Catering Proposal Template

Win catering contracts with our Catering Proposal Template – present an enticing and comprehensive plan to deliver exceptional culinary experiences.

Preview of Catering Proposal Template
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About this template

Delight potential clients and handle intricate catering proposal processes with our interactive Catering Proposal Template. It ensures a smooth proposal experience, helping your team secure more catering contracts and boost your business growth.

What's included?

  • Intro
  • Understanding your needs
  • Your priorities
  • What success looks like
  • Our approach
  • Service details
  • Our achievements
  • About us
  • Investment required
  • Contact us

Included in our template

Impressive cover page

First impressions matter, especially in the catering industry where presentation and experience are everything. The catering proposal template opens with a customizable cover page that allows you to add your own branding and even embed a video. Whether it’s a chef introduction, a highlight reel from past events, or client testimonials, video instantly brings your proposal to life and sets you apart from competitors relying on static PDFs.

a catering proposal is prepared by your company

Client priorities

Every event is unique, and clients want reassurance that you understand their specific goals. That’s why the catering proposal template includes a section dedicated to client priorities. You can outline what matters most to them—whether that’s dietary preferences, seamless logistics, creating a fine-dining atmosphere, or delivering memorable guest experiences.

a page that says your priorities on it

Pre-written service details

Instead of overwhelming readers with long paragraphs, the template organizes your catering services in a way that feels polished and professional. Prospects can quickly grasp what’s included and how your expertise will ensure their event is a success.

a page that says service details at the top

Meet the team

In catering, the team behind the service is just as important as the food itself. The catering proposal template includes a section where you can introduce your chefs, event managers, and staff members. Adding photos, bios, or short stories about your team helps humanize your brand and reassures clients that they’re in capable hands.

a page that says ' our team ' on it

Interactive pricing

Budget conversations can be stressful, but Qwilr’s catering proposal template simplifies the process with an interactive pricing table. You can present different catering packages—such as plated dinners, buffet service, or cocktail receptions—as well as add-on options like décor, staffing, or rentals.

Clients can easily explore the options and select the package that best suits their event and budget. This level of transparency builds trust while also giving you opportunities to upsell premium services.

investment required packages are displayed on a website

Formal agreement & accept block

The final step of the catering proposal template removes all friction from the booking process. With a built-in agreement and Qwilr’s accept block, clients can review terms, sign electronically, and confirm your catering services in minutes—no printing, scanning, or chasing signatures required.

a page that says ready to get started and contact us

Why Qwilr?

Design interactive proposals

Impress buyers with interactive proposals that stand out. Qwilr’s drag-and-drop editor makes it easy to create on-brand, stunning collateral — no design skills needed. Add videos, dynamic pricing, and ROI calculators to deliver a unique experience, while automated brand customizations ensure every proposal looks professional.

Built-in e-sign functionality

Combine stunning proposals, plain-text agreements, and secure e-signatures in one tool. Add print-friendly agreements alongside dynamic content and collect legally compliant e-signatures with ease. Track progress, capture multiple signatures, and close deals faster with Qwilr’s integrated e-sign functionality.

Real-time proposal analytics

Qwilr’s analytics provide full visibility into buyer engagement. Track when proposals are opened, signed, or shared, and get instant notifications for key buyer activities. See what buyers click on, how they engage, and prioritize follow-ups based on real-time insights—all designed to help close deals faster.

Frequently asked questions

  1. Briefly introduce your catering company and highlight your expertise in the industry.
  2. Provide a comprehensive overview of the event, including date, time, location, and expected number of guests.
  3. Present a variety of menu options tailored to the client's preferences and dietary requirements.
  4. Clearly outline the pricing structure and different packages available, including any additional services or upgrades.
  5. Specify the terms of payment, cancellation policy, and any other important contractual details.
  6. Include testimonials from satisfied clients to build trust and showcase your track record of delivering exceptional catering services.
  7. Provide your contact details and encourage potential clients to reach out for further discussion or customization options.

  1. Clearly outline the event details, including date, time, and location.
  2. Provide a comprehensive menu with options for dietary restrictions and preferences.
  3. Include pricing details and any additional costs, such as staffing or equipment rentals.
  4. Showcase your experience and expertise in the catering industry.
  5. Use visual elements like photos and testimonials to enhance the proposal's appeal.
  6. Customize the template to align with the client's specific event and preferences.
  7. Keep the proposal concise and easy to read, focusing on the client's needs and desires.

  1. Identify the client's specific event requirements and budget.
  2. Showcase your expertise and experience in catering for similar events.
  3. Highlight your unique selling points, such as customizable menus or exceptional service.
  4. Provide testimonials or case studies to demonstrate successful past events.
  5. Offer a detailed proposal outlining menu options, pricing, and additional services.
  6. Follow up with the client to address any questions or concerns they may have.