Branding Case Study Template
Win clients with a compelling and persuasive brand strategy – craft a clear, consistent, and impactful brand proposal quickly.
About this template
Impress potential clients and showcase your branding expertise with our interactive template. Designed for clarity and impact, this template enables your team to present a compelling, persuasive, and consistent branding strategy tailored to your client's needs.
Craft proposals that highlight your unique approach to brand identity, positioning, and messaging, ultimately securing more business and driving brand success.
What's included?
- Purpose
- Identify
- Solution
- Market
- Impact
- Conclusion
A tool packed with features
Design interactive proposals
Impress buyers with interactive proposals that stand out. Qwilr’s drag-and-drop editor makes it easy to create on-brand, stunning collateral — no design skills needed. Add videos, dynamic pricing, and ROI calculators to deliver a unique experience, while automated brand customizations ensure every proposal looks professional.
Smart automations
Streamline your sales process with Qwilr’s automation tools. Generate personalized proposals, quotes, and pitch decks in minutes by connecting to your CRM. Use templates and dynamic fields to automate content creation and keep your CRM updated. With integrations like HubSpot and Salesforce, Qwilr eliminates manual tasks so your team can focus on closing deals.
Built-in e-sign functionality
Combine stunning proposals, plain-text agreements, and secure e-signatures in one tool. Add print-friendly agreements alongside dynamic content and collect legally compliant e-signatures with ease. Track progress, capture multiple signatures, and close deals faster with Qwilr’s integrated e-sign functionality.
Real-time proposal analytics
Qwilr’s analytics provide full visibility into buyer engagement. Track when proposals are opened, signed, or shared, and get instant notifications for key buyer activities. See what buyers click on, how they engage, and prioritize follow-ups based on real-time insights—all designed to help close deals faster.
Embed dynamic quotes & interactive pricing
Create accurate, engaging quotes that speed up sales. Populate quotes directly from your CRM, showcase pricing as traditional quotes or interactive plans, and upsell buyers with add-ons. Customize quotes with recurring costs, discounts, and multi-currency options. Qwilr ensures every quote is professional and designed to close deals.
Get Paid Instantly with QwilrPay
Simplify payments with QwilrPay. Let buyers pay instantly after reviewing and signing proposals using credit cards, direct debit, or bank transfers (coming soon). Offer part or full payments and track status in real time, removing delays and making it easy to get paid quickly.
Templates for every use case
Explore templates for sales, marketing, customer success, sales enablement and more.
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Frequently asked questions
A branding proposal can vary from business to business. However, here are some general tips on how to write an effective brand proposal:
- Start with a clear understanding of your company's values, mission, and vision.
- Identify your target audience and the message you want to convey.
- Define your brand's personality, tone of voice, and style guidelines.
- Include your company's branding elements, such as logos, fonts, and brand colors.
- Develop a brand story that captures your company's essence and message.
- Break down your proposal into sections, including the introduction, brand strategy, messaging, visual identity, style guidelines, and budget.
- Use examples and case studies to illustrate your company's brand concept and how it has worked for others.
If you're looking to secure brand endorsements from influencers or other companies, you will need to write a brand endorsement proposal. Here are some tips on how to create an effective endorsement proposal:
- Identify the target influencer or company that aligns with your brand's values, mission, and vision.
- Develop a clear understanding of what you want to achieve from the endorsement.
- Define the scope of work and deliverables that the influencer or company is expected to provide.
- Include your company's branding elements, such as logos, fonts, and brand colors, to create a visual connection with the influencer or company.
- Provide information on your brand's product or service, highlighting the benefits to the influencer or company's audience.
- Provide examples of how other brands or influencers have benefited from endorsing your product or service.
- Outline the compensation package you are willing to offer to the influencer or company.
A branding proposal should include the following elements:
- Introduction - Provide an overview of your company and the purpose of the proposal.
- Brand strategy - Define your brand's values, mission, and vision.
- Brand messaging - Define your brand's personality, tone of voice, and style guidelines.
- Visual identity - Provide guidance on logos, fonts, and brand colors.
- Style guidelines - Include design elements, such as imagery, that represent your brand's visual identity.
- Budget - Provide an estimate of the costs of implementing the branding strategy.
A branding proposal can have several different sections, but it's essential to keep it simple and easy to read. Here's a basic structure you can use:
- Introduction - Provide an overview of your company and the purpose of the proposal.
- Brand strategy - Define your brand's values, mission, and vision.
- Brand messaging - Define your brand's personality, tone of voice, and style guidelines.
- Visual identity - Provide guidance on logos, fonts, and brand colors.
- Style guidelines - Include design elements, such as imagery, that represent your brand's visual identity.
- Budget - Provide an estimate of the costs of implementing the branding strategy.