Product Proposal Template

Highlight your product's potential with the persuasive Product Proposal Template – effectively present unique features, benefits, and pricing.

Product Proposal Template

About this template

Win more business with our Product Proposal Template. Designed to showcase your product's features, benefits, and pricing, this visually engaging template helps you effectively communicate your product's value and secure more sales.

Capture the attention of potential clients or investors by highlighting your product's unique selling points and the value it delivers. Our Product Proposal Template is tailored to present the best of your product, driving increased interest and purchases from your target audience.

What's included?

  • The problem space
  • The solution
  • Pricing
  • Contact

A product proposal is a comprehensive document that outlines the details of a product or service that a company intends to launch. It serves as a roadmap for the development and launch of a new product or service, providing a clear direction for the company to follow.

The proposal should include a detailed description of the product, including its features, benefits, and unique selling points. It should also outline the target market for the product, including demographics, psychographics, and behavior patterns. This information is critical to understanding who the product is designed for and how it will meet their needs.

In addition to describing the product and its target market, the proposal should include a competitive analysis. This analysis should identify the strengths and weaknesses of competing products and how the new product will differentiate itself in the market.

Pricing strategies are also an important part of the product proposal. The proposal should outline the pricing strategy for the product, including the target price point, pricing tiers, and any discounts or promotions that will be offered.

Finally, the marketing plan is a critical component of the product proposal. This plan should outline the marketing strategy for the product, including advertising, public relations, and social media campaigns. It should also include a timeline for the launch of the product and any key milestones that need to be achieved.

Overall, a product proposal is a persuasive tool used to convince stakeholders such as investors, board members, and customers to support or buy into the idea. A well-crafted product proposal can help a company to secure funding, build partnerships, and ultimately bring a successful product to market.

A product proposal is an essential tool that businesses use to introduce new products, services, or technology. It is a comprehensive document that outlines the features, benefits, and advantages of a particular product or service. The primary goal of a product proposal is to convince potential investors, stakeholders, or customers to support your vision and invest in your product.

Product proposals are not limited to just new products or services. They can also be used to pitch a new business idea, a marketing campaign, or even a new process within an existing company. A well-crafted product proposal can help you stand out from the competition and gain a competitive advantage.

When creating a product proposal, it's important to understand your target audience and their needs. You need to be able to clearly communicate the value of your product or service and how it can solve their problems or meet their needs. You should also include market research and analysis to support your proposal and demonstrate that there is a demand for your product or service.

Another critical element of a product proposal is a detailed description of the product or service. You should include information about the features, benefits, and advantages of your product. You should also provide examples of how your product can be used and how it can benefit your target audience.

Additionally, you should include a marketing plan that outlines how you plan to promote your product or service. This should include information about your target audience, your marketing channels, and your budget. You should also include a sales forecast that outlines your expected revenue and expenses.

In conclusion, a product proposal is a versatile tool that can be used to pitch new products, services, or ideas. It's an essential document that can help you gain support and investment for your vision. When creating a product proposal, it's important to understand your target audience, clearly communicate the value of your product or service, provide market research and analysis, and include a detailed description of your product or service, a marketing plan, and a sales forecast.

Are you tired of spending hours crafting the perfect product proposal? Look no further than Qwilr's Product Proposal Template! With its user-friendly interface and customizable design, you can create a professional-looking proposal in a matter of minutes. But that's not all - here are even more benefits of using Qwilr's Product Proposal Template:

  • Easy to use interface: Qwilr's template is straightforward to use and requires no coding or design skills. This means you can focus on creating a persuasive proposal without worrying about technical details.
  • Customizable design: The template is fully customizable, allowing you to tailor it to your specific needs. You can add images, videos, and other multimedia elements to make your proposal more engaging and visually appealing. Plus, you can choose from a variety of pre-designed themes to make your proposal stand out.
  • Tracking and analytics: Qwilr allows you to track when your proposal is viewed and what sections of it are read most. This data can help you optimize your proposal for better conversions. You can also receive notifications when your proposal is viewed, so you can follow up with potential clients at the right time.
  • Collaboration: Qwilr's Product Proposal Template allows you to collaborate with team members and clients in real-time. You can share your proposal with others and receive feedback, making it easier to create a proposal that meets everyone's needs.
  • Mobile-friendly: Qwilr's Product Proposal Template is optimized for mobile devices, so your proposal will look great no matter what device it's viewed on. This is especially important in today's digital age, where more and more people are using their smartphones and tablets to access information.
  • Security: Qwilr's Product Proposal Template is secure, so you can rest assured that your proposal and any sensitive information it contains is safe. Qwilr uses SSL encryption to protect your data, and you can also set password protection and expiration dates for your proposal.

With all these benefits, it's no wonder that Qwilr's Product Proposal Template is the go-to tool for businesses of all sizes. Try it out for yourself and see how it can help you create a winning proposal in no time!

Using Qwilr's Product Proposal Template is easy. Here are the steps:

  1. Sign up for a Qwilr account or log in if you already have one.
  2. Select the Product Proposal Template from the list of available templates.
  3. Customize the template as per your requirement. You can add images, videos, and other multimedia elements to make it more engaging.
  4. Preview and test your proposal before sending it to your audience.
  5. Track and analyze the performance of your proposal to optimize it in the future.

A tool packed with features

Brand control

Establish your brand settings once and automatically apply to every piece of collateral.


Collect payments instantly from customers with Stripe or direct to your own payment system.

Security & GDPR

Add security features like password protection and link expiry to protect sensitive content.

Embedded content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.


Get deals signed on the spot with built-in e-signing ability.

Asset library

Create a library of reusable content for sales reps.

ROI calculator

Showcase your value with an interactive ROI calculator embedded in your Qwilr pages.

Team management

Set up permissions so your team accesses only what they need.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Frequently asked questions

When writing a product proposal, it's essential to include the following elements:

  • A clear and concise description of the product or service
  • The benefits of the product or service
  • The pricing strategy and competitive analysis
  • The marketing plan and target audience
  • The timeline for product development and launch

A product proposal typically includes the following sections:

  • An executive summary of the proposal
  • A detailed section outlining the product or service
  • A market analysis section that includes target market, competitive analysis, and pricing strategy.
  • A marketing plan that details how the product will reach its target market.
  • A timeline for product development and launch
  • A budget section detailing all expenses associated with product development and launch.
  • A conclusion that summarizes the proposal and emphasizes the benefits of the product or service.

An effective product proposal is one that is clear, concise, and customized for its intended audience. It's also essential to have a persuasive tone and provide a compelling reason why the product or service is worth investing in. Additionally, including visual aids such as images, videos, and infographics can make the proposal more engaging and memorable.

Defining the market in a product proposal is crucial. In this section, you should include information on the target market, buyer personas, customer needs, and competitive analysis. It's also important to identify any industry trends or market gaps that the product or service can fill.