Logo Design Proposal Template

Create a captivating brand identity with our Logo Design Proposal Template – showcase your expertise in crafting memorable and impactful logos.

Preview of Logo Design Proposal Template
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About this template

Impress your prospective customers and handle intricate proposal processes with our engaging and user-friendly Logo Design Proposal Template. This template provides a seamless proposal experience, aiding your team in closing more logo design contracts and growing your business.

What's included?

  • Introduction
  • Your priorities
  • What success looks like
  • 12-month goals
  • Our approach
  • Application mockups
  • Service overview
  • Feedback & review process
  • Our achievements
  • Investment
  • Contact us

Included in our logo design proposal template

Beautiful cover page

The cover page of your logo design proposal sets the tone for your entire client relationship. With Qwilr’s template, you’ll create a visually stunning first impression that mirrors the creativity and professionalism of your design studio. Whether you're pitching a logo redesign for a corporate rebrand or a custom identity for a startup, your cover page instantly communicates that you’re not just another designer—you’re a strategic partner. Customize your cover with your client's branding and your own creative touch to establish credibility before they even scroll.

a man looking at a wall with a pixel logo design proposal

12-month goals

The best logo design projects begin with a clear understanding of your client’s business goals. This section of your branding proposal template helps you articulate not just what you’ll design, but why it matters. By outlining 12-month goals—whether it’s launching a new product line, attracting investors, or differentiating in a crowded market—you position your logo design services as a strategic investment.

a page that says 12 month goals on it

Your approach

This is where your logo design proposal transforms from generic to compelling. Use the “Our Approach” section to break down your creative process—from discovery and research to sketching, iteration, and final delivery. You’re not just selling a logo; you’re selling a design process rooted in brand strategy and user psychology.

a page that says how we design logos that last

Service overview

Clients love clarity—and this section delivers it. Here, you’ll detail the services that come with your logo design package, such as brand discovery sessions, mood boards, typography recommendations, logo variations, and final file delivery. By setting expectations upfront, you prevent scope misalignment and reduce back-and-forth emails.

Whether you’re offering a full branding suite or just a logo refresh, this section ensures your proposal is perceived as high-value and tailored.

a screenshot of a service overview page

Dynamic pricing tables

In this section, you’ll clearly outline your pricing in a way that feels premium, transparent, and easy to understand. Whether you charge a flat fee, offer tiered packages, or provide custom quotes based on scope, Qwilr’s interactive pricing blocks make it simple for clients to see exactly what they’re getting—and what it costs.

a screenshot of a website that says investment required

Accept block

The final moment of friction in most proposals is the acceptance process—but not with Qwilr. This block transforms your logo design proposal into a conversion tool. Clients can accept, sign, and pay—right from the proposal—without needing to print, scan, or switch platforms.

a ready to get started page with a woman drawing on a wall

Why Qwilr?

Design interactive proposals

Impress buyers with interactive proposals that stand out. Qwilr’s drag-and-drop editor makes it easy to create on-brand, stunning collateral — no design skills needed. Add videos, dynamic pricing, and ROI calculators to deliver a unique experience, while automated brand customizations ensure every proposal looks professional.

Built-in e-sign functionality

Combine stunning proposals, plain-text agreements, and secure e-signatures in one tool. Add print-friendly agreements alongside dynamic content and collect legally compliant e-signatures with ease. Track progress, capture multiple signatures, and close deals faster with Qwilr’s integrated e-sign functionality.

Real-time proposal analytics

Qwilr’s analytics provide full visibility into buyer engagement. Track when proposals are opened, signed, or shared, and get instant notifications for key buyer activities. See what buyers click on, how they engage, and prioritize follow-ups based on real-time insights—all designed to help close deals faster.

Frequently asked questions

A Logo Design Proposal includes a clear description of the project scope, timeline, and deliverables. It outlines the design process, including research, concept development, and revisions. It also specifies the number of initial design concepts and revisions included, as well as the final file formats and usage rights provided. This template ensures a comprehensive and professional approach to logo design projects.

Best practices include clearly outlining the client's business needs, showcasing your agency's expertise, and differentiating yourself from competitors. Demonstrate your understanding of their unique requirements, position your agency as the best choice, and emphasize your ability to handle challenges and deliver successful projects. Keep the copy instructional, concise, and reader-focused, ensuring it addresses their specific industry and role.

  1. Understand your client's business needs and goals.
  2. Research their industry and competitors to identify unique selling points.
  3. Develop a compelling brand story that resonates with their target audience.
  4. Present your logo design concepts with clear explanations of how they align with the client's objectives.
  5. Showcase your expertise and track record in delivering successful logo designs.
  6. Emphasize the value and impact of a well-designed logo in building brand recognition and trust.