Instagram Marketing Proposal Template

Leverage the popularity of Instagram with our Instagram Marketing Proposal Template – showcase innovative tactics to enhance brand awareness and drive eCommerce revenue.

Instagram Marketing Proposal Template

About this template

Engage potential clients and manage complex proposal cycles with our dynamic and user-friendly Instagram Marketing Proposal Template. This template facilitates a seamless proposal process, assisting your team in closing impactful Instagram marketing deals and growing your clientele.

What's included?

  • Introduction
  • Your priorities
  • What Success Looks Like
  • Our approach
  • Service Details
  • Our achievements
  • Contact us

About the author

Brendan Connaughton, Head of Growth Marketing

Brendan Connaughton|Head of Growth Marketing

Brendan heads up growth marketing and demand generation at Qwilr, overseeing performance marketing, SEO, and lifecycle initiatives. Brendan has been instrumental in developing go-to-market functions for a number of high-growth startups and challenger brands.

An Instagram Marketing Proposal is a comprehensive document that outlines the strategies, tactics, and deliverables for a successful Instagram marketing campaign. Utilizing a business proposal software can streamline the creation of these proposals, ensuring they are professional, detailed, and effective. This software allows you to easily integrate multimedia elements, customize templates, and collaborate with team members in real-time.

This proposal includes a detailed analysis of the client's current Instagram presence, competitor research, target audience profiling, content strategy, campaign objectives, and key performance indicators.

By presenting a well-crafted Instagram Marketing Proposal, businesses can demonstrate their expertise in the field and showcase their ability to deliver measurable results.

An Instagram marketing proposal is a valuable document that outlines your strategies and recommendations for leveraging Instagram as a powerful marketing platform.

This proposal is typically used in the following situations:

Client acquisition: An impactful Instagram marketing proposal can help you attract new clients by showcasing the potential of Instagram as a marketing channel. By highlighting your expertise in creating engaging content, using Instagram's features, and targeting the right audience, you can demonstrate how your strategies can drive brand awareness, engagement, and conversions.

Project requests: Existing clients who recognize the value of Instagram marketing may request a proposal to expand their presence on the platform. This document allows you to outline customized strategies and campaigns based on their specific goals and target audience. It emphasizes your ability to create compelling content, optimize Instagram profiles, and execute effective advertising campaigns.

Campaign planning and execution:
Throughout the campaign lifecycle, an Instagram marketing proposal serves as a roadmap for both you and your clients. It defines the campaign objectives, target audience analysis, content strategy, creative concepts, ad formats, budget allocation, and performance measurement. This ensures a clear understanding of the campaign scope, tactics, and expected outcomes.

Save time and effort: With Qwilr's Instagram Marketing Proposal Template, you can quickly create professional and visually appealing proposals to showcase your marketing strategies. Say goodbye to spending hours formatting and designing your proposals from scratch.

Impress your clients: Stand out from the competition by presenting your Instagram marketing proposals in a sleek and modern format. Qwilr's template ensures professionalism and helps you make a lasting impression on your clients.

Customizable to your brand: Tailor the Instagram Marketing Proposal Template to match your brand's unique style and voice. Add your logo, brand colors, and personalized content to create a proposal that reflects your brand identity.

Here's a quick video overview of how to get started with this template:

To use Qwilr's Instagram Marketing Proposal Template, follow these simple steps:

1. Start by clicking "Use Template" to create a copy of the template for your own use.

2. Customize the template to fit your specific Instagram marketing proposal. Add your agency's logo, client's name, and other relevant details to personalize the proposal.

3. Use the pre-designed sections and content blocks to outline your Instagram marketing strategy. Highlight your understanding of the client's business needs and goals, and how your agency can help achieve them through effective Instagram marketing.

4. Showcase your expertise and experience in the field by including case studies, success stories, and testimonials. This will help establish your agency as the right choice compared to other competitors.

5. Use visuals such as images, charts, and graphs to make your proposal visually appealing and engaging. This will help convey your ideas and strategies more effectively.

6. Customize the pricing and payment terms section to align with your agency's pricing structure and the client's budget. Clearly outline the deliverables and the timeline for the project.

7. Once you have customized the template to your satisfaction, save and share it with your client. Qwilr allows you to easily collaborate with your client, track their engagement with the proposal, and receive instant notifications when they view or interact with it.

A tool packed with features

Brand control

Establish your brand settings once and automatically apply to every piece of collateral.


Collect payments instantly from customers with Stripe or direct to your own payment system.

Security & GDPR

Add security features like password protection and link expiry to protect sensitive content.

Embedded content

Add Calendly links, videos, surveys, Looms, GIFs and more to every page.


Get deals signed on the spot with built-in e-signing ability.

Asset library

Create a library of reusable content for sales reps.

ROI calculator

Showcase your value with an interactive ROI calculator embedded in your Qwilr pages.

Team management

Set up permissions so your team accesses only what they need.

Interactive pricing

Empower buyers with interactive pricing plans and quotes.

Frequently asked questions

In crafting a persuasive Instagram Marketing Proposal, incorporate sections that demonstrate your grasp of the client's business requirements, position your agency as the optimal choice, and underscore your proficiency. Address aspects such as target audience identification, content planning, campaign goals, analytics, and cost structure. Exhibit how your bespoke approach will enhance engagement, attract followers, and amplify their brand visibility on Instagram.

  1. Clearly define the client's business objectives and target demographic.
  2. Highlight your proficiency in Instagram marketing methodologies and techniques.
  3. Provide a thorough timeline and budget breakdown for the suggested campaign.
  4. Incorporate case studies or success narratives to illustrate previous outcomes.
  5. Customize the proposal to suit the client's sector and unique requirements.
  6. Utilize visual components such as diagrams and graphs to improve comprehension.
  7. Stress the distinctive value your agency offers in contrast to rivals.
  8. Ensure the proposal is succinct and user-friendly for time-pressed decision-makers.

  1. Identify your client's goals: Understand their objectives and target audience to tailor your pitch accordingly.
  2. Showcase your expertise: Highlight your experience in creating successful Instagram marketing campaigns.
  3. Offer a tailored strategy: Present a customized plan that aligns with their brand and objectives.
  4. Highlight measurable results: Emphasize how your services can drive engagement, increase followers, and boost conversions.
  5. Provide case studies: Share success stories and testimonials to demonstrate your track record.
  6. Offer ongoing support: Assure clients that you will provide continuous monitoring, optimization, and reporting.
  7. Communicate your competitive advantage: Differentiate yourself by showcasing unique tools, techniques, or industry partnerships.
  8. Deliver a compelling proposal: Use Qwilr's Instagram Marketing Proposal Template to create a visually appealing and professional pitch.