Linkedin Marketing Proposal Template

Harness the power of LinkedIn with our LinkedIn Marketing Proposal Template – outline effective strategies to maximize engagement and inbound leads.

Linkedin Marketing Proposal Template

About this template

Captivate your prospective clients and navigate intricate proposal processes with our interactive and easy-to-use LinkedIn Marketing Proposal Template. Our template ensures an efficient proposal experience, helping your team secure promising LinkedIn marketing contracts and expand your business.

What's included?

  • Introduction
  • Your priorities
  • What success looks like
  • Our approach
  • Service details
  • Our achievements
  • Contact us

About the author

Brendan Connaughton, Head of Growth Marketing

Brendan Connaughton|Head of Growth Marketing

Brendan heads up growth marketing and demand generation at Qwilr, overseeing performance marketing, SEO, and lifecycle initiatives. Brendan has been instrumental in developing go-to-market functions for a number of high-growth startups and challenger brands.

A LinkedIn Marketing Proposal is a comprehensive document that outlines the strategies, tactics, and deliverables for a successful marketing campaign on the LinkedIn platform. It is tailored to the specific needs and goals of the client, taking into account their industry, target audience, and desired outcomes. Leveraging a proposal builder software can streamline the creation of these proposals, allowing for customization, professionalism, and efficiency in presenting tailored solutions to clients.

By showcasing your expertise in leveraging LinkedIn's unique features and your understanding of the client's business, the proposal aims to convince potential clients that your agency is the right choice for their marketing needs. With a focus on driving results and staying ahead of the competition, the proposal demonstrates your ability to navigate challenges and deliver a successful campaign that aligns with the client's objectives.

A LinkedIn marketing proposal is a valuable tool used to present a comprehensive plan for leveraging LinkedIn's platform to achieve marketing objectives.

This proposal is typically employed in the following scenarios:
Client acquisition: A well-crafted LinkedIn marketing proposal can be instrumental in attracting new clients by showcasing the power of LinkedIn as a marketing channel. By highlighting your expertise in leveraging LinkedIn's features and targeting capabilities, you can demonstrate how your strategies can effectively reach and engage the target audience, ultimately driving business growth.

Project requests: Existing clients who recognize the value of LinkedIn marketing may request a proposal when they want to expand their marketing efforts on this platform. This document allows you to outline tailored strategies and campaigns based on their specific goals and target audience. It emphasizes your ability to maximize the potential of LinkedIn as a marketing tool and achieve measurable results.

Campaign planning and execution: Throughout the campaign lifecycle, a LinkedIn marketing proposal serves as a roadmap for both you and your clients. It defines the campaign objectives, target audience, content strategy, ad formats, budget allocation, and performance measurement. This ensures a clear understanding of the campaign scope, tactics, and expected outcomes.

Enhance your LinkedIn marketing proposals with Qwilr's template, designed to streamline your pitch and impress potential clients:
1. Professionalism: Present a polished and professional image to your clients with our LinkedIn Marketing Proposal Template. It showcases your expertise and attention to detail, setting you apart from competitors.

2. Time savings: By using Qwilr's template, you can save valuable time in creating your LinkedIn marketing proposals. Our customizable sections and pre-designed layouts allow you to quickly tailor your pitch to each client's specific needs.

3. Consistency: Ensure a consistent sales approach across your agency with our template. Regardless of who prepares the pitch, every client will receive a high-quality proposal that reflects your agency's brand and values.

4. Scalability: As your agency grows, it becomes crucial to have a scalable sales process. Qwilr's LinkedIn Marketing Proposal Template enables you to scale without relying heavily on the founder or managing director at every step, ensuring a smooth and efficient workflow.

5. Impress clients: Stand out from the competition by delivering visually stunning proposals. Qwilr's template offers a range of customizable features, such as interactive elements and embedded media, that will captivate your clients and leave a lasting impression.

Here's a quick video overview of how to get started with this template:

To use Qwilr's Linkedin Marketing Proposal Template, simply follow these steps:

1. Start by clicking "Use template" to create a copy of the template for your own use.

2. Customize the template to fit your specific needs and goals. Add your company's branding, logo, and colors to make it uniquely yours.

3. Tailor the content to showcase your understanding of your client's business needs and goals. Highlight how your proposed marketing strategy on LinkedIn can help them achieve their objectives.

4. Use the template's sections to outline your proposed approach, including target audience analysis, content strategy, ad campaign ideas, and metrics for success.

5. Showcase your expertise in the field by including case studies, testimonials, or examples of successful LinkedIn marketing campaigns you have executed in the past.

6. Emphasize why your agency is the right choice for the client compared to other options they may be considering. Highlight your team's experience, industry knowledge, and ability to navigate challenges to ensure a successful campaign.

7. Use visuals, such as charts or graphs, to present data and statistics that support your proposed strategy.

Remember, this template is designed to help you create a compelling LinkedIn marketing proposal that speaks directly to your client's needs and showcases your expertise in the field.

A tool packed with features

Brand control

Establish your brand settings once and automatically apply to every piece of collateral.


Collect payments instantly from customers with Stripe or direct to your own payment system.

Security & GDPR

Add security features like password protection and link expiry to protect sensitive content.

Embedded content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.


Get deals signed on the spot with built-in e-signing ability.

Asset library

Create a library of reusable content for sales reps.

ROI calculator

Showcase your value with an interactive ROI calculator embedded in your Qwilr pages.

Team management

Set up permissions so your team accesses only what they need.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Frequently asked questions

To create a compelling LinkedIn Marketing Proposal, include sections that showcase your understanding of the client's business needs, establish your agency as the best choice, and highlight your expertise. Cover areas like audience targeting, content strategy, campaign objectives, analytics, and pricing. Demonstrate how your tailored approach will drive engagement, generate leads, and boost their brand presence on LinkedIn.

  1. Clearly outline the client's business goals and target audience.
  2. Showcase your expertise in LinkedIn marketing strategies and tactics.
  3. Provide a detailed timeline and budget breakdown for the proposed campaign.
  4. Include case studies or success stories to demonstrate past results.
  5. Personalize the proposal to the client's industry and specific needs.
  6. Use visual elements like charts and graphs to enhance understanding.
  7. Emphasize the unique value your agency brings compared to competitors.
  8. Keep the proposal concise and easy to navigate for busy decision-makers.

  1. Identify your target audience and their specific business needs on LinkedIn.
  2. Showcase your expertise in leveraging LinkedIn's advertising and targeting capabilities.
  3. Highlight your track record of delivering successful LinkedIn marketing campaigns.
  4. Demonstrate how your services can help clients achieve their marketing goals on the platform.
  5. Provide case studies or testimonials to build trust and credibility.
  6. Tailor your pitch to address the unique challenges and opportunities in their industry.
  7. Offer a clear and compelling value proposition that sets you apart from competitors.