Value Selling Proposal Template

Drive sales growth with our Value Selling Proposal Template – emphasize the unique value and benefits of your solution.

Value Selling Proposal Template

About this template

Impress the entire procurement team and control complicated value selling cycles with our interactive and easy-to-use Value Selling Proposal Template. This template ensures a seamless buying experience, helping your sales representatives close complex deals and win more business.

What's included?

  • Executive summary
  • Opportunity assessment
  • Your priorities
  • 12 month goals
  • How we deliver value
  • What success looks like
  • Your investment

About the author

Brendan Connaughton, Head of Growth Marketing

Brendan Connaughton|Head of Growth Marketing

Brendan heads up growth marketing and demand generation at Qwilr, overseeing performance marketing, SEO, and lifecycle initiatives. Brendan has been instrumental in developing go-to-market functions for a number of high-growth startups and challenger brands.

Qwilr's Value Selling Methodology Proposal isn't just a document; it's a strategic tool designed to elevate your sales game. Crafted meticulously within the framework of the value selling methodology, this proposal serves as a powerful introduction to potential clients, offering them a clear roadmap of how your services or solutions can address their unique needs and challenges.

With sales proposal automation, creating and customizing these impactful proposals becomes a breeze. By leveraging this technology, you streamline the process, allowing for quicker turnaround times and greater consistency in your proposals. This not only showcases your professionalism but also enhances your efficiency, giving you a competitive edge in the market.

Presenting a well-crafted proposal not only demonstrates your expertise but also builds trust with clients. By illustrating the potential impact of your proposed services or solutions, you set yourself apart from competitors, positioning your offerings as the optimal choice for their business needs.

Qwilr's value selling proposal is a powerful tool that can be used to demonstrate your unique value and benefits to potential customers.

It is particularly valuable in the following situations:

Sales and business development: A value selling proposal is essential when engaging with prospective customers and making sales pitches. It allows you to highlight the specific value proposition of your product or service, focusing on the benefits it offers and the problems it solves. By showcasing the value you provide, you differentiate yourself from competitors and increase your chances of closing deals.

Client acquisition and retention: When pursuing new clients or seeking to expand your relationship with existing clients, a value selling proposal is a valuable asset. It helps you articulate the specific value your offering brings to the client's business, addressing their unique needs and objectives. By demonstrating the return on investment and the competitive advantages your solution offers, you position yourself as a trusted partner.

RFP responses: In response to requests for proposals (RFPs) or formal bidding processes, a value selling proposal is crucial. It enables you to showcase how your solution aligns with the customer's requirements and delivers superior value compared to other options. By presenting a compelling case for your offering, you increase your chances of winning the contract.

In today's competitive landscape, it's crucial to have a sales approach that not only stands out but also consistently delivers exceptional results.

With Qwilr's Value Selling Proposal Template, you can elevate your sales game and impress clients with a professional and persuasive proposal. Here's why our template is the perfect tool for your value selling strategy:

1. Streamlined Presentation: Our Value Selling Proposal Template offers a clean and polished design that ensures professionalism in every interaction. Present your value proposition in a visually appealing and organized manner, capturing your clients' attention from the very first page.

2. Customizable Sections: Tailor your proposal to meet the unique needs of each client by easily customizing sections within the template. Highlight the specific value drivers that resonate with your target audience, showcasing your understanding of their industry and challenges.

3. Visual Storytelling: Engage your clients with captivating visuals that bring your value proposition to life. Our template allows you to seamlessly incorporate images, videos, and interactive elements, enabling you to tell a compelling story that resonates with your audience and sets you apart from competitors.

4. Data-driven Insights: Leverage the power of data to strengthen your value selling approach. With our template, you can effortlessly integrate analytics and tracking tools, gaining valuable insights into how clients interact with your proposal. Use this data to refine your strategy and make data-backed decisions that drive success.

5. Collaboration Made Easy: Foster collaboration and streamline communication with your team throughout the proposal creation process. Our template enables seamless collaboration, allowing multiple team members to contribute, review, and provide feedback in real-time. This ensures a cohesive and well-rounded proposal that reflects the expertise and insights of your entire team.

Here's a quick video overview of how to get started with this template:

Start by clicking "Use Template" to access Qwilr's Value Selling Proposal Template. This template is designed to help you create a compelling proposal that focuses on the value your product or service brings to your potential clients.

1. Understand your client's needs: Begin by customizing the template to align with your client's specific business needs. Tailor the content to address their pain points and goals, showcasing your understanding of their unique challenges.

2. Showcase your expertise: Highlight your extensive experience and expertise in the field. Demonstrate how your team can navigate any obstacles and deliver exceptional results. This will help establish your business as the right choice compared to other competitors they may be considering.

3. Emphasize the value proposition: Clearly communicate the value your product or service brings to the client. Explain how it can solve their problems, improve their processes, or drive their business forward. Use compelling language and real-life examples to illustrate the benefits they can expect.

A tool packed with features

Brand control

Establish your brand settings once and automatically apply to every piece of collateral.


Collect payments instantly from customers with Stripe or direct to your own payment system.

Security & GDPR

Add security features like password protection and link expiry to protect sensitive content.

Embedded content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.


Get deals signed on the spot with built-in e-signing ability.

Asset library

Create a library of reusable content for sales reps.

ROI calculator

Showcase your value with an interactive ROI calculator embedded in your Qwilr pages.

Team management

Set up permissions so your team accesses only what they need.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Frequently asked questions

Your proposal should generally include a clear overview of your client's business needs, a detailed explanation of how your solution addresses those needs, and a compelling value proposition that sets you apart from competitors. Additionally, include case studies, testimonials, and pricing options to further demonstrate your expertise and credibility.

  1. Clearly outline the client's business needs and goals.
  2. Showcase your business's expertise and experience in addressing similar challenges.
  3. Provide a detailed breakdown of the proposed solution and its benefits.
  4. Include case studies or testimonials to build trust and credibility.
  5. Use visuals and graphics to enhance understanding and engagement.
  6. Customize the proposal to align with the client's industry and role.
  7. Keep the proposal concise and easy to navigate for a seamless reading experience.