friendly agreements alongside dynamic content and collect legally compliant e-signatures with ease. Track progress, capture multiple signatures, and close deals faster with Qwilr’s integrated e-sign functionality.
Real-time proposal analytics
Qwilr’s analytics provide full visibility into buyer engagement. Track when proposals are opened, signed, or shared, and get instant notifications for key buyer activities. See what buyers click on, how they engage, and prioritize follow-ups based on real-time insights—all designed to help close deals faster.
Templates for every use case
Explore templates for sales, marketing, customer success, sales enablement and more.
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Frequently asked questions
When writing a product proposal, it's essential to include the following elements:
- A clear and concise description of the product or service
- The benefits of the product or service
- The pricing strategy and competitive analysis
- The marketing plan and target audience
- The timeline for product development and launch
A product proposal typically includes the following sections:
- An executive summary of the proposal
- A detailed section outlining the product or service
- A market analysis section that includes target market, competitive analysis, and pricing strategy.
- A marketing plan that details how the product will reach its target market.
- A timeline for product development and launch
- A budget section detailing all expenses associated with product development and launch.
- A conclusion that summarizes the proposal and emphasizes the benefits of the product or service.
An effective product proposal is one that is clear, concise, and customized for its intended audience. It's also essential to have a persuasive tone and provide a compelling reason why the product or service is worth investing in. Additionally, including visual aids such as images, videos, and infographics can make the proposal more engaging and memorable.
Defining the market in a product proposal is crucial. In this section, you should include information on the target market, buyer personas, customer needs, and competitive analysis. It's also important to identify any industry trends or market gaps that the product or service can fill.