Logo Design Proposal Template

Create a captivating brand identity with our Logo Design Proposal Template – showcase your expertise in crafting memorable and impactful logos.

Logo Design Proposal Template

About this template

Impress your prospective customers and handle intricate proposal processes with our engaging and user-friendly Logo Design Proposal Template. This template provides a seamless proposal experience, aiding your team in closing more logo design contracts and growing your business.

What's included?

  • Introduction
  • Your priorities
  • What success looks like
  • 12-month goals
  • Service overview
  • Our achievements
  • Contact us

About the author

Lauren Torres Skipper, Senior Brand Designer

Lauren Torres Skipper|Senior Brand Designer

Lauren leads marketing and website design at Qwilr, bringing a wealth of experience from high growth startups and public companies like Xref, Deferit, Skedulo, as well as design agency experience.

A logo design proposal is a comprehensive document that outlines the scope, objectives, and deliverables of a logo design project. It serves as a roadmap for both the client and the designer, ensuring clear communication and alignment throughout the process.

By presenting a well-crafted logo design proposal, you can demonstrate your understanding of the client's brand, showcase your expertise in logo design, and differentiate yourself from other designers in the industry.

A logo design proposal is a comprehensive document that outlines your approach, process, and creative concepts for designing a unique and impactful logo for a client.

This proposal is typically used in the following situations:

Client acquisition: A well-crafted logo design proposal can help you win new clients by showcasing your creativity, design expertise, and ability to create a visually appealing and memorable brand identity. You can provide examples of your previous logo design work, explain your design process, and highlight how your approach aligns with the client's brand values and target audience.

Project requests: Existing clients or referrals may approach you with specific logo design needs and ask for a proposal. In this case, you can tailor your proposal to address their unique requirements. You can gather information about their brand, target audience, and design preferences, and present multiple design concepts, color palettes, and typography options that align with their vision.

Partnership requests: If you receive partnership requests from other professionals in the design industry, a proposal can help you establish a collaborative agreement. You can outline the roles, responsibilities, and shared objectives of both parties, as well as the terms and conditions of the partnership. This ensures a clear understanding and sets the foundation for a successful collaboration.

Crafting a compelling logo design proposal is crucial for winning clients and showcasing your expertise.

With Qwilr's Logo Design Proposal Template, you can elevate your proposals to new heights.

Here's how Qwilr's online proposal software can help:

1. Streamlined Design Process: Our template provides a structured framework for presenting your logo design concepts, ensuring a smooth and efficient design process.

2. Professional Presentation: Impress clients with a visually stunning proposal that reflects your agency's professionalism. Qwilr's template offers a polished layout, captivating imagery, and customizable branding elements.

3. Consistent Branding: Maintain a consistent brand image across all your proposals. Qwilr's template allows you to easily incorporate your agency's logo, colors, and fonts, ensuring brand consistency and recognition.

4. Enhanced Collaboration: Collaborate seamlessly with clients using Qwilr's interactive features. Clients can provide feedback, make comments, and even approve the proposal directly within the template, streamlining the revision process.

5. Time Savings: By using Qwilr's Logo Design Proposal Template, you can save valuable time and effort. The template eliminates the need to start from scratch, allowing you to focus on tailoring the proposal to each client's specific needs.

To use Qwilr's Logo Design Proposal Template, simply follow these steps:

1. Start by clicking "Use Template" to create a new document based on the Logo Design Proposal Template.

2. Customize the document by adding your agency's logo, name, and contact information. This will help establish your brand identity and make it easy for clients to reach out to you.

3. Begin by introducing your agency and providing a brief overview of your expertise in logo design. This will help build trust and confidence in your abilities.

4. Clearly outline the client's specific business needs and goals for their logo design. Show that you understand their industry and target audience, and explain how your proposed design will effectively communicate their brand message.

5. Present your logo design concepts in a visually appealing and organized manner. Use Qwilr's interactive features to showcase different variations, color schemes, and typography options. This will help clients visualize the final product and make an informed decision.

6. Provide a detailed breakdown of the project timeline, including key milestones and deliverables. This will demonstrate your ability to manage the project efficiently and keep it on track.

7. Clearly outline the pricing and payment terms for the logo design project. Be transparent about any additional costs or revisions that may arise during the process.

8. Include testimonials or case studies from previous clients to showcase your track record of successful logo design projects. This will further establish your agency as the right choice compared to other competitors.

9. Finally, include a call-to-action that encourages the client to take the next step, such as scheduling a consultation or signing a contract. Make it easy for them to proceed by providing clear instructions and contact information.

A tool packed with features

Brand control

Establish your brand settings once and automatically apply to every piece of collateral.


Collect payments instantly from customers with Stripe or direct to your own payment system.

Security & GDPR

Add security features like password protection and link expiry to protect sensitive content.

Embedded content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.


Get deals signed on the spot with built-in e-signing ability.

Asset library

Create a library of reusable content for sales reps.

ROI calculator

Showcase your value with an interactive ROI calculator embedded in your Qwilr pages.

Team management

Set up permissions so your team accesses only what they need.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Frequently asked questions

A Logo Design Proposal includes a clear description of the project scope, timeline, and deliverables. It outlines the design process, including research, concept development, and revisions. It also specifies the number of initial design concepts and revisions included, as well as the final file formats and usage rights provided. This template ensures a comprehensive and professional approach to logo design projects.

Best practices include clearly outlining the client's business needs, showcasing your agency's expertise, and differentiating yourself from competitors. Demonstrate your understanding of their unique requirements, position your agency as the best choice, and emphasize your ability to handle challenges and deliver successful projects. Keep the copy instructional, concise, and reader-focused, ensuring it addresses their specific industry and role.

  1. Understand your client's business needs and goals.
  2. Research their industry and competitors to identify unique selling points.
  3. Develop a compelling brand story that resonates with their target audience.
  4. Present your logo design concepts with clear explanations of how they align with the client's objectives.
  5. Showcase your expertise and track record in delivering successful logo designs.
  6. Emphasize the value and impact of a well-designed logo in building brand recognition and trust.