Branding Case Study Template
Win clients with a compelling and persuasive brand strategy – craft a clear, consistent, and impactful brand proposal quickly.
About this template
Impress potential clients and showcase your branding expertise with our interactive template. Designed for clarity and impact, this template enables your team to present a compelling, persuasive, and consistent branding strategy tailored to your client's needs.
Craft proposals that highlight your unique approach to brand identity, positioning, and messaging, ultimately securing more business and driving brand success.
What's included?
- Purpose
- Identify
- Solution
- Market
- Impact
- Conclusion
Why Qwilr?
Design interactive proposals
Impress buyers with interactive proposals that stand out. Qwilr’s drag-and-drop editor makes it easy to create on-brand, stunning collateral — no design skills needed. Add videos, dynamic pricing, and ROI calculators to deliver a unique experience, while automated brand customizations ensure every proposal looks professional.
Built-in e-sign functionality
Combine stunning proposals, plain-text agreements, and secure e-signatures in one tool. Add print-friendly agreements alongside dynamic content and collect legally compliant e-signatures with ease. Track progress, capture multiple signatures, and close deals faster with Qwilr’s integrated e-sign functionality.
Real-time proposal analytics
Qwilr’s analytics provide full visibility into buyer engagement. Track when proposals are opened, signed, or shared, and get instant notifications for key buyer activities. See what buyers click on, how they engage, and prioritize follow-ups based on real-time insights—all designed to help close deals faster.
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Frequently asked questions
A branding proposal can vary from business to business. However, here are some general tips on how to write an effective brand proposal:
- Start with a clear understanding of your company's values, mission, and vision.
- Identify your target audience and the message you want to convey.
- Define your brand's personality, tone of voice, and style guidelines.
- Include your company's branding elements, such as logos, fonts, and brand colors.
- Develop a brand story that captures your company's essence and message.
- Break down your proposal into sections, including the introduction, brand strategy, messaging, visual identity, style guidelines, and budget.
- Use examples and case studies to illustrate your company's brand concept and how it has worked for others.
If you're looking to secure brand endorsements from influencers or other companies, you will need to write a brand endorsement proposal. Here are some tips on how to create an effective endorsement proposal:
- Identify the target influencer or company that aligns with your brand's values, mission, and vision.
- Develop a clear understanding of what you want to achieve from the endorsement.
- Define the scope of work and deliverables that the influencer or company is expected to provide.
- Include your company's branding elements, such as logos, fonts, and brand colors, to create a visual connection with the influencer or company.
- Provide information on your brand's product or service, highlighting the benefits to the influencer or company's audience.
- Provide examples of how other brands or influencers have benefited from endorsing your product or service.
- Outline the compensation package you are willing to offer to the influencer or company.
A branding proposal should include the following elements:
- Introduction - Provide an overview of your company and the purpose of the proposal.
- Brand strategy - Define your brand's values, mission, and vision.
- Brand messaging - Define your brand's personality, tone of voice, and style guidelines.
- Visual identity - Provide guidance on logos, fonts, and brand colors.
- Style guidelines - Include design elements, such as imagery, that represent your brand's visual identity.
- Budget - Provide an estimate of the costs of implementing the branding strategy.
A branding proposal can have several different sections, but it's essential to keep it simple and easy to read. Here's a basic structure you can use:
- Introduction - Provide an overview of your company and the purpose of the proposal.
- Brand strategy - Define your brand's values, mission, and vision.
- Brand messaging - Define your brand's personality, tone of voice, and style guidelines.
- Visual identity - Provide guidance on logos, fonts, and brand colors.
- Style guidelines - Include design elements, such as imagery, that represent your brand's visual identity.
- Budget - Provide an estimate of the costs of implementing the branding strategy.